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downing.nz screenshot

Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

downing.nz

Branding, Website & Graphic Designers - Nelson NZ – Downing Creative

Page Load Speed

7.8 sec in total

First Response

671 ms

Resources Loaded

6.8 sec

Page Rendered

311 ms

downing.nz screenshot

About Website

Visit downing.nz now to see the best up-to-date Downing content and also check out these interesting facts you probably never knew about downing.nz

We're a creative marketing agency that helps ambitious businesses succeed with branding, graphic design, websites, marketing & strategy.

Visit downing.nz

Key Findings

We analyzed Downing.nz page load time and found that the first response time was 671 ms and then it took 7.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

downing.nz performance score

0

Network Requests Diagram

downing.nz

671 ms

www.downing.nz

1318 ms

jquery.min.js

24 ms

jquery-migrate.min.js

16 ms

cookie-law-info-public.js

31 ms

Our browser made a total of 47 requests to load all elements on the main page. We found that 60% of them (28 requests) were addressed to the original Downing.nz, 38% (18 requests) were made to Fonts.gstatic.com and 2% (1 request) were made to Use.typekit.net. The less responsive or slowest element that took the longest time to load (3 sec) belongs to the original domain Downing.nz.

Page Optimization Overview & Recommendations

Page size can be reduced by 214.2 kB (19%)

Content Size

1.1 MB

After Optimization

935.7 kB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Downing.nz main page is 1.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 735.9 kB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 212.7 kB

  • Original 260.0 kB
  • After minification 252.7 kB
  • After compression 47.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 212.7 kB or 82% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 735.9 kB
  • After minification 735.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Downing images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 1.5 kB

  • Original 154.1 kB
  • After minification 154.1 kB
  • After compression 152.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

Number of requests can be reduced by 11 (42%)

Requests Now

26

After Optimization

15

  • AJAX
  • Images
  • JavaScript

The browser has sent 26 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Downing. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 12 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

downing.nz

downing.nz

671 ms

www.downing.nz

www.downing.nz

1318 ms

jquery.min.js

jquery.min.js

24 ms

jquery-migrate.min.js

jquery-migrate.min.js

16 ms

cookie-law-info-public.js

cookie-law-info-public.js

31 ms

Downing-Logo-Minimal-02.svg

Downing-Logo-Minimal-02.svg

840 ms

Background-Concept.jpg

Background-Concept.jpg

1029 ms

es-module-shims.js

es-module-shims.js

828 ms

three.min.js

three.min.js

85 ms

GLTFLoader.min.js

GLTFLoader.min.js

894 ms

DRACOLoader.min.js

DRACOLoader.min.js

906 ms

anime.min.js

anime.min.js

962 ms

scripts.min.js

scripts.min.js

1851 ms

jquery.fitvids.js

jquery.fitvids.js

830 ms

common.js

common.js

1693 ms

lazyload.min.js

lazyload.min.js

901 ms

Feathers.jpg

Feathers.jpg

2132 ms

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76 ms

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83 ms

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97 ms

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109 ms

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107 ms

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126 ms

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108 ms

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127 ms

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107 ms

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109 ms

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126 ms

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127 ms

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127 ms

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128 ms

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129 ms

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129 ms

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127 ms

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QGY_z_wNahGAdqQ43RhVcIgYT2Xz5u32K-DQBiEJow.ttf

129 ms

admin-ajax.php

admin-ajax.php

2551 ms

d

d

271 ms

arrow-blue.svg

arrow-blue.svg

60 ms

Downing-Website-Portfolio-Golden-Bay-Fruit.jpg

Downing-Website-Portfolio-Golden-Bay-Fruit.jpg

1494 ms

Downing-Website-Portfolio-Nelson-Arts-Festival.jpg

Downing-Website-Portfolio-Nelson-Arts-Festival.jpg

1327 ms

Downing-Website-Portfolio-Ora-King-Awards.jpg

Downing-Website-Portfolio-Ora-King-Awards.jpg

2039 ms

Cloud.svg

Cloud.svg

1769 ms

Mountain.svg

Mountain.svg

2122 ms

Devices.svg

Devices.svg

1341 ms

Pencil.svg

Pencil.svg

2204 ms

Team-Photo-2023.jpg

Team-Photo-2023.jpg

2968 ms

logo-cookieyes.svg

logo-cookieyes.svg

2537 ms

SEO Factors

downing.nz SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Downing.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Downing.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

downing.nz

Open Graph data is detected on the main page of Downing. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: