Report Summary

  • 28

    Performance

    Renders faster than
    48% of other websites

  • 83

    Accessibility

    Visual factors better than
    that of 56% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 91

    SEO

    Google-friendlier than
    71% of websites

emall.by

Emall - Первый онлайн-дискаунтер Беларуси. Доставка по всей стране

Page Load Speed

5.2 sec in total

First Response

589 ms

Resources Loaded

4.2 sec

Page Rendered

448 ms

emall.by screenshot

About Website

Welcome to emall.by homepage info - get ready to check Emall best content for Belarus right away, or after learning these important things about emall.by

Emall — онлайн-дискаунтер с более чем 500000 товарами в каталоге. Продукты питания, бытовая техника, электроника, детские товары, и многое другое. Доставка в пункты выдачи заказов по всей Беларуси

Visit emall.by

Key Findings

We analyzed Emall.by page load time and found that the first response time was 589 ms and then it took 4.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

emall.by performance score

28

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.1 s

80/100

10%

LCP (Largest Contentful Paint)

Value16.4 s

0/100

25%

SI (Speed Index)

Value9.6 s

11/100

10%

TBT (Total Blocking Time)

Value1,460 ms

14/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value24.1 s

0/100

10%

Network Requests Diagram

emall.by

589 ms

style.css

162 ms

share.js

253 ms

jquery-1.6.js

798 ms

russian-UTF8.js

318 ms

Our browser made a total of 112 requests to load all elements on the main page. We found that 51% of them (57 requests) were addressed to the original Emall.by, 12% (13 requests) were made to Vk.com and 8% (9 requests) were made to Trackers.adtarget.me. The less responsive or slowest element that took the longest time to load (2.7 sec) belongs to the original domain Emall.by.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.2 MB (26%)

Content Size

4.5 MB

After Optimization

3.4 MB

In fact, the total size of Emall.by main page is 4.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 3.2 MB which makes up the majority of the site volume.

HTML Optimization

-70%

Potential reduce by 56.4 kB

  • Original 80.2 kB
  • After minification 77.7 kB
  • After compression 23.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 56.4 kB or 70% of the original size.

Image Optimization

-7%

Potential reduce by 240.4 kB

  • Original 3.2 MB
  • After minification 3.0 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Emall images are well optimized though.

JavaScript Optimization

-70%

Potential reduce by 801.4 kB

  • Original 1.1 MB
  • After minification 968.3 kB
  • After compression 344.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 801.4 kB or 70% of the original size.

CSS Optimization

-82%

Potential reduce by 72.4 kB

  • Original 88.7 kB
  • After minification 72.4 kB
  • After compression 16.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Emall.by needs all CSS files to be minified and compressed as it can save up to 72.4 kB or 82% of the original size.

Requests Breakdown

Number of requests can be reduced by 50 (47%)

Requests Now

107

After Optimization

57

The browser has sent 107 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Emall. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 29 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

emall.by accessibility score

83

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

emall.by best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

emall.by SEO score

91

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    RU

  • Language Claimed

    N/A

  • Encoding

    >

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Emall.by can be misinterpreted by Google and other search engines. Our service has detected that Russian is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Emall.by main page’s claimed encoding is >. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph data is detected on the main page of Emall. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: