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esselon.com screenshot

Report Summary

  • 15

    Performance

    Renders faster than
    27% of other websites

  • 93

    Accessibility

    Visual factors better than
    that of 82% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    81% of websites

  • 81

    SEO

    Google-friendlier than
    43% of websites

esselon.com

Esselon Café, Hadley MA, Esselon Coffee Roasting Co.

Page Load Speed

5.1 sec in total

First Response

1.1 sec

Resources Loaded

3.5 sec

Page Rendered

468 ms

esselon.com screenshot

About Website

Click here to check amazing Esselon content. Otherwise, check out these important facts you probably never knew about esselon.com

Artisanal coffee roaster and café in Hadley, MA. Indoor and outdoor dining and catering plus coffee, cafe supplies and equipment wholesaler.

Visit esselon.com

Key Findings

We analyzed Esselon.com page load time and found that the first response time was 1.1 sec and then it took 4 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

esselon.com performance score

15

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value15.8 s

0/100

10%

LCP (Largest Contentful Paint)

Value27.9 s

0/100

25%

SI (Speed Index)

Value35.2 s

0/100

10%

TBT (Total Blocking Time)

Value18,620 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.04

99/100

15%

TTI (Time to Interactive)

Value41.9 s

0/100

10%

Network Requests Diagram

www.esselon.com

1130 ms

blocks.css

105 ms

wc-square-cart-checkout-blocks.min.css

104 ms

layerslider.css

125 ms

style.min.css

139 ms

Our browser made a total of 76 requests to load all elements on the main page. We found that 86% of them (65 requests) were addressed to the original Esselon.com, 7% (5 requests) were made to Fonts.gstatic.com and 3% (2 requests) were made to Stats.wp.com. The less responsive or slowest element that took the longest time to load (1.1 sec) belongs to the original domain Esselon.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.8 MB (25%)

Content Size

7.2 MB

After Optimization

5.4 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Esselon.com main page is 7.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 85% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 5.1 MB which makes up the majority of the site volume.

HTML Optimization

-90%

Potential reduce by 263.2 kB

  • Original 293.9 kB
  • After minification 292.8 kB
  • After compression 30.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 263.2 kB or 90% of the original size.

Image Optimization

-1%

Potential reduce by 36.7 kB

  • Original 5.1 MB
  • After minification 5.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Esselon images are well optimized though.

JavaScript Optimization

-61%

Potential reduce by 199.9 kB

  • Original 327.2 kB
  • After minification 326.8 kB
  • After compression 127.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 199.9 kB or 61% of the original size.

CSS Optimization

-86%

Potential reduce by 1.3 MB

  • Original 1.5 MB
  • After minification 1.5 MB
  • After compression 205.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Esselon.com needs all CSS files to be minified and compressed as it can save up to 1.3 MB or 86% of the original size.

Requests Breakdown

Number of requests can be reduced by 34 (52%)

Requests Now

65

After Optimization

31

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 65 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Esselon. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 19 to 1 for JavaScripts and from 17 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.esselon.com

www.esselon.com

1130 ms

blocks.css

blocks.css

105 ms

wc-square-cart-checkout-blocks.min.css

wc-square-cart-checkout-blocks.min.css

104 ms

layerslider.css

layerslider.css

125 ms

style.min.css

style.min.css

139 ms

acfw-blocks-frontend.css

acfw-blocks-frontend.css

100 ms

selectize.min.css

selectize.min.css

125 ms

price-slider.min.css

price-slider.min.css

125 ms

product-search.min.css

product-search.min.css

142 ms

mediaelementplayer-legacy.min.css

mediaelementplayer-legacy.min.css

143 ms

wp-mediaelement.min.css

wp-mediaelement.min.css

145 ms

styles.css

styles.css

150 ms

skins.css

skins.css

159 ms

woocommerce.css

woocommerce.css

162 ms

style.css

style.css

163 ms

4981516194f5ee1624d26060b7b92547.min.css

4981516194f5ee1624d26060b7b92547.min.css

306 ms

jetpack.css

jetpack.css

218 ms

jquery.min.js

jquery.min.js

186 ms

jquery-migrate.min.js

jquery-migrate.min.js

184 ms

layerslider.utils.js

layerslider.utils.js

222 ms

layerslider.kreaturamedia.jquery.js

layerslider.kreaturamedia.jquery.js

226 ms

layerslider.transitions.js

layerslider.transitions.js

202 ms

s-202240.js

s-202240.js

41 ms

external-tracking.min.js

external-tracking.min.js

203 ms

js

js

91 ms

css

css

44 ms

jquery.blockUI.min.js

jquery.blockUI.min.js

61 ms

add-to-cart.min.js

add-to-cart.min.js

64 ms

js.cookie.min.js

js.cookie.min.js

78 ms

woocommerce.min.js

woocommerce.min.js

87 ms

cart-fragments.min.js

cart-fragments.min.js

86 ms

underscore.min.js

underscore.min.js

86 ms

wp-util.min.js

wp-util.min.js

86 ms

add-to-cart-variation.min.js

add-to-cart-variation.min.js

99 ms

07b1bbc6a34a6dffcf915de80f0c4958.min.js

07b1bbc6a34a6dffcf915de80f0c4958.min.js

346 ms

e-202240.js

e-202240.js

5 ms

analytics.js

analytics.js

108 ms

Esselon-Cafe.png

Esselon-Cafe.png

67 ms

coffee-pour.jpg

coffee-pour.jpg

69 ms

ls-project-2-slide-1.jpg

ls-project-2-slide-1.jpg

140 ms

latte-on-bar.jpg

latte-on-bar.jpg

67 ms

ls-project-2-slide-2.jpg

ls-project-2-slide-2.jpg

134 ms

DECAF-MEXICO.jpg

DECAF-MEXICO.jpg

142 ms

SUMATRA.jpg

SUMATRA.jpg

138 ms

GUATEMALA-OG.jpg

GUATEMALA-OG.jpg

135 ms

ESPRESSO-FTOG.jpg

ESPRESSO-FTOG.jpg

636 ms

CISA-Local-Hero.png

CISA-Local-Hero.png

137 ms

esselon-pancakes.jpg

esselon-pancakes.jpg

142 ms

greensalad-square.jpg

greensalad-square.jpg

145 ms

tomatosoup-square.jpg

tomatosoup-square.jpg

144 ms

esselon-burger.jpg

esselon-burger.jpg

621 ms

eggbenny-square.jpg

eggbenny-square.jpg

624 ms

latte-square.jpg

latte-square.jpg

623 ms

matcha-square.jpg

matcha-square.jpg

623 ms

vanillaiced-square.jpg

vanillaiced-square.jpg

624 ms

tea-square.jpg

tea-square.jpg

624 ms

esselon-soup-salad.jpg

esselon-soup-salad.jpg

628 ms

brekkie-square.jpg

brekkie-square.jpg

626 ms

french-toast-w-berries.jpg

french-toast-w-berries.jpg

627 ms

avotoast-square.jpg

avotoast-square.jpg

625 ms

pomodoro-square.jpg

pomodoro-square.jpg

628 ms

soupandsalad-square.jpg

soupandsalad-square.jpg

629 ms

bakedgoods-square.jpg

bakedgoods-square.jpg

630 ms

landscape-mobile-footer-338h.png

landscape-mobile-footer-338h.png

629 ms

Esselon_Logo_Hadley_White.png

Esselon_Logo_Hadley_White.png

630 ms

awb-icons.woff

awb-icons.woff

481 ms

collect

collect

195 ms

S6u9w4BMUTPHh50XSwiPHA.ttf

S6u9w4BMUTPHh50XSwiPHA.ttf

371 ms

S6u9w4BMUTPHh6UVSwiPHA.ttf

S6u9w4BMUTPHh6UVSwiPHA.ttf

466 ms

S6uyw4BMUTPHjx4wWw.ttf

S6uyw4BMUTPHjx4wWw.ttf

466 ms

S6u9w4BMUTPHh7USSwiPHA.ttf

S6u9w4BMUTPHh7USSwiPHA.ttf

504 ms

S6u8w4BMUTPHh30AXC-v.ttf

S6u8w4BMUTPHh30AXC-v.ttf

503 ms

Verlag-Black.woff

Verlag-Black.woff

260 ms

Filosofia.woff

Filosofia.woff

366 ms

fa-solid-900.woff

fa-solid-900.woff

158 ms

fa-regular-400.woff

fa-regular-400.woff

82 ms

Accessibility Review

esselon.com accessibility score

93

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

esselon.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

esselon.com SEO score

81

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

robots.txt is not valid

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Esselon.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Esselon.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

esselon.com

Open Graph data is detected on the main page of Esselon. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: