Report Summary

  • 37

    Performance

    Renders faster than
    57% of other websites

  • 67

    Accessibility

    Visual factors better than
    that of 32% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 62

    SEO

    Google-friendlier than
    22% of websites

ethnopromo.com

Директ маркетинг – Сервис электронных рассылок EthnoPromo

Page Load Speed

15.3 sec in total

First Response

300 ms

Resources Loaded

14.9 sec

Page Rendered

174 ms

ethnopromo.com screenshot

About Website

Welcome to ethnopromo.com homepage info - get ready to check Ethno Promo best content for Ukraine right away, or after learning these important things about ethnopromo.com

Сервис рассылок EthnoPromo - система распространения электронных сообщений в Интернет по Украине и России. Эффективный инструмент директ-маркетинга.

Visit ethnopromo.com

Key Findings

We analyzed Ethnopromo.com page load time and found that the first response time was 300 ms and then it took 15 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

ethnopromo.com performance score

37

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.7 s

2/100

10%

LCP (Largest Contentful Paint)

Value8.3 s

2/100

25%

SI (Speed Index)

Value13.0 s

2/100

10%

TBT (Total Blocking Time)

Value530 ms

56/100

30%

CLS (Cumulative Layout Shift)

Value0.015

100/100

15%

TTI (Time to Interactive)

Value8.2 s

41/100

10%

Network Requests Diagram

ethnopromo.com

300 ms

ethnopromo.com

757 ms

style.css

740 ms

buttons.css

634 ms

jquery-1.8.3.min.js

997 ms

Our browser made a total of 94 requests to load all elements on the main page. We found that 94% of them (88 requests) were addressed to the original Ethnopromo.com, 4% (4 requests) were made to Help.nerus.com and 2% (2 requests) were made to Ssl.google-analytics.com. The less responsive or slowest element that took the longest time to load (6.4 sec) belongs to the original domain Ethnopromo.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 56.6 kB (14%)

Content Size

401.7 kB

After Optimization

345.1 kB

In fact, the total size of Ethnopromo.com main page is 401.7 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 25% of websites need less resources to load. Images take 262.7 kB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 38.1 kB

  • Original 46.8 kB
  • After minification 35.5 kB
  • After compression 8.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 11.3 kB, which is 24% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 38.1 kB or 82% of the original size.

Image Optimization

-5%

Potential reduce by 12.1 kB

  • Original 262.7 kB
  • After minification 250.7 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Ethno Promo images are well optimized though.

JavaScript Optimization

-5%

Potential reduce by 3.9 kB

  • Original 83.1 kB
  • After minification 83.1 kB
  • After compression 79.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-28%

Potential reduce by 2.6 kB

  • Original 9.1 kB
  • After minification 9.1 kB
  • After compression 6.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Ethnopromo.com needs all CSS files to be minified and compressed as it can save up to 2.6 kB or 28% of the original size.

Requests Breakdown

Number of requests can be reduced by 28 (30%)

Requests Now

92

After Optimization

64

The browser has sent 92 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ethno Promo. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 12 to 1 for JavaScripts and as a result speed up the page load time.

Accessibility Review

ethnopromo.com accessibility score

67

Accessibility Issues

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

ethnopromo.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

ethnopromo.com SEO score

62

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Language and Encoding

  • Language Detected

    RU

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Ethnopromo.com can be misinterpreted by Google and other search engines. Our service has detected that Russian is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Ethnopromo.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Ethno Promo. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: