Report Summary

  • 17

    Performance

    Renders faster than
    32% of other websites

  • 79

    Accessibility

    Visual factors better than
    that of 48% of websites

  • 0

    Best Practices

  • 46

    SEO

    Google-friendlier than
    18% of websites

eventmarketer.com

Event Marketer - For creators of the brand experience.

Page Load Speed

2.3 sec in total

First Response

17 ms

Resources Loaded

1.9 sec

Page Rendered

405 ms

eventmarketer.com screenshot

About Website

Visit eventmarketer.com now to see the best up-to-date Event Marketer content for United States and also check out these interesting facts you probably never knew about eventmarketer.com

Meeting the information needs of strategic brand-side experiential marketers and event agency executives across the spectrum of face-to-face marketing--including mobile marketing, mall marketing, stre...

Visit eventmarketer.com

Key Findings

We analyzed Eventmarketer.com page load time and found that the first response time was 17 ms and then it took 2.3 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

eventmarketer.com performance score

17

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.6 s

13/100

10%

LCP (Largest Contentful Paint)

Value21.7 s

0/100

25%

SI (Speed Index)

Value13.1 s

2/100

10%

TBT (Total Blocking Time)

Value4,950 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.015

100/100

15%

TTI (Time to Interactive)

Value31.0 s

0/100

10%

Network Requests Diagram

eventmarketer.com

17 ms

www.eventmarketer.com

64 ms

jquery.min.js

40 ms

css

27 ms

output.css

106 ms

Our browser made a total of 139 requests to load all elements on the main page. We found that 20% of them (28 requests) were addressed to the original Eventmarketer.com, 23% (32 requests) were made to Cdn.eventmarketer.com and 6% (9 requests) were made to Tpc.googlesyndication.com. The less responsive or slowest element that took the longest time to load (690 ms) relates to the external source S.ytimg.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 2.0 MB (44%)

Content Size

4.5 MB

After Optimization

2.5 MB

In fact, the total size of Eventmarketer.com main page is 4.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 85% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 1.9 MB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 112.1 kB

  • Original 143.6 kB
  • After minification 136.3 kB
  • After compression 31.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 112.1 kB or 78% of the original size.

Image Optimization

-6%

Potential reduce by 116.6 kB

  • Original 1.9 MB
  • After minification 1.8 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Event Marketer images are well optimized though.

JavaScript Optimization

-67%

Potential reduce by 1.2 MB

  • Original 1.8 MB
  • After minification 1.8 MB
  • After compression 606.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 1.2 MB or 67% of the original size.

CSS Optimization

-85%

Potential reduce by 539.0 kB

  • Original 637.7 kB
  • After minification 564.6 kB
  • After compression 98.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Eventmarketer.com needs all CSS files to be minified and compressed as it can save up to 539.0 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 78 (62%)

Requests Now

125

After Optimization

47

The browser has sent 125 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Event Marketer. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 54 to 1 for JavaScripts and from 15 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

eventmarketer.com accessibility score

79

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

SEO Factors

eventmarketer.com SEO score

46

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Eventmarketer.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Eventmarketer.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Event Marketer. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: