2.9 sec in total
100 ms
2.5 sec
367 ms
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Visit retail.emarketer.comWe analyzed Retail.emarketer.com page load time and found that the first response time was 100 ms and then it took 2.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.
retail.emarketer.com performance score
name
value
score
weighting
Value5.7 s
5/100
10%
Value6.4 s
10/100
25%
Value7.4 s
28/100
10%
Value2,180 ms
6/100
30%
Value0.064
97/100
15%
Value15.6 s
6/100
10%
100 ms
671 ms
75 ms
114 ms
44 ms
Our browser made a total of 57 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Retail.emarketer.com, 12% (7 requests) were made to Fonts.insiderintelligence.us and 7% (4 requests) were made to Connect.facebook.net. The less responsive or slowest element that took the longest time to load (701 ms) relates to the external source 867-slg-901.mktoresp.com.
Page size can be reduced by 250.8 kB (57%)
443.1 kB
192.3 kB
In fact, the total size of Retail.emarketer.com main page is 443.1 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. HTML takes 235.9 kB which makes up the majority of the site volume.
Potential reduce by 184.4 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 184.4 kB or 78% of the original size.
Potential reduce by 57.9 kB
It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 57.9 kB or 34% of the original size.
Potential reduce by 8.5 kB
CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Retail.emarketer.com needs all CSS files to be minified and compressed as it can save up to 8.5 kB or 22% of the original size.
Number of requests can be reduced by 36 (73%)
49
13
The browser has sent 49 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Retail Emarketer. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 34 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.
retail-ecommerce
100 ms
retail-ecommerce
671 ms
harvester.min.js
75 ms
all.css
114 ms
aa957ac34417648cb075.css
44 ms
ii-fonts.css
265 ms
polyfills-18ea86dd0d9902bcb5a6.js
74 ms
webpack-245f049e565ebf942e09.js
87 ms
framework.4bcc4fc306a8b3c0b27b.js
99 ms
commons.0b5279580aa1ff994669.js
119 ms
f6078781a05fe1bcb0902d23dbbb2662c8d200b3.7d8fae1ef722ee5cdadd.js
92 ms
main-f0ac2b0cc4c0ce636acd.js
98 ms
_app-a7bf66cd53fb9fe82515.js
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3cdde266.643d1e5e18f82b7543d3.js
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topic-7ccbc4c936d122555494.js
121 ms
_buildManifest.js
129 ms
_ssgManifest.js
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gtm.js
115 ms
munchkin.js
89 ms
munchkin.js
10 ms
visitWebPage
701 ms
optimize.js
305 ms
p.js
328 ms
hotjar-2909989.js
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analytics.js
664 ms
fbevents.js
430 ms
insight.min.js
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6si.min.js
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js
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ii-fonts.css
240 ms
activityi;src=10858472;type=lp;cat=bold;ord=6366117568151;gtm=2wg9s0;auiddc=232520135.1664482603;~oref=https%3A%2F%2Fwww.insiderintelligence.com%2Farticles%2Ftopics%2Fretail-ecommerce
438 ms
LabGrotesque-Bold.woff
298 ms
LabGrotesque-Black.woff
298 ms
LabGrotesque-Medium.woff
376 ms
LabGrotesque-Regular.woff
376 ms
LabGrotesque-Light.woff
297 ms
modules.8203b45d0468dcab4b64.js
236 ms
identity.js
84 ms
614134519681611
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analytics-1.5.12.min.js
68 ms
box-69edcc3187336f9b0a3fbb4c73be9fe6.html
195 ms
getuidj
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c.6sc.co
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2825.js
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linkid.js
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sp-2.9.1.js
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461937865225373
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collect
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src=10858472;type=lp;cat=bold;ord=6366117568151;gtm=2wg9s0;auiddc=232520135.1664482603;~oref=https%3A%2F%2Fwww.insiderintelligence.com%2Farticles%2Ftopics%2Fretail-ecommerce
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img.gif
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up.js
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collect
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retail.emarketer.com accessibility score
Contrast
These are opportunities to improve the legibility of your content.
Impact
Issue
Background and foreground colors do not have a sufficient contrast ratio.
ARIA
These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
ARIA IDs are not unique
Internationalization and localization
These are opportunities to improve the interpretation of your content by users in different locales.
Impact
Issue
<html> element does not have a [lang] attribute
Names and labels
These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
Links do not have a discernible name
Tables and lists
These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.
Impact
Issue
Lists do not contain only <li> elements and script supporting elements (<script> and <template>).
retail.emarketer.com best practices score
Trust and Safety
Impact
Issue
Does not use HTTPS
Includes front-end JavaScript libraries with known security vulnerabilities
Ensure CSP is effective against XSS attacks
General
Impact
Issue
Detected JavaScript libraries
retail.emarketer.com SEO score
Crawling and Indexing
To appear in search results, crawlers need access to your app.
Impact
Issue
Links are not crawlable
Mobile Friendly
Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).
Impact
Issue
Document uses legible font sizes
Tap targets are not sized appropriately
EN
N/A
UTF-8
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Retail.emarketer.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Retail.emarketer.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.
retail.emarketer.com
Open Graph data is detected on the main page of Retail Emarketer. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: