Access factorydirect.com. Craft Supplies & Primitive Decor

Report Summary

About Website

Visit factorydirect.com now to see the best up-to-date Factory Direct content and also check out these interesting facts you probably never knew about factorydirect.com

Factory Direct Craft specializes in providing customers with the most unique primitive decor, basic craft supplies, and so much more. FDC caters to individuals and also has a wholesale program support...

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name

value

score

weighting

FCP (First Contentful Paint)

Value1.7 s

91/100

10%

LCP (Largest Contentful Paint)

Value3.0 s

78/100

25%

SI (Speed Index)

Value2.3 s

98/100

10%

TBT (Total Blocking Time)

Value1,100 ms

24/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value9.6 s

29/100

10%

factorydirect.com

64 ms

index.php

162 ms

js

28 ms

conversion.js

117 ms

inline.js

55 ms

Our browser made a total of 47 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original Factorydirect.com, 70% (33 requests) were made to Factorydirectcraft.com and 9% (4 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (246 ms) relates to the external source Factorydirectcraft.com.

Content Size

697.8 kB

After Optimization

579.4 kB

In fact, the total size of Factorydirect.com main page is 697.8 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 477.6 kB which makes up the majority of the site volume.

HTML Optimization

-76%

Potential reduce by 102.4 kB

Original 134.9 kB
After minification 132.6 kB
After compression 32.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 102.4 kB or 76% of the original size.

Image Optimization

-3%

Potential reduce by 12.5 kB

Original 477.6 kB
After minification 465.2 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Factory Direct images are well optimized though.

JavaScript Optimization

-4%

Potential reduce by 3.3 kB

Original 83.0 kB
After minification 83.0 kB
After compression 79.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-11%

Potential reduce by 249 B

Original 2.2 kB
After minification 2.2 kB
After compression 1.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Factorydirect.com needs all CSS files to be minified and compressed as it can save up to 249 B or 11% of the original size.

Requests Now

After Optimization

The browser has sent 44 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Factory Direct. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 14 to 1 for JavaScripts and as a result speed up the page load time.

Areas of Improvement

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

Low

Detected JavaScript libraries

Search Engine Optimization Advices

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

Language Detected

EN
Language Claimed

EN
Encoding

N/A

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Factorydirect.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Factorydirect.com main page’s claimed encoding is . Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

factorydirect.com

Open Graph description is not detected on the main page of Factory Direct. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks:

Report Summary

Performance

Accessibility

Best Practices

SEO

Craft Supplies & Primitive Decor - Factory Direct Craft

Page Load Speed

First Response

Resources Loaded

Page Rendered

About Website

Key Findings

Performance Metrics

Measured Metrics

FCP (First Contentful Paint)

LCP (Largest Contentful Paint)

SI (Speed Index)

TBT (Total Blocking Time)

CLS (Cumulative Layout Shift)

TTI (Time to Interactive)