Analyze Official Site | Haglöfs

Haglöfs tillverkar kläder, skor och ryggsäckar för ett aktivt friluftsliv. Se Haglöfs produkter för bl.a. aktiviteter som skidåkning, vandring, klättring och v...

Page load speed analysis

  • 49/100

    Normal result
  • 5

    Successful tests
  • 3

    Failed tests
  • First response

    1.7 sec

  • Resources loaded

    35.4 sec

  • Page rendered

    28 sec

  • Total page load time

    65 sec

Visit now to see the best up-to-date Haglofs content for Japan and also check out these interesting facts you probably never knew about

We analyzed page load time and found that the first response time was 1.7 sec and then it took 63.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 95% of websites can load faster. Unfortunately, there was 1 request timeout, which can generally increase the web page load time, as the browser stays idle while waiting for website response.

Page optimization

  • HTML 166.5 kB
    Images 0 B
    Javascripts 388.3 kB
    CSS 10.1 kB

    In fact, the total size of main page is 564.9 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 85% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Javascripts take 388.3 kB which makes up the majority of the site volume.

    • Original 166.5 kB
    • After minification 127.5 kB
    • After compression 23.1 kB

    HTML optimization

    HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 39.0 kB, which is 23% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 143.4 kB or 86% of the original size.

    • Original 388.3 kB
    • After minification 388.3 kB
    • After compression 141.0 kB

    JavaScript optimization

    It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 247.3 kB or 64% of the original size.

    • Original 10.1 kB
    • After minification 10.0 kB
    • After compression 1.1 kB

    CSS optimization

    CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. needs all CSS files to be minified and compressed as it can save up to 9.1 kB or 90% of the original size.

Network requests diagram

  • sv
  • 3a875a6a-ecb4-4137-8722-5208de65767b.css
  • app.css
  • modernizr.js
  • conversion.js
  • jquery.min.js
  • angular.min.js
  • underscore.min.js
  • fastclick.js
  • angular-resource-1.2.14.min.js
  • angular-sanitize-1.2.14.min.js
  • angular-ui-router.min.js
  • foundation.js
  • foundation.offcanvas.js
  • foundation.equalizer.js
  • foundation.interchange.js
  • foundation.magellan.js
  • jquery.form-3.09.js
  • jquery.cookie.js
  • jquery.owl.carousel.min.js
  • asics.js
  • app.js
  • constants.js
  • services.js
  • controllers.js
  • directives.js
  • filters.js
  • fse-controllers.js
  • my-account-controllers.js
  • my-account-services.js
  • checkout-controllers.js
  • checkout-services.js
  • haglofs-logo@2x.png
  • %7B%7Barticle.primaryImageUrl%7D%7D
  • image-promoL-junior-fw17.jpg
  • image-promo-l-ss17-sustainability-w19.jpg
  • logo-verisign.jpg
  • visa-icon@2x.png
  • master-card-icon@2x.png
  • dc.js
  • e3145f65-29b5-4f7f-8c6e-2dc135021b6a.svg
  • __utm.gif
  • ga-audiences
  • gtm.js
  • __utm.gif
  • tag.js
  • audience.js
  • ga-audiences
  • pixel.gif
  • capture-apps-5.0.0.js
  • iframeStorage-5.0.0.html
  • appsmanagerinit
  • CED42069-181A-40DD-9EDC-5FB7B848FA93
  • ifs-5.0.0.js
  • haglofs-logo.png
  • b90b6bdf-15e2-4544-9fe0-92c79fff0ecd.svg
  • haglofsicons_v11-webfont.woff
  • %7B%7Barticle.primaryImageUrl%7D%7D
  • haglfs__website_all_pages_audience.html
  • af94da3e-4232-416a-b6bc-f39f85dd5db6.svg
  • sv
  • audience.js
  • activityi;src=4360121;type=invmedia;cat=fllqknbd;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;ord=9754009582102.299
  • fbevents.js
  • zanox.js
  • getCurrent.json
  • comp_00003BLQ
  • comp_00001ISQ
  • loading.gif
  • d1b1e866-a411-42ba-8f75-72bf28e23694.svg
  • clone-422bb845-c858-4570-9e34-be7ac4fc6e99_f5787b17-5d4a-43ae-be08-b2d7fd0cc30b_520x413.jpg
  • clone-2f797f35-0285-4950-ae4c-d8ecd53eb35a_0c3351a5-df63-473e-9c52-82a1d50b1564_160x87.jpg
  • clone-a1aa6501-aaea-4518-910a-53c7022f0cbf_e0fd1e33-1408-445e-8562-c096b2366c05_160x87.jpg
  • clone-4e472bcf-a9ac-4bfd-a7cd-ba6f2799326e_6a2da7a1-f578-423e-9d7c-e2b3493f91df_160x87.jpg
  • clone-528c6c63-2931-4c70-a0cb-8a0b0c23bf33_765c395e-1d3f-482d-a00e-b17fa95ea4af_160x87.jpg
  • friend-emelie-bjorkman-profile-image-v2.jpg
  • profile-image-friend-alastair-humphreys.jpg
  • image-profile-friend-jenni-kaipainen-v2.jpg
  • friend-kaffe-profile-image.jpg
  • pixel.gif
  • clone-78f7f602-684d-4fb1-a8a9-5048e39786f4_cbb6cade-d063-400f-96a9-9d072a759cf1_1920x1200.jpg
  • push-take-care.png
  • fFU.js
  • 214081965661915

Our browser made a total of 88 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original, 6% (5 requests) were made to and 5% (4 requests) were made to The less responsive or slowest element that took the longest time to load (16.4 sec) relates to the external source

Additional info on


The browser has sent 76 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Haglofs. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 40 to 1 for JavaScripts and as a result speed up the page load time.











Possible request optimization













Normal result

IP address uses IP address which is currently shared with 4 other domains. The more sites share the same IP address, the higher the host server’s workload is. It is strongly recommended that the host server should be changed or the hosting provider should be requested to give a different (separate) IP address for this domain.

Poor result

IP Trace

DNS records

Type Host Target/ip TTL Other
A 119
NS 21599
NS 21599

21599 Mname:
Serial: 1510318701
Refresh: 10800
Retry: 3600
Expire: 604800
Minimum-ttl: 3600
MX 119 Pri: 10

Language and encoding

Good result


SV sv language flag


SV sv language flag





Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise can be misinterpreted by Google and other search engines. Our service has detected that Swedish is used on the page, and it matches the claimed language. Our system also found out that main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

HTTPS certificate

SSL Certificate has no SSL certificate. Web browsing can be safer with HTTPS connection, so we suggest that it should be obtained for this site.

Normal result

Visitor World Map

Country of origin for 43.7% of all visits is Japan. It lies approximately 5020 miles away from the server location (Sweden) and such a long distance can negatively affect website speed, as it takes some time for data to travel back and forth between those places. That’s why one of the best ways to speed up page load time for the majority of users is moving the server to Japan or just closer to the user base.

Poor result

Normal result

Social Sharing Optimization

Open Graph data is detected on the main page of Haglofs. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook:

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