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heartlandcoop.com screenshot

Report Summary

  • 51

    Performance

    Renders faster than
    69% of other websites

  • 89

    Accessibility

    Visual factors better than
    that of 72% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 54

    SEO

    Google-friendlier than
    19% of websites

heartlandcoop.com

Heartland Co-op - Homepage

Page Load Speed

1.2 sec in total

First Response

99 ms

Resources Loaded

897 ms

Page Rendered

179 ms

heartlandcoop.com screenshot

About Website

Welcome to heartlandcoop.com homepage info - get ready to check Heartland Co Op best content for United States right away, or after learning these important things about heartlandcoop.com

Visit heartlandcoop.com

Key Findings

We analyzed Heartlandcoop.com page load time and found that the first response time was 99 ms and then it took 1.1 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 20% of websites can load faster.

Performance Metrics

heartlandcoop.com performance score

51

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.9 s

54/100

10%

LCP (Largest Contentful Paint)

Value10.0 s

0/100

25%

SI (Speed Index)

Value3.3 s

91/100

10%

TBT (Total Blocking Time)

Value110 ms

98/100

30%

CLS (Cumulative Layout Shift)

Value1.055

2/100

15%

TTI (Time to Interactive)

Value6.0 s

65/100

10%

Network Requests Diagram

heartlandcoop.com

99 ms

www.heartlandcoop.com

368 ms

layout.css

22 ms

symbolpicker.css

21 ms

prototype.js

32 ms

Our browser made a total of 28 requests to load all elements on the main page. We found that 54% of them (15 requests) were addressed to the original Heartlandcoop.com, 25% (7 requests) were made to Ajax.googleapis.com and 7% (2 requests) were made to Agricharts.com. The less responsive or slowest element that took the longest time to load (368 ms) belongs to the original domain Heartlandcoop.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 58.1 kB (34%)

Content Size

170.9 kB

After Optimization

112.7 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Heartlandcoop.com main page is 170.9 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 30% of websites need less resources to load. Javascripts take 83.7 kB which makes up the majority of the site volume.

HTML Optimization

-79%

Potential reduce by 19.2 kB

  • Original 24.3 kB
  • After minification 22.4 kB
  • After compression 5.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 19.2 kB or 79% of the original size.

Image Optimization

-3%

Potential reduce by 1.4 kB

  • Original 47.1 kB
  • After minification 45.7 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Heartland Co Op images are well optimized though.

JavaScript Optimization

-30%

Potential reduce by 25.2 kB

  • Original 83.7 kB
  • After minification 76.9 kB
  • After compression 58.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 25.2 kB or 30% of the original size.

CSS Optimization

-78%

Potential reduce by 12.3 kB

  • Original 15.7 kB
  • After minification 12.7 kB
  • After compression 3.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Heartlandcoop.com needs all CSS files to be minified and compressed as it can save up to 12.3 kB or 78% of the original size.

Requests Breakdown

Number of requests can be reduced by 19 (73%)

Requests Now

26

After Optimization

7

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 26 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Heartland Co Op. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 12 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

heartlandcoop.com

heartlandcoop.com

99 ms

www.heartlandcoop.com

www.heartlandcoop.com

368 ms

layout.css

layout.css

22 ms

symbolpicker.css

symbolpicker.css

21 ms

prototype.js

prototype.js

32 ms

scriptaculous.js

scriptaculous.js

50 ms

symbolpicker.js

symbolpicker.js

23 ms

shared.js

shared.js

25 ms

quotelib.js

quotelib.js

69 ms

site2.css

site2.css

22 ms

sitesettings.php

sitesettings.php

229 ms

quoteutil-js.php

quoteutil-js.php

227 ms

jsquote.php

jsquote.php

358 ms

jquery.min.js

jquery.min.js

8 ms

jquery-ui.min.js

jquery-ui.min.js

12 ms

effects.js

effects.js

8 ms

controls.js

controls.js

13 ms

dragdrop.js

dragdrop.js

14 ms

Homepage-banner2.png

Homepage-banner2.png

43 ms

InterRAD

InterRAD

113 ms

bl_left_top.gif

bl_left_top.gif

5 ms

bullet.gif

bullet.gif

6 ms

CMEGroup_2c.png

CMEGroup_2c.png

7 ms

ICE_Logo.png

ICE_Logo.png

7 ms

spacer.gif

spacer.gif

81 ms

bl_left_bot.gif

bl_left_bot.gif

75 ms

ga.js

ga.js

6 ms

__utm.gif

__utm.gif

12 ms

Accessibility Review

heartlandcoop.com accessibility score

89

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

heartlandcoop.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

heartlandcoop.com SEO score

54

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Heartlandcoop.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Heartlandcoop.com main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

heartlandcoop.com

Open Graph description is not detected on the main page of Heartland Co Op. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: