Report Summary

  • 34

    Performance

    Renders faster than
    54% of other websites

  • 71

    Accessibility

    Visual factors better than
    that of 37% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

hellofresh.de

HelloFresh™ - Bis zu 120€ Rabatt

Page Load Speed

4.9 sec in total

First Response

394 ms

Resources Loaded

4 sec

Page Rendered

498 ms

hellofresh.de screenshot

About Website

Welcome to hellofresh.de homepage info - get ready to check Hello Fresh best content for Germany right away, or after learning these important things about hellofresh.de

Die Nr. 1 Kochbox in Deutschland | Frische Zutaten in Top-Qualität | Größte wöchentliche Rezeptauswahl | Landesweit kostenlose Lieferung. Jetzt bestellen!

Visit hellofresh.de

Key Findings

We analyzed Hellofresh.de page load time and found that the first response time was 394 ms and then it took 4.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

hellofresh.de performance score

34

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.6 s

64/100

10%

LCP (Largest Contentful Paint)

Value4.0 s

51/100

25%

SI (Speed Index)

Value17.6 s

0/100

10%

TBT (Total Blocking Time)

Value13,530 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.006

100/100

15%

TTI (Time to Interactive)

Value28.5 s

0/100

10%

Network Requests Diagram

hellofresh.de

394 ms

www.hellofresh.de

787 ms

capucine.css

158 ms

source-sans-pro.css

243 ms

sushi.1456337058045.css

67 ms

Our browser made a total of 94 requests to load all elements on the main page. We found that 17% of them (16 requests) were addressed to the original Hellofresh.de, 17% (16 requests) were made to D2o01w2z5076qs.cloudfront.net and 14% (13 requests) were made to Dnay7921dnawx.cloudfront.net. The less responsive or slowest element that took the longest time to load (1.2 sec) belongs to the original domain Hellofresh.de.

Page Optimization Overview & Recommendations

Page size can be reduced by 2.2 MB (56%)

Content Size

3.9 MB

After Optimization

1.7 MB

In fact, the total size of Hellofresh.de main page is 3.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Javascripts take 3.0 MB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 118.1 kB

  • Original 147.9 kB
  • After minification 119.5 kB
  • After compression 29.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 28.5 kB, which is 19% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 118.1 kB or 80% of the original size.

Image Optimization

-5%

Potential reduce by 39.1 kB

  • Original 766.4 kB
  • After minification 727.3 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Hello Fresh images are well optimized though.

JavaScript Optimization

-68%

Potential reduce by 2.0 MB

  • Original 3.0 MB
  • After minification 3.0 MB
  • After compression 974.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 2.0 MB or 68% of the original size.

CSS Optimization

-92%

Potential reduce by 10.2 kB

  • Original 11.2 kB
  • After minification 10.6 kB
  • After compression 937 B

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Hellofresh.de needs all CSS files to be minified and compressed as it can save up to 10.2 kB or 92% of the original size.

Requests Breakdown

Number of requests can be reduced by 34 (53%)

Requests Now

64

After Optimization

30

The browser has sent 64 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Hello Fresh. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 27 to 1 for JavaScripts and as a result speed up the page load time.

Accessibility Review

hellofresh.de accessibility score

71

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

button, link, and menuitem elements do not have accessible names.

High

ARIA input fields do not have accessible names

High

Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

High

[role]s are not contained by their required parent element

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Image elements do not have [alt] attributes

Best Practices

hellofresh.de best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

hellofresh.de SEO score

86

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    DE

  • Language Claimed

    DE

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Hellofresh.de can be misinterpreted by Google and other search engines. Our service has detected that German is used on the page, and it matches the claimed language. Our system also found out that Hellofresh.de main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Hello Fresh. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: