1.4 sec in total
139 ms
947 ms
363 ms
Click here to check amazing Hipmommy content for United States. Otherwise, check out these important facts you probably never knew about hipmommy.com
Everything you need to wear your baby and more...
Visit hipmommy.comWe analyzed Hipmommy.com page load time and found that the first response time was 139 ms and then it took 1.3 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 25% of websites can load faster.
hipmommy.com performance score
name
value
score
weighting
Value2.5 s
68/100
10%
Value2.9 s
81/100
25%
Value2.5 s
98/100
10%
Value100 ms
98/100
30%
Value0.057
98/100
15%
Value3.2 s
94/100
10%
139 ms
35 ms
32 ms
43 ms
29 ms
Our browser made a total of 58 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original Hipmommy.com, 57% (33 requests) were made to Cdn.shopify.com and 10% (6 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (291 ms) relates to the external source Cdn.shopify.com.
Page size can be reduced by 318.5 kB (31%)
1.0 MB
697.4 kB
In fact, the total size of Hipmommy.com main page is 1.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 576.7 kB which makes up the majority of the site volume.
Potential reduce by 39.9 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 14.8 kB, which is 31% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 39.9 kB or 83% of the original size.
Potential reduce by 4.7 kB
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Hipmommy images are well optimized though.
Potential reduce by 224.8 kB
It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 224.8 kB or 68% of the original size.
Potential reduce by 49.0 kB
CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Hipmommy.com needs all CSS files to be minified and compressed as it can save up to 49.0 kB or 79% of the original size.
Number of requests can be reduced by 28 (55%)
51
23
The browser has sent 51 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Hipmommy. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 16 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.
www.hipmommy.com
139 ms
timber.scss.css
35 ms
ga_urchin_forms-0826cdefee6590321eb5c0c435eeebf7a8425a5493a9e95059c40e07e069ad52.js
32 ms
jquery.min.js
43 ms
css
29 ms
jquery.fancybox.js
65 ms
jquery.fancybox.css
62 ms
jquery.fancybox-media.js
62 ms
jquery.cycle2.js
60 ms
shop.js
44 ms
shopify_stats.js
187 ms
trekkie.storefront.min.js
291 ms
shop_events_listener-42562f2f1fbae08782550a8da750cb16faca43c65b93366a62e3848a8245fa14.js
186 ms
widget.js
144 ms
bg.jpg
63 ms
search-icn.jpg
40 ms
logo.png
52 ms
customer-care-icn.png
48 ms
shopping-bag-icn.png
49 ms
bullet.png
38 ms
hr.jpg
56 ms
slide_4.jpg
118 ms
brand-1.png
107 ms
brand-2.png
108 ms
brand-3.png
110 ms
brand-4.png
111 ms
brand-5.png
114 ms
sale-sticker.png
113 ms
VivianForShopify_large_7652063f-0735-4d2d-b440-208f7dcbd465_large.jpg
124 ms
Bronze_Rainbow7_spring2013-256x363_large.jpg
115 ms
roses-aphrodite-baby-wrap3_large.jpg
118 ms
11794220_10153536167257640_7716628305857766597_o_2_large.jpg
125 ms
footer-bg.jpg
117 ms
newsletter-icn.jpg
120 ms
footer-bcia-icon.gif
119 ms
social-media-icns.png
120 ms
footer-fb-icon.jpg
121 ms
3IFMwfRa07i-auYR-B-zNYnF5uFdDttMLvmWuJdhhgs.ttf
44 ms
rEy5tGc5HdXy56Xvd4f3I1FZMcfX2SbzQ69I7OWmkGo.ttf
45 ms
a5QZnvmn5amyNI-t2BMkWCtfYakCkPqOMDce0h_3gD8.ttf
47 ms
4j4TR-EfnvCt43InYpUNDDolfeppZzFSKvLyJNPKLMk.ttf
52 ms
xkvoNo9fC8O2RDydKj12by3USBnSvpkopQaUR-2r7iU.ttf
56 ms
bIcY3_3JNqUVRAQQRNVteQ.ttf
56 ms
widget.css
147 ms
i
33 ms
record.gif
92 ms
like.php
170 ms
identify
131 ms
css
17 ms
analytics.js
37 ms
collect
11 ms
collect
53 ms
page
78 ms
spr.js
41 ms
sloyalty.shopify.js
40 ms
customer_pricing.php
5 ms
upselljsscript.php
15 ms
4156_1456182845.js
36 ms
hipmommy.com accessibility score
Contrast
These are opportunities to improve the legibility of your content.
Impact
Issue
Background and foreground colors do not have a sufficient contrast ratio.
Names and labels
These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
<frame> or <iframe> elements do not have a title
hipmommy.com best practices score
Trust and Safety
Impact
Issue
Does not use HTTPS
Ensure CSP is effective against XSS attacks
hipmommy.com SEO score
Mobile Friendly
Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).
Impact
Issue
Document uses legible font sizes
N/A
EN
UTF-8
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Hipmommy.com can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else), while the claimed language is English. Our system also found out that Hipmommy.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.
hipmommy.com
Open Graph data is detected on the main page of Hipmommy. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: