4.2 sec in total
26 ms
2.6 sec
1.5 sec
Welcome to initiative.co.uk homepage info - get ready to check Initiative best content for United Kingdom right away, or after learning these important things about initiative.co.uk
Initiative is a full service global media agency built to grow brands through culture. The agency’s approach to rapidly interpreting and activating on cultural data signals – Cultural Velocity ™ – cre...
Visit initiative.co.ukWe analyzed Initiative.co.uk page load time and found that the first response time was 26 ms and then it took 4.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.
initiative.co.uk performance score
name
value
score
weighting
Value5.9 s
4/100
10%
Value13.3 s
0/100
25%
Value10.0 s
9/100
10%
Value1,230 ms
20/100
30%
Value0.349
31/100
15%
Value12.6 s
14/100
10%
26 ms
1468 ms
24 ms
30 ms
54 ms
Our browser made a total of 110 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Initiative.co.uk, 90% (99 requests) were made to Initiative.com and 6% (7 requests) were made to Cdnjs.cloudflare.com. The less responsive or slowest element that took the longest time to load (1.5 sec) relates to the external source Initiative.com.
Page size can be reduced by 540.6 kB (30%)
1.8 MB
1.3 MB
In fact, the total size of Initiative.co.uk main page is 1.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 85% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 1.1 MB which makes up the majority of the site volume.
Potential reduce by 170.8 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 170.8 kB or 79% of the original size.
Potential reduce by 48.7 kB
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Initiative images are well optimized though.
Potential reduce by 302.0 kB
It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 302.0 kB or 68% of the original size.
Potential reduce by 19.1 kB
CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Initiative.co.uk needs all CSS files to be minified and compressed as it can save up to 19.1 kB or 25% of the original size.
Number of requests can be reduced by 41 (41%)
99
58
The browser has sent 99 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Initiative. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 19 to 1 for JavaScripts and from 17 to 1 for CSS and as a result speed up the page load time.
initiative.co.uk
26 ms
initiative.com
1468 ms
wp-emoji-release.min.js
24 ms
style.min.css
30 ms
style.min.css
54 ms
cms-navigation-base.css
52 ms
cms-navigation.css
57 ms
bootstrap.min.css
119 ms
style.css
92 ms
responsive.css
71 ms
mobile.css
78 ms
fakeLoader.css
90 ms
aos.css
88 ms
owl.carousel.css
116 ms
owl.theme.min.css
136 ms
css
127 ms
style.css
89 ms
blocks.css
135 ms
main.css
131 ms
jquery-2.2.4.min.js
147 ms
language-cookie.js
142 ms
bootstrap.min.js
133 ms
owl.carousel.min.js
133 ms
skrollr.min.js
129 ms
skrollr.menu.min.js
142 ms
jquery.selectbox-0.2.min.js
139 ms
fakeLoader.min.js
141 ms
aos.js
145 ms
ammap.js
175 ms
wordLow.js
186 ms
light.js
142 ms
jQuery_scrollBar.js
141 ms
jquery.nicescroll.min.js
168 ms
jquery.mCustomScrollbar.concat.min.js
165 ms
skip-link-focus-fix.js
205 ms
main.js
206 ms
logo.png
863 ms
elephant.svg
344 ms
logo-banner.png
21 ms
line.png
22 ms
Culture-e1527023424518.png
22 ms
arrow_cross.png
20 ms
circle_waves.png
23 ms
German_MakeMagicHappen-e1527023367280.png
29 ms
curtains_left_top.png
25 ms
curtains_left_bottom.png
23 ms
curtains_right_top.png
26 ms
curtains_right_bottom.png
27 ms
curtain.svg
28 ms
to-grow-brands.svg
37 ms
global.svg
224 ms
circle_sparkle.png
34 ms
circle_ins_sparkel.png
30 ms
circle_inside.png
32 ms
circle_around_txt.png
35 ms
our-services.svg
192 ms
INI_OurPromise.svg
203 ms
our-people-1.png
42 ms
our.png
44 ms
our-client-1.png
44 ms
our-partner-1.png
45 ms
consumer-1.png
209 ms
client.svg
211 ms
logo8.png
240 ms
lego-logo.png
239 ms
Nike_icon-resized-2.png
240 ms
Initiative-Blue-T-Mobile_Logo_Ltd-Use_RGB_K_2022-03-14.png
241 ms
logo_6.png
242 ms
logo_5.png
244 ms
Nintendo_Logo_Blue.png
242 ms
%E7%99%BE%E8%BE%BE%E7%BF%A1%E4%B8%BD-copy.png
243 ms
eye.png
241 ms
people.svg
236 ms
dm3.png
240 ms
clips.png
239 ms
rev-ws.png
238 ms
DT2.png
240 ms
kv.jpg
237 ms
JR.png
236 ms
steph-solom.png
236 ms
Stopforth-d.png
236 ms
sr.png
236 ms
rev.png
234 ms
lining.png
233 ms
hand.png
232 ms
work-withus.svg
248 ms
get_touch-3.png
230 ms
get_touch.svg
231 ms
linkedin.svg
226 ms
twitter.svg
222 ms
facebook.svg
224 ms
instagram.svg
230 ms
lity.js
124 ms
Email-Marketing.png
123 ms
thanks_supporting.png
115 ms
INI_ThankYou.svg
565 ms
zh.png
559 ms
fr.png
559 ms
de.png
560 ms
it.png
559 ms
es.png
558 ms
nunito-v8-latin-700.woff
517 ms
nunito-v8-latin-800.woff
516 ms
nunito-v8-latin-900.woff
518 ms
nunito-v8-latin-600.woff
518 ms
nunito-v8-latin-regular.woff
518 ms
nunito-v8-latin-300.woff
518 ms
nunito-v8-latin-200.woff
517 ms
LeagueGothic-Regular.woff
518 ms
lity.css
21 ms
initiative.co.uk accessibility score
ARIA
These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
[role]s are not contained by their required parent element
Contrast
These are opportunities to improve the legibility of your content.
Impact
Issue
Background and foreground colors do not have a sufficient contrast ratio.
Internationalization and localization
These are opportunities to improve the interpretation of your content by users in different locales.
Impact
Issue
<html> element does not have a [lang] attribute
Names and labels
These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
Image elements do not have [alt] attributes
Links do not have a discernible name
Tables and lists
These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.
Impact
Issue
Lists do not contain only <li> elements and script supporting elements (<script> and <template>).
List items (<li>) are not contained within <ul> or <ol> parent elements.
Best practices
These items highlight common accessibility best practices.
Impact
Issue
[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.
initiative.co.uk best practices score
Trust and Safety
Impact
Issue
Does not use HTTPS
Includes front-end JavaScript libraries with known security vulnerabilities
Ensure CSP is effective against XSS attacks
User Experience
Impact
Issue
Serves images with low resolution
General
Impact
Issue
Detected JavaScript libraries
Page has valid source maps
initiative.co.uk SEO score
Content Best Practices
Format your HTML in a way that enables crawlers to better understand your app’s content.
Impact
Issue
Links do not have descriptive text
Image elements do not have [alt] attributes
Crawling and Indexing
To appear in search results, crawlers need access to your app.
Impact
Issue
Links are not crawlable
Mobile Friendly
Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).
Impact
Issue
Document uses legible font sizes
Tap targets are not sized appropriately
EN
N/A
UTF-8
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Initiative.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Initiative.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.
initiative.co.uk
Open Graph description is not detected on the main page of Initiative. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: