Report Summary

  • 38

    Performance

    Renders faster than
    58% of other websites

  • 98

    Accessibility

    Visual factors better than
    that of 94% of websites

  • 69

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 92

    SEO

    Google-friendlier than
    75% of websites

innismaggiore.com

America's #1 Positioning Ad Agency » Innis Maggiore

Page Load Speed

1.4 sec in total

First Response

368 ms

Resources Loaded

844 ms

Page Rendered

138 ms

innismaggiore.com screenshot

About Website

Welcome to innismaggiore.com homepage info - get ready to check Innis Maggiore best content for United States right away, or after learning these important things about innismaggiore.com

Innis Maggiore, America's #1 Positioning Ad Agency, ensures that any marketing investment aligns with our clients' brand positions.

Visit innismaggiore.com

Key Findings

We analyzed Innismaggiore.com page load time and found that the first response time was 368 ms and then it took 982 ms to load all DOM resources and completely render a web page. This is quite a good result, as only 20% of websites can load faster.

Performance Metrics

innismaggiore.com performance score

38

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.5 s

67/100

10%

LCP (Largest Contentful Paint)

Value7.4 s

5/100

25%

SI (Speed Index)

Value5.9 s

49/100

10%

TBT (Total Blocking Time)

Value1,090 ms

24/100

30%

CLS (Cumulative Layout Shift)

Value0.012

100/100

15%

TTI (Time to Interactive)

Value10.1 s

26/100

10%

Network Requests Diagram

innismaggiore.com

368 ms

jquery-1.3.1.min.js

145 ms

jquery.fancybox-1.2.1.pack.js

103 ms

jquery.IM.js

66 ms

AC_RunActiveContent.js

110 ms

Our browser made a total of 88 requests to load all elements on the main page. We found that 88% of them (77 requests) were addressed to the original Innismaggiore.com, 3% (3 requests) were made to S7.addthis.com and 2% (2 requests) were made to Google.com. The less responsive or slowest element that took the longest time to load (368 ms) belongs to the original domain Innismaggiore.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 434.8 kB (57%)

Content Size

758.8 kB

After Optimization

324.0 kB

In fact, the total size of Innismaggiore.com main page is 758.8 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 30% of websites need less resources to load. Javascripts take 486.5 kB which makes up the majority of the site volume.

HTML Optimization

-74%

Potential reduce by 69.5 kB

  • Original 94.1 kB
  • After minification 92.2 kB
  • After compression 24.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 69.5 kB or 74% of the original size.

Image Optimization

-6%

Potential reduce by 8.1 kB

  • Original 125.4 kB
  • After minification 117.3 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Innis Maggiore images are well optimized though.

JavaScript Optimization

-64%

Potential reduce by 313.6 kB

  • Original 486.5 kB
  • After minification 482.1 kB
  • After compression 173.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 313.6 kB or 64% of the original size.

CSS Optimization

-83%

Potential reduce by 43.7 kB

  • Original 52.7 kB
  • After minification 43.4 kB
  • After compression 9.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Innismaggiore.com needs all CSS files to be minified and compressed as it can save up to 43.7 kB or 83% of the original size.

Requests Breakdown

Number of requests can be reduced by 29 (34%)

Requests Now

85

After Optimization

56

The browser has sent 85 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Innis Maggiore. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 10 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

innismaggiore.com accessibility score

98

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

innismaggiore.com best practices score

69

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

High

Registers an unload listener

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

innismaggiore.com SEO score

92

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Innismaggiore.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Innismaggiore.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Innis Maggiore. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: