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Page load speed analysis

  • 67/100

    Normal result
  • 7

    Successful tests
  • 1

    Failed test
  • First response

    15 ms

  • Resources loaded

    1.2 sec

  • Page rendered

    595 ms

  • Total page load time

    1.8 sec

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We analyzed page load time and found that the first response time was 15 ms and then it took 1.8 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Page optimization

  • HTML 44.2 kB
    Images 16.5 kB
    Javascripts 727.5 kB
    CSS 781.5 kB

    In fact, the total size of main page is 1.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. CSS take 781.5 kB which makes up the majority of the site volume.

    • Original 44.2 kB
    • After minification 40.9 kB
    • After compression 12.6 kB

    HTML optimization

    HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 31.7 kB or 72% of the original size.

    • Original 16.5 kB
    • After optimization 10.8 kB

    Image optimization

    Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Inovly needs image optimization as it can save up to 5.8 kB or 35% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

    • Original 727.5 kB
    • After minification 723.8 kB
    • After compression 240.4 kB

    JavaScript optimization

    It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 487.2 kB or 67% of the original size.

    • Original 781.5 kB
    • After minification 779.0 kB
    • After compression 146.6 kB

    CSS optimization

    CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. needs all CSS files to be minified and compressed as it can save up to 634.9 kB or 81% of the original size.

Network requests diagram

  • 5998645-282-domains-for-sale-7-day-auction-high-resale-value-1-word-domains
  • 5998645-282-domains-for-sale-7-day-auction-high-resale-value-1-word-domains
  • 5998645-ancess-com
  • application_pruned-8d28481b8c463597d77f18b83240c6b7.css
  • application_crossover-d534dfdea2fd028ca2542e842ba87bb5.css
  • css
  • application_new-4a464e6bce9cd5c845ba98462885c7c9.css
  • bugsnag-2.min.js
  • application-head-853f5c461ecd9a7c30e71f6b8d31534e.js
  • application-foot-3f1304593de9c15e1ac6f57116db14f2.js
  • zenbox.js
  • analytics.js
  • logo-flippa-new.png
  • sellerDefaultAvatar.png
  • gtm.js
  • widgets.js
  • sdk.js
  • glyphicons-halflings-regular.woff
  • zenbox.css
  • collect
  • collect
  • conversion_async.js
  • roundtrip.js
  • heap-2630311713.js
  • fbds.js
  • tab_support_right-large.png
  • watchButton.html
  • watchCtaProse.html
  • 5998645
  • php-flash
  • close_big.png
  • loading.html
  • flippa-icons_957405f63314cfa5c8a0efcf99353583.svg
  • flippa-icons_957405f63314cfa5c8a0efcf99353583.woff
  • h
  • load_large.gif

Our browser made a total of 39 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original, 18% (7 requests) were made to and 13% (5 requests) were made to The less responsive or slowest element that took the longest time to load (485 ms) relates to the external source

Additional info on


The browser has sent 33 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Inovly. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 13 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.











Possible request optimization













Normal result


As for redirects, our browser reached this domain in two steps. The first redirect led to, then it was forwarded to, and finally we managed to open this domain. We strongly recommend that the redirects should be reduced, as the more redirects a site has, the slower it loads.

IP address

This IP address is dedicated to This is the best domain hosting practice .

Good result

IP Trace

DNS records

Type Host Target/ip TTL Other
A 584
NS 3600
NS 3600

600 Mname:
Serial: 2016013100
Refresh: 28800
Retry: 7200
Expire: 604800
Minimum-ttl: 600
MX 3600 Pri: 10

Language and encoding

Normal result


EN en language flag


N/A  language flag





Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

HTTPS certificate

SSL Certificate has no SSL certificate. Web browsing can be safer with HTTPS connection, so we suggest that it should be obtained for this site.

Normal result

Visitor World Map

Unfortunately, we cannot identify the countries where the visitors come from and thus it’s impossible to define if the distance can potentially affect the page load time.

Good result

Poor result

Social Sharing Optimization

Open Graph description is not detected on the main page of Inovly. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks:

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