4.3 sec in total
57 ms
4.2 sec
94 ms
Welcome to kellogg.co.nz homepage info - get ready to check Kellogg best content for New Zealand right away, or after learning these important things about kellogg.co.nz
Discover Kellogg's Australia's breakfast cereals and snacks. Find nutritional information, over 200 recipes and Kellogg's offers and promotions online.
Visit kellogg.co.nzWe analyzed Kellogg.co.nz page load time and found that the first response time was 57 ms and then it took 4.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.
kellogg.co.nz performance score
name
value
score
weighting
Value3.4 s
37/100
10%
Value13.1 s
0/100
25%
Value8.0 s
22/100
10%
Value470 ms
61/100
30%
Value0.569
12/100
15%
Value10.9 s
21/100
10%
57 ms
170 ms
2537 ms
360 ms
272 ms
Our browser made a total of 44 requests to load all elements on the main page. We found that 70% of them (31 requests) were addressed to the original Kellogg.co.nz, 7% (3 requests) were made to Google-analytics.com and 5% (2 requests) were made to Googleadservices.com. The less responsive or slowest element that took the longest time to load (2.5 sec) belongs to the original domain Kellogg.co.nz.
Page size can be reduced by 418.6 kB (70%)
601.2 kB
182.6 kB
In fact, the total size of Kellogg.co.nz main page is 601.2 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 30% of websites need less resources to load. Javascripts take 364.4 kB which makes up the majority of the site volume.
Potential reduce by 29.8 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 9.2 kB, which is 24% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 29.8 kB or 78% of the original size.
Potential reduce by 6.4 kB
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Kellogg needs image optimization as it can save up to 6.4 kB or 23% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.
Potential reduce by 240.2 kB
It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 240.2 kB or 66% of the original size.
Potential reduce by 142.2 kB
CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Kellogg.co.nz needs all CSS files to be minified and compressed as it can save up to 142.2 kB or 83% of the original size.
Number of requests can be reduced by 10 (32%)
31
21
The browser has sent 31 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Kellogg. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 11 to 1 for JavaScripts and as a result speed up the page load time.
kellogg.co.nz
57 ms
170 ms
home.html
2537 ms
clientlibs.css
360 ms
clientlibs.js
272 ms
header.js
279 ms
i2a.js
447 ms
criticalCommunication.js
418 ms
criticalCommunication.css
491 ms
conversion.js
19 ms
linkComponent.js
261 ms
footer.js
509 ms
gtm.js
49 ms
home.html
274 ms
ga.js
8 ms
controltag
43 ms
__utm.gif
16 ms
__utm.gif
18 ms
logo-kelloggs.png
163 ms
icon-dropdownArrow-gray.png
185 ms
flag-nz.png
165 ms
bkg-search.png
171 ms
bkg-search-bottom-box.png
230 ms
controltag.js.f8e94fa978cc2569e4b4423df4245d7e
34 ms
bkg-homepage-top.png
353 ms
collect
101 ms
80 ms
bkg-main-hero.png
490 ms
sprite_buttonCTA_fivecolor-22tall.png
315 ms
hero-left-arrow-grey.png
357 ms
hero-right-arrow-grey.png
343 ms
ksans-medium-webfont.woff
380 ms
bkg-graydot-vert.png
500 ms
bkg-graydot-horiz.png
507 ms
all-brand-footer.png
905 ms
32x32_twitter.jpg
513 ms
ksans-bold-webfont.woff
557 ms
activityi;src=2862613;type=gener794;cat=kello615;ord=441484209150.0759
42 ms
33 ms
34 ms
ksans-medium-webfont.ttf
271 ms
ksans-bold-webfont.ttf
223 ms
ksans-medium-webfont.svg
191 ms
optout_check
12 ms
kellogg.co.nz accessibility score
ARIA
These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.
kellogg.co.nz best practices score
Trust and Safety
Impact
Issue
Does not use HTTPS
Includes front-end JavaScript libraries with known security vulnerabilities
Ensure CSP is effective against XSS attacks
User Experience
Impact
Issue
Serves images with low resolution
General
Impact
Issue
Detected JavaScript libraries
kellogg.co.nz SEO score
Content Best Practices
Format your HTML in a way that enables crawlers to better understand your app’s content.
Impact
Issue
Links do not have descriptive text
Crawling and Indexing
To appear in search results, crawlers need access to your app.
Impact
Issue
Links are not crawlable
Mobile Friendly
Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).
Impact
Issue
Document uses legible font sizes
Tap targets are not sized appropriately
EN
EN
UTF-8
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Kellogg.co.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Kellogg.co.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.
kellogg.co.nz
Open Graph description is not detected on the main page of Kellogg. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: