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kesslers.com: Kesslers International | Brand and retail merchandising solutions – point of purchase design and manufacturing

Industry leading designer & manufacturer of retail merchandising display solutions, point of purchase displays POP, in store marketing and queue merchandising systems

Page load speed analysis

  • 67/100

    Normal result
  • 7

    Successful tests
  • 1

    Failed test
  • First response

    704 ms

  • Resources loaded

    2.4 sec

  • Page rendered

    206 ms

  • Total page load time

    3.3 sec

Welcome to kesslers.com homepage info - get ready to check Kesslers best content right away, or after learning these important things about kesslers.com

We analyzed Kesslers.com page load time and found that the first response time was 704 ms and then it took 2.6 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Page optimization

  • HTML 26.3 kB
    Images 1.4 MB
    Javascripts 193.9 kB
    CSS 268.1 kB

    In fact, the total size of Kesslers.com main page is 1.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Images take 1.4 MB which makes up the majority of the site volume.

    • Original 26.3 kB
    • After minification 22.4 kB
    • After compression 5.0 kB

    HTML optimization

    HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 4.0 kB, which is 15% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 21.3 kB or 81% of the original size.

    • Original 1.4 MB
    • After optimization 1.3 MB

    Image optimization

    Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Kesslers images are well optimized though.

    • Original 193.9 kB
    • After minification 193.9 kB
    • After compression 66.7 kB

    JavaScript optimization

    It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 127.2 kB or 66% of the original size.

    • Original 268.1 kB
    • After minification 266.7 kB
    • After compression 120.4 kB

    CSS optimization

    CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Kesslers.com needs all CSS files to be minified and compressed as it can save up to 147.7 kB or 55% of the original size.

Network requests diagram

  • www.kesslers.com
  • fonts.css
  • classic-081711.css
  • main.css
  • MS-Beauty_Kesslers_Web_Home.jpg
  • picturefill.min.js
  • modernizr.js
  • jquery.min.js
  • main.js
  • 40934.js
  • icon-li.png
  • icon-tw.png
  • icon-mail.png
  • search_icon.png
  • kesslers_logo.png
  • blocks-ci.png
  • blocks-em.png
  • blocks-wp.png
  • logo-sedex.png
  • logo-sgs.png
  • logo-fsc-cropped.png
  • ParkerPen_Kesslers_Web_Home.jpg
  • RK-Header-Website-Final.jpg
  • hc-2-crop.jpg
  • Kesslers-POPAI-Europe-Awards-16.jpg
  • Polo-Ralph-Lauren.jpg
  • Kesslers-2015-Innovation-Seminar1.jpg
  • hc-1-crop.jpg
  • Polo-Ralph-Lauren-Footwear-720x345.jpg
  • Si-720x345.jpg
  • MS-IQM-720x345.jpg
  • 9C211EF307BC514AA.css
  • bzkpXyXJk46I8fkh6XMr49IbnDR4ffyvFL0gwQS4=
  • B2CxT03hJcyb3cNJQ+y4PO2s9JVshzZuCiPH5MeNzL+f73z+o6Pv5TiN5sIQFo=
  • lOI33CRAag==
  • bzkpXyXJk46I8fkh6XMr49IbnDR4ffyvFL0gwQS4=
  • lOI3mwhAWg==
  • iOj7+U4jfcJEBq
  • glyphicons-halflings-regular.woff
  • ga.js
  • icon-li-r.png
  • icon-tw-r.png
  • icon-mail-r.png
  • blocks-ci-r.png
  • blocks-em-r.png
  • blocks-wp-r.png
  • __utm.gif

Our browser made a total of 47 requests to load all elements on the main page. We found that 51% of them (24 requests) were addressed to the original Kesslers.com, 23% (11 requests) were made to D214a69idfp81f.cloudfront.net and 13% (6 requests) were made to . The less responsive or slowest element that took the longest time to load (1.2 sec) relates to the external source D214a69idfp81f.cloudfront.net.

Additional info on kesslers.com

Requests

The browser has sent 39 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Kesslers. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 6 to 1 for JavaScripts and as a result speed up the page load time.

6

Javascripts

29

Images

3

CSS

1

AJAX

39

All

Possible request optimization

1

Javascripts

23

Images

3

CSS

1

AJAX

11

Optimized

28

All

Normal result

IP address

This IP address is dedicated to Kesslers.com. This is the best domain hosting practice .

Normal result

IP Trace

kesslers.com

64.13.226.241

DNS records

Type Host Target/ip TTL Other
A

kesslers.com

64.13.226.241 86399
NS

kesslers.com

ns2.phase8.net 86399
NS

kesslers.com

ns0.phase8.net 86399
NS

kesslers.com

ns1.phase8.net 86399
SOA

kesslers.com

86399 Mname: ns0.phase8.net
Rname: support.phase8.net
Serial: 2017022402
Refresh: 28800
Retry: 3600
Expire: 604800
Minimum-ttl: 86400

Language and encoding

Good result

Language

EN en language flag

Detected

EN en language flag

Claimed

Encoding

UTF-8

Claimed

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Kesslers.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Kesslers.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

HTTPS certificate

SSL Certificate

Kesslers.com has no SSL certificate. Web browsing can be safer with HTTPS connection, so we suggest that it should be obtained for this site.

Normal result

Visitor World Map

The server of Kesslers.com is located in United States, but, unfortunately, we cannot identify the countries where the visitors come from and thus it’s impossible to define if the distance can potentially affect the page load time.

Good result

Poor result

Social Sharing Optimization

Open Graph description is not detected on the main page of Kesslers. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks:

kesslers.com

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