Tools & Wizards About Us
marketingsummit.it screenshot

Report Summary

  • 84

    Performance

    Renders faster than
    88% of other websites

  • 75

    Accessibility

    Visual factors better than
    that of 42% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 67

    SEO

    Google-friendlier than
    25% of websites

marketingsummit.it

Marketing Summit | Milano 13-14 Novembre 2014

Page Load Speed

1.8 sec in total

First Response

322 ms

Resources Loaded

1.3 sec

Page Rendered

152 ms

marketingsummit.it screenshot

About Website

Welcome to marketingsummit.it homepage info - get ready to check Marketing Summit best content for Italy right away, or after learning these important things about marketingsummit.it

Marketing Summit Milano - il primo evento espositivo incentrato sui servizi di marketing allo scopo di raggruppare realt? differenti ma accomunate da un denominatore comune il marketing

Visit marketingsummit.it

Key Findings

We analyzed Marketingsummit.it page load time and found that the first response time was 322 ms and then it took 1.5 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Performance Metrics

marketingsummit.it performance score

84

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.4 s

71/100

10%

LCP (Largest Contentful Paint)

Value2.9 s

80/100

25%

SI (Speed Index)

Value8.1 s

21/100

10%

TBT (Total Blocking Time)

Value0 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.015

100/100

15%

TTI (Time to Interactive)

Value2.4 s

98/100

10%

Network Requests Diagram

marketingsummit.it

322 ms

www.marketingsummit.it

440 ms

www.marketingsummit.it

108 ms

Mktg851x315.jpg

552 ms

Our browser made a total of 4 requests to load all elements on the main page. We found that all of those requests were addressed to Marketingsummit.it and no external sources were called. The less responsive or slowest element that took the longest time to load (552 ms) belongs to the original domain Marketingsummit.it.

Page Optimization Overview & Recommendations

Page size can be reduced by 750 B (2%)

Content Size

48.9 kB

After Optimization

48.2 kB

  • HTML
  • Images

In fact, the total size of Marketingsummit.it main page is 48.9 kB. This result falls within a vast category (top 1 000 000) of heavyweight, probably not optimized, and thus slow loading web pages. Only a small number of websites need less resources to load. Images take 47.4 kB which makes up the majority of the site volume.

HTML Optimization

-47%

Potential reduce by 744 B

  • Original 1.6 kB
  • After minification 1.6 kB
  • After compression 826 B

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 744 B or 47% of the original size.

Image Optimization

-0%

Potential reduce by 6 B

  • Original 47.4 kB
  • After minification 47.3 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Marketing Summit images are well optimized though.

Requests Breakdown

We found no issues to fix!

Requests Now

2

After Optimization

2

  • AJAX
  • Images

The browser has sent 2 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Marketing Summit. According to our analytics all requests are already optimized.

Network Requests Diagram

marketingsummit.it

marketingsummit.it

322 ms

www.marketingsummit.it

www.marketingsummit.it

440 ms

www.marketingsummit.it

www.marketingsummit.it

108 ms

Mktg851x315.jpg

Mktg851x315.jpg

552 ms

Accessibility Review

marketingsummit.it accessibility score

75

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

Best Practices

marketingsummit.it best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

SEO Factors

marketingsummit.it SEO score

67

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    IT

  • Encoding

    CHARSET=ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Marketingsummit.it can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it does not match the claimed Italian language. Our system also found out that Marketingsummit.it main page’s claimed encoding is charset=iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

marketingsummit.it

Open Graph description is not detected on the main page of Marketing Summit. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: