Analyze Marketwise - Marketwise

Consultora de Marketing - Servicios de Marketing para PyMEs, Profesionales y Emprendedores.

Page load speed analysis

  • 70/100

    Good result
  • 7

    Successful tests
  • 1

    Failed test
  • First response

    559 ms

  • Resources loaded

    5.2 sec

  • Page rendered

    116 ms

  • Total page load time

    5.9 sec

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We analyzed page load time and found that the first response time was 559 ms and then it took 5.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Page optimization

  • HTML 28.1 kB
    Images 90.3 kB
    Javascripts 82.2 kB
    CSS 41.4 kB

    In fact, the total size of main page is 242.0 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 15% of websites need less resources to load. Images take 90.3 kB which makes up the majority of the site volume.

    • Original 28.1 kB
    • After minification 24.9 kB
    • After compression 4.0 kB

    HTML optimization

    HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 3.3 kB, which is 12% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 24.1 kB or 86% of the original size.

    • Original 90.3 kB
    • After optimization 49.8 kB

    Image optimization

    Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Marketwise needs image optimization as it can save up to 40.5 kB or 45% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

    • Original 82.2 kB
    • After minification 80.4 kB
    • After compression 33.2 kB

    JavaScript optimization

    It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 49.0 kB or 60% of the original size.

    • Original 41.4 kB
    • After minification 30.3 kB
    • After compression 6.5 kB

    CSS optimization

    CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. needs all CSS files to be minified and compressed as it can save up to 34.9 kB or 84% of the original size.

Network requests diagram

  • core.css
  • site.css
  • classes.css
  • debug.css
  • ezjsselection.js
  • swfobject.js
  • behaviours.js
  • jquery-1.2.3.pack.js
  • top-bg.gif
  • eZ_publish_logo.png
  • Boton_Marketing_en_Internet_152_x_57.png
  • Boton_Marketwise_PyME_152_x_57.png
  • Boton_Servicios_152_x_57.png
  • Boton_Marketwise_Profesional_152_x_57.png
  • Boton_Identidad_Empresaria_152_x_57.png
  • Boton_Es_muy_facil_152_x_57.png
  • Boton_Conviene_152_x_57.png
  • Boton_Marketing_en_5_min_152_x_57.png
  • Boton_Solicite_una_Cotizacion_152_x_57.png
  • Boton_Preguntas_Frecuentes_152_x_57.png
  • Boton_Modalidades_152_x_57.png
  • Boton_Metodologias_152_x_57.png
  • Boton_Planeamiento_Comercial_152_x_57.png
  • Boton_Marketwise_a_Medida_152_x_57.png
  • Boton_Quienes_Somos_152_x_57.png
  • Boton_Marketwise_Emprendedor_152_x_57.png
  • Boton_Gestion_de_Marketing_152_x_57.png
  • id_logo.png
  • poweredby.png
  • icon.gif
  • ga.js
  • __utm.gif

Our browser made a total of 34 requests to load all elements on the main page. We found that 94% of them (32 requests) were addressed to the original, 6% (2 requests) were made to The less responsive or slowest element that took the longest time to load (3.2 sec) belongs to the original domain

Additional info on


The browser has sent 32 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Marketwise. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 5 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.









Possible request optimization











Normal result


As for redirects, our browser was forwarded to before it reached this domain.

IP address

This IP address is dedicated to This is the best domain hosting practice .

Good result

IP Trace

DNS records

Type Host Target/ip TTL Other
A 21599
NS 21599
NS 21599

21599 Mname:
Serial: 11235
Refresh: 604800
Retry: 86400
Expire: 2419200
Minimum-ttl: 604800
MX 21599 Pri: 10

Language and encoding

Good result


ES es language flag


ES es language flag





Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise can be misinterpreted by Google and other search engines. Our service has detected that Spanish is used on the page, and it matches the claimed language. Our system also found out that main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

HTTPS certificate

SSL Certificate has no SSL certificate. Web browsing can be safer with HTTPS connection, so we suggest that it should be obtained for this site.

Normal result

Visitor World Map

Unfortunately, we cannot identify the countries where the visitors come from and thus it’s impossible to define if the distance can potentially affect the page load time.

Good result

Poor result

Social Sharing Optimization

Open Graph description is not detected on the main page of Marketwise. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks:

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