Report Summary

  • 24

    Performance

    Renders faster than
    43% of other websites

  • 87

    Accessibility

    Visual factors better than
    that of 67% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 90

    SEO

    Google-friendlier than
    68% of websites

ppcmedia.co.uk

Full Service Website & Digital Marketing Agency - PPC Media

Page Load Speed

3.8 sec in total

First Response

157 ms

Resources Loaded

2.8 sec

Page Rendered

795 ms

ppcmedia.co.uk screenshot

About Website

Visit ppcmedia.co.uk now to see the best up-to-date PPC Media content and also check out these interesting facts you probably never knew about ppcmedia.co.uk

Our digital agency is here to help you get the most out of your online presence. Web design, bespoke software and digital marketing.

Visit ppcmedia.co.uk

Key Findings

We analyzed Ppcmedia.co.uk page load time and found that the first response time was 157 ms and then it took 3.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

ppcmedia.co.uk performance score

24

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.1 s

9/100

10%

LCP (Largest Contentful Paint)

Value7.1 s

6/100

25%

SI (Speed Index)

Value6.7 s

36/100

10%

TBT (Total Blocking Time)

Value2,130 ms

6/100

30%

CLS (Cumulative Layout Shift)

Value0.017

100/100

15%

TTI (Time to Interactive)

Value13.4 s

11/100

10%

Network Requests Diagram

ppcmedia.co.uk

157 ms

204 ms

breeze_0d0fa9593f742592c0a6629dabdad2e1.css

167 ms

all.css

145 ms

v4-shims.css

202 ms

Our browser made a total of 33 requests to load all elements on the main page. We found that 27% of them (9 requests) were addressed to the original Ppcmedia.co.uk, 36% (12 requests) were made to Fonts.gstatic.com and 15% (5 requests) were made to Use.fontawesome.com. The less responsive or slowest element that took the longest time to load (333 ms) relates to the external source Fonts.gstatic.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 140.6 kB (18%)

Content Size

776.3 kB

After Optimization

635.7 kB

In fact, the total size of Ppcmedia.co.uk main page is 776.3 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Javascripts take 255.6 kB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 130.4 kB

  • Original 153.1 kB
  • After minification 153.1 kB
  • After compression 22.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 130.4 kB or 85% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 221.8 kB
  • After minification 221.8 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. PPC Media images are well optimized though.

JavaScript Optimization

-3%

Potential reduce by 6.6 kB

  • Original 255.6 kB
  • After minification 255.6 kB
  • After compression 249.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-2%

Potential reduce by 3.6 kB

  • Original 145.8 kB
  • After minification 145.8 kB
  • After compression 142.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Ppcmedia.co.uk has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 9 (56%)

Requests Now

16

After Optimization

7

The browser has sent 16 CSS, Javascripts, AJAX and image requests in order to completely render the main page of PPC Media. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 7 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

ppcmedia.co.uk accessibility score

87

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

ppcmedia.co.uk best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

ppcmedia.co.uk SEO score

90

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Ppcmedia.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Ppcmedia.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of PPC Media. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: