Tools & Wizards About Us
purplefruit.co.uk screenshot

Report Summary

  • 18

    Performance

    Renders faster than
    34% of other websites

  • 78

    Accessibility

    Visual factors better than
    that of 46% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 84

    SEO

    Google-friendlier than
    53% of websites

purplefruit.co.uk

Expert Search & Digital Marketing Agency • PurpleFruit Marketing

Page Load Speed

4.7 sec in total

First Response

249 ms

Resources Loaded

3.7 sec

Page Rendered

733 ms

purplefruit.co.uk screenshot

About Website

Welcome to purplefruit.co.uk homepage info - get ready to check Purple Fruit best content for United States right away, or after learning these important things about purplefruit.co.uk

PurpleFruit Marketing is a full services digital agency, Our team of experienced geeky experts offer the latest in Search, Social and Digital marketing 

Visit purplefruit.co.uk

Key Findings

We analyzed Purplefruit.co.uk page load time and found that the first response time was 249 ms and then it took 4.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

purplefruit.co.uk performance score

18

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.8 s

4/100

10%

LCP (Largest Contentful Paint)

Value8.3 s

2/100

25%

SI (Speed Index)

Value10.0 s

9/100

10%

TBT (Total Blocking Time)

Value3,220 ms

2/100

30%

CLS (Cumulative Layout Shift)

Value0.055

98/100

15%

TTI (Time to Interactive)

Value13.8 s

10/100

10%

Network Requests Diagram

purplefruit.co.uk

249 ms

www.purplefruit.co.uk

235 ms

www.purplefruit.co.uk

557 ms

wp-emoji-release.min.js

195 ms

circularCountdown.css

73 ms

Our browser made a total of 210 requests to load all elements on the main page. We found that 10% of them (22 requests) were addressed to the original Purplefruit.co.uk, 76% (159 requests) were made to 3wrmzx123dqhxeuro1nn0vge-wpengine.netdna-ssl.com and 4% (8 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (934 ms) relates to the external source 3wrmzx123dqhxeuro1nn0vge-wpengine.netdna-ssl.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.7 MB (48%)

Content Size

3.4 MB

After Optimization

1.8 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Purplefruit.co.uk main page is 3.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Javascripts take 1.4 MB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 315.2 kB

  • Original 368.7 kB
  • After minification 360.4 kB
  • After compression 53.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 315.2 kB or 85% of the original size.

Image Optimization

-2%

Potential reduce by 20.2 kB

  • Original 1.2 MB
  • After minification 1.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Purple Fruit images are well optimized though.

JavaScript Optimization

-69%

Potential reduce by 944.7 kB

  • Original 1.4 MB
  • After minification 1.3 MB
  • After compression 422.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 944.7 kB or 69% of the original size.

CSS Optimization

-84%

Potential reduce by 374.4 kB

  • Original 444.0 kB
  • After minification 379.8 kB
  • After compression 69.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Purplefruit.co.uk needs all CSS files to be minified and compressed as it can save up to 374.4 kB or 84% of the original size.

Requests Breakdown

Number of requests can be reduced by 113 (58%)

Requests Now

196

After Optimization

83

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 196 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Purple Fruit. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 63 to 1 for JavaScripts and from 43 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

purplefruit.co.uk

purplefruit.co.uk

249 ms

www.purplefruit.co.uk

www.purplefruit.co.uk

235 ms

www.purplefruit.co.uk

www.purplefruit.co.uk

557 ms

wp-emoji-release.min.js

wp-emoji-release.min.js

195 ms

circularCountdown.css

circularCountdown.css

73 ms

tooltipck.css

tooltipck.css

62 ms

bne-testimonials.css

bne-testimonials.css

67 ms

styles.css

styles.css

67 ms

settings.css

settings.css

67 ms

css

css

128 ms

style.css

style.css

64 ms

style.css

style.css

58 ms

style.css

style.css

70 ms

prettyPhoto.css

prettyPhoto.css

65 ms

owl.carousel.css

owl.carousel.css

76 ms

owl.theme.css

owl.theme.css

65 ms

jplayer.blue.monday.css

jplayer.blue.monday.css

67 ms

jquery.ui.all.css

jquery.ui.all.css

65 ms

responsive.css

responsive.css

80 ms

images.css

images.css

79 ms

style-colors.php

style-colors.php

236 ms

style.php

style.php

78 ms

css

css

136 ms

woocommerce.css

woocommerce.css

83 ms

jquery.js

jquery.js

84 ms

jquery-migrate.min.js

jquery-migrate.min.js

80 ms

jquery.cycle.all.min.js

jquery.cycle.all.min.js

90 ms

rotating_tweet.js

rotating_tweet.js

88 ms

circularCountdown.js

circularCountdown.js

89 ms

tooltipck.js

tooltipck.js

89 ms

jquery.themepunch.tools.min.js

jquery.themepunch.tools.min.js

97 ms

jquery.themepunch.revolution.min.js

jquery.themepunch.revolution.min.js

95 ms

us.script-min.js

us.script-min.js

96 ms

custom.css

custom.css

89 ms

css

css

154 ms

core.min.js

core.min.js

76 ms

widget.min.js

widget.min.js

77 ms

mouse.min.js

mouse.min.js

76 ms

accordion.min.js

accordion.min.js

77 ms

position.min.js

position.min.js

86 ms

menu.min.js

menu.min.js

87 ms

autocomplete.min.js

autocomplete.min.js

84 ms

slider.min.js

slider.min.js

91 ms

tabs.min.js

tabs.min.js

91 ms

sortable.min.js

sortable.min.js

72 ms

draggable.min.js

draggable.min.js

74 ms

droppable.min.js

droppable.min.js

71 ms

selectable.min.js

selectable.min.js

71 ms

datepicker.min.js

datepicker.min.js

72 ms

resizable.min.js

resizable.min.js

70 ms

button.min.js

button.min.js

69 ms

dialog.min.js

dialog.min.js

59 ms

jquery.ui.base.css

jquery.ui.base.css

62 ms

jquery.ui.theme.css

jquery.ui.theme.css

62 ms

style.css

style.css

63 ms

jquery.form.min.js

jquery.form.min.js

59 ms

jquery.color.min.js

jquery.color.min.js

59 ms

masonry.min.js

masonry.min.js

59 ms

jquery.masonry.min.js

jquery.masonry.min.js

56 ms

progressbar.min.js

progressbar.min.js

64 ms

tooltip.min.js

tooltip.min.js

60 ms

effect.min.js

effect.min.js

60 ms

effect-blind.min.js

effect-blind.min.js

59 ms

effect-bounce.min.js

effect-bounce.min.js

54 ms

effect-clip.min.js

effect-clip.min.js

63 ms

effect-drop.min.js

effect-drop.min.js

64 ms

effect-explode.min.js

effect-explode.min.js

65 ms

effect-fade.min.js

effect-fade.min.js

62 ms

effect-fold.min.js

effect-fold.min.js

67 ms

effect-highlight.min.js

effect-highlight.min.js

62 ms

effect-pulsate.min.js

effect-pulsate.min.js

63 ms

effect-size.min.js

effect-size.min.js

69 ms

effect-scale.min.js

effect-scale.min.js

69 ms

effect-shake.min.js

effect-shake.min.js

70 ms

effect-slide.min.js

effect-slide.min.js

74 ms

effect-transfer.min.js

effect-transfer.min.js

59 ms

scripts.js

scripts.js

84 ms

owl.carousel.min.js

owl.carousel.min.js

81 ms

jquery.jplayer.min.js

jquery.jplayer.min.js

86 ms

jquery.plugins.js

jquery.plugins.js

89 ms

mfn.menu.js

mfn.menu.js

79 ms

scripts.js

scripts.js

85 ms

wp-embed.min.js

wp-embed.min.js

83 ms

flexslider.min-v2.2.2.js

flexslider.min-v2.2.2.js

83 ms

jquery.ui.core.css

jquery.ui.core.css

78 ms

jquery.ui.accordion.css

jquery.ui.accordion.css

79 ms

jquery.ui.tabs.css

jquery.ui.tabs.css

89 ms

base.css

base.css

80 ms

animate.min.css

animate.min.css

81 ms

animations.css

animations.css

85 ms

buttons.css

buttons.css

80 ms

fonts.css

fonts.css

84 ms

isotope.css

isotope.css

82 ms

grid.css

grid.css

83 ms

layout.css

layout.css

79 ms

shortcodes.css

shortcodes.css

83 ms

variables.css

variables.css

81 ms

mfn-icons.css

mfn-icons.css

15 ms

widgets.js

widgets.js

267 ms

analytics.js

analytics.js

98 ms

header_overlay.png

header_overlay.png

23 ms

5ma3TGlG_normal.png

5ma3TGlG_normal.png

272 ms

logo-white1.png

logo-white1.png

65 ms

transparent.png

transparent.png

61 ms

sldier1-bg.png

sldier1-bg.png

64 ms

dan2.png

dan2.png

71 ms

steve.png

steve.png

70 ms

ben.png

ben.png

61 ms

team-chloe.png

team-chloe.png

67 ms

mark.png

mark.png

68 ms

andy.png

andy.png

70 ms

pat.png

pat.png

68 ms

iza.png

iza.png

73 ms

team-nicole.png

team-nicole.png

75 ms

sldier2-8.png

sldier2-8.png

74 ms

slider2-5.png

slider2-5.png

73 ms

slider2-6.png

slider2-6.png

74 ms

sldier2-7.png

sldier2-7.png

73 ms

slider2-8.png

slider2-8.png

158 ms

sldier2-9.png

sldier2-9.png

157 ms

slider-2-1.png

slider-2-1.png

157 ms

slider2-3.png

slider2-3.png

155 ms

slider2-4.png

slider2-4.png

158 ms

slider2-2.png

slider2-2.png

156 ms

slider3-bg.png

slider3-bg.png

161 ms

sldier3-1.png

sldier3-1.png

163 ms

slider3-2.png

slider3-2.png

162 ms

slider3-3.png

slider3-3.png

166 ms

sldier3-4.png

sldier3-4.png

166 ms

slider4-1.png

slider4-1.png

167 ms

slider4-1b.png

slider4-1b.png

217 ms

slider4-2.png

slider4-2.png

218 ms

slider4-2b.png

slider4-2b.png

217 ms

slider4-3.png

slider4-3.png

218 ms

slider4-3b.png

slider4-3b.png

216 ms

dummy.png

dummy.png

215 ms

nicholas-testimonial-150x150.png

nicholas-testimonial-150x150.png

218 ms

ISUraQdBYMI3VoDzBxXqNvesZW2xOQ-xsNqO47m55DA.ttf

ISUraQdBYMI3VoDzBxXqNvesZW2xOQ-xsNqO47m55DA.ttf

157 ms

2Q-AW1e_taO6pHwMXcXW5w.ttf

2Q-AW1e_taO6pHwMXcXW5w.ttf

213 ms

_aijTyevf54tkVDLy-dlnKCWcynf_cDxXwCLxiixG1c.ttf

_aijTyevf54tkVDLy-dlnKCWcynf_cDxXwCLxiixG1c.ttf

214 ms

0ihfXUL2emPh0ROJezvraKCWcynf_cDxXwCLxiixG1c.ttf

0ihfXUL2emPh0ROJezvraKCWcynf_cDxXwCLxiixG1c.ttf

215 ms

ultimate-social.woff

ultimate-social.woff

211 ms

mfn-icons.woff

mfn-icons.woff

166 ms

may-testimonial-150x150.png

may-testimonial-150x150.png

166 ms

rowan-testimonial-150x150.png

rowan-testimonial-150x150.png

347 ms

lyin-testimonial-150x150.png

lyin-testimonial-150x150.png

161 ms

ravi-150x150.png

ravi-150x150.png

164 ms

logo_for_web-150x150.png

logo_for_web-150x150.png

163 ms

genuine-solutions-testimonial-150x150.png

genuine-solutions-testimonial-150x150.png

162 ms

van-compare-testimonial-150x150.png

van-compare-testimonial-150x150.png

163 ms

Shu-Richmond-150x150.png

Shu-Richmond-150x150.png

934 ms

google-analytics2-e1449853808796.png

google-analytics2-e1449853808796.png

160 ms

clicktake-2.png

clicktake-2.png

279 ms

salesforce2-e1449853732822.png

salesforce2-e1449853732822.png

159 ms

zoho2.png

zoho2.png

277 ms

sugar2-e1449853762790.png

sugar2-e1449853762790.png

160 ms

highrise2-e1449853833380.png

highrise2-e1449853833380.png

159 ms

collect

collect

76 ms

collect

collect

157 ms

reply.png

reply.png

97 ms

retweet.png

retweet.png

97 ms

favorite.png

favorite.png

98 ms

google-adwords-banner-80x60.png

google-adwords-banner-80x60.png

98 ms

3-SEO-Links-Hacks-80x60.jpg

3-SEO-Links-Hacks-80x60.jpg

100 ms

review-stars.png

review-stars.png

98 ms

ima.png

ima.png

99 ms

ico.png

ico.png

97 ms

isbe.png

isbe.png

97 ms

ismm.png

ismm.png

93 ms

wired-sussex.png

wired-sussex.png

94 ms

highlight.png

highlight.png

93 ms

team-bg.jpg

team-bg.jpg

82 ms

paper-bgd.jpg

paper-bgd.jpg

23 ms

float.ls

float.ls

782 ms

revolution.extension.slideanims.min.js

revolution.extension.slideanims.min.js

199 ms

revolution.extension.layeranimation.min.js

revolution.extension.layeranimation.min.js

185 ms

revolution.extension.navigation.min.js

revolution.extension.navigation.min.js

189 ms

revolution.extension.parallax.min.js

revolution.extension.parallax.min.js

270 ms

flexslider-nav.png

flexslider-nav.png

19 ms

slider-arrows.png

slider-arrows.png

20 ms

DXI1ORHCpsQm3Vp6mXoaTYnF5uFdDttMLvmWuJdhhgs.ttf

DXI1ORHCpsQm3Vp6mXoaTYnF5uFdDttMLvmWuJdhhgs.ttf

6 ms

cJZKeOuBrn4kERxqtaUH3aCWcynf_cDxXwCLxiixG1c.ttf

cJZKeOuBrn4kERxqtaUH3aCWcynf_cDxXwCLxiixG1c.ttf

6 ms

k3k702ZOKiLJc3WVjuplzInF5uFdDttMLvmWuJdhhgs.ttf

k3k702ZOKiLJc3WVjuplzInF5uFdDttMLvmWuJdhhgs.ttf

30 ms

EInbV5DfGHOiMmvb1Xr-honF5uFdDttMLvmWuJdhhgs.ttf

EInbV5DfGHOiMmvb1Xr-honF5uFdDttMLvmWuJdhhgs.ttf

31 ms

collect

collect

122 ms

floatsupportbtn.css

floatsupportbtn.css

499 ms

track.js

track.js

182 ms

revicons.woff

revicons.woff

13 ms

transparent.png

transparent.png

240 ms

doormatic.jpg

doormatic.jpg

263 ms

4ourfone.jpg

4ourfone.jpg

262 ms

genuine-solutions.jpg

genuine-solutions.jpg

263 ms

spacer.gif

spacer.gif

439 ms

drawchat.ls

drawchat.ls

537 ms

o2.jpg

o2.jpg

190 ms

peninsula.jpg

peninsula.jpg

164 ms

van-compare.jpg

van-compare.jpg

163 ms

anjoy.jpg

anjoy.jpg

163 ms

float-sprite.png

float-sprite.png

560 ms

jiucy-cigs.jpg

jiucy-cigs.jpg

171 ms

lilian.jpg

lilian.jpg

170 ms

paleo-recipe.jpg

paleo-recipe.jpg

171 ms

mulgas.jpg

mulgas.jpg

157 ms

desktop.png

desktop.png

138 ms

wmsliteapi.js

wmsliteapi.js

15 ms

floatchat.css

floatchat.css

78 ms

floatchat.js

floatchat.js

36 ms

resource.js

resource.js

39 ms

stylesheet.ls

stylesheet.ls

157 ms

chatwindowtouch.css

chatwindowtouch.css

134 ms

Accessibility Review

purplefruit.co.uk accessibility score

78

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-hidden="true"] elements contain focusable descendents

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

purplefruit.co.uk best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

purplefruit.co.uk SEO score

84

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Purplefruit.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Purplefruit.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

purplefruit.co.uk

Open Graph data is detected on the main page of Purple Fruit. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: