Report Summary

  • 62

    Performance

    Renders faster than
    77% of other websites

  • 98

    Accessibility

    Visual factors better than
    that of 94% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 99

    SEO

    Google-friendlier than
    93% of websites

rowellauctions.com

Rowell Auctions - Converting Assets To Cash Since 1936!

Page Load Speed

1.4 sec in total

First Response

387 ms

Resources Loaded

822 ms

Page Rendered

238 ms

rowellauctions.com screenshot

About Website

Visit rowellauctions.com now to see the best up-to-date Rowell Auctions content for United States and also check out these interesting facts you probably never knew about rowellauctions.com

Specializing in real estate auctions, estate auctions, farm equipment, farm auctions and land auctions - Rowell Auctions, Inc. is a well established and reputable auction firm based in Georgia since 1...

Visit rowellauctions.com

Key Findings

We analyzed Rowellauctions.com page load time and found that the first response time was 387 ms and then it took 1.1 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 20% of websites can load faster.

Performance Metrics

rowellauctions.com performance score

62

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.5 s

68/100

10%

LCP (Largest Contentful Paint)

Value5.1 s

24/100

25%

SI (Speed Index)

Value5.3 s

58/100

10%

TBT (Total Blocking Time)

Value270 ms

82/100

30%

CLS (Cumulative Layout Shift)

Value0.042

99/100

15%

TTI (Time to Interactive)

Value8.8 s

36/100

10%

Network Requests Diagram

rowellauctions.com

387 ms

css

24 ms

css

37 ms

flexslider.css

9 ms

main.css

99 ms

Our browser made a total of 78 requests to load all elements on the main page. We found that 32% of them (25 requests) were addressed to the original Rowellauctions.com, 36% (28 requests) were made to Marknetalliance.com and 18% (14 requests) were made to Streamlineworkspace.com. The less responsive or slowest element that took the longest time to load (387 ms) belongs to the original domain Rowellauctions.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 938.7 kB (53%)

Content Size

1.8 MB

After Optimization

816.6 kB

In fact, the total size of Rowellauctions.com main page is 1.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. CSS take 615.9 kB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 30.4 kB

  • Original 36.8 kB
  • After minification 34.3 kB
  • After compression 6.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 30.4 kB or 83% of the original size.

Image Optimization

-1%

Potential reduce by 8.3 kB

  • Original 577.1 kB
  • After minification 568.8 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Rowell Auctions images are well optimized though.

JavaScript Optimization

-71%

Potential reduce by 372.9 kB

  • Original 525.5 kB
  • After minification 446.0 kB
  • After compression 152.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 372.9 kB or 71% of the original size.

CSS Optimization

-86%

Potential reduce by 527.0 kB

  • Original 615.9 kB
  • After minification 547.9 kB
  • After compression 88.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Rowellauctions.com needs all CSS files to be minified and compressed as it can save up to 527.0 kB or 86% of the original size.

Requests Breakdown

Number of requests can be reduced by 41 (53%)

Requests Now

77

After Optimization

36

The browser has sent 77 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Rowell Auctions. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 28 to 1 for JavaScripts and from 10 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

rowellauctions.com accessibility score

98

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

rowellauctions.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

rowellauctions.com SEO score

99

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Rowellauctions.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Rowellauctions.com main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph description is not detected on the main page of Rowell Auctions. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: