Report Summary

  • 100

    Performance

    Renders faster than
    97% of other websites

  • 90

    Accessibility

    Visual factors better than
    that of 75% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    81% of websites

  • 67

    SEO

    Google-friendlier than
    25% of websites

Page Load Speed

1.1 sec in total

First Response

107 ms

Resources Loaded

759 ms

Page Rendered

242 ms

sales-initiative.com screenshot

About Website

Click here to check amazing Sales Initiative content for India. Otherwise, check out these important facts you probably never knew about sales-initiative.com

Sales Initiative targets the individuals who have chosen sales as their profession, whether out on the road, managing teams, or directing at board level, Sales Initiative addresses this essential corp...

Visit sales-initiative.com

Key Findings

We analyzed Sales-initiative.com page load time and found that the first response time was 107 ms and then it took 1 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 20% of websites can load faster.

Performance Metrics

sales-initiative.com performance score

100

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value0.7 s

100/100

10%

LCP (Largest Contentful Paint)

Value1.7 s

99/100

25%

SI (Speed Index)

Value0.7 s

100/100

10%

TBT (Total Blocking Time)

Value10 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value1.4 s

100/100

10%

Network Requests Diagram

sales-initiative.com

107 ms

www.sales-initiative.com

150 ms

require-jquery.js

77 ms

theme-classic.css

100 ms

screen.css

5 ms

Our browser made a total of 46 requests to load all elements on the main page. We found that 41% of them (19 requests) were addressed to the original Sales-initiative.com, 20% (9 requests) were made to D2az0yupc2akbm.cloudfront.net and 9% (4 requests) were made to Securepubads.g.doubleclick.net. The less responsive or slowest element that took the longest time to load (150 ms) belongs to the original domain Sales-initiative.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 251.5 kB (43%)

Content Size

587.7 kB

After Optimization

336.2 kB

In fact, the total size of Sales-initiative.com main page is 587.7 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Images take 285.8 kB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 52.3 kB

  • Original 62.4 kB
  • After minification 56.2 kB
  • After compression 10.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 52.3 kB or 84% of the original size.

Image Optimization

-16%

Potential reduce by 46.0 kB

  • Original 285.8 kB
  • After minification 239.7 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Sales Initiative needs image optimization as it can save up to 46.0 kB or 16% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-59%

Potential reduce by 102.0 kB

  • Original 174.1 kB
  • After minification 174.1 kB
  • After compression 72.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 102.0 kB or 59% of the original size.

CSS Optimization

-78%

Potential reduce by 51.1 kB

  • Original 65.3 kB
  • After minification 65.3 kB
  • After compression 14.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Sales-initiative.com needs all CSS files to be minified and compressed as it can save up to 51.1 kB or 78% of the original size.

Requests Breakdown

Number of requests can be reduced by 15 (35%)

Requests Now

43

After Optimization

28

The browser has sent 43 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Sales Initiative. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 16 to 1 for JavaScripts and as a result speed up the page load time.

Accessibility Review

sales-initiative.com accessibility score

90

Accessibility Issues

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best Practices

sales-initiative.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

SEO Factors

sales-initiative.com SEO score

67

Search Engine Optimization Advices

Language and Encoding

  • Language Detected

    N/A

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Sales-initiative.com can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else), while the claimed language is English. Our system also found out that Sales-initiative.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Sales Initiative. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: