Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

auth.theiconic.com.au

Clothes & Shoes | Sports, Beauty & More Online | THE ICONIC

Page Load Speed

213 ms in total

First Response

34 ms

Resources Loaded

103 ms

Page Rendered

76 ms

auth.theiconic.com.au screenshot

About Website

Welcome to auth.theiconic.com.au homepage info - get ready to check Auth The ICONIC best content for Australia right away, or after learning these important things about auth.theiconic.com.au

Australia's go-to online fashion & lifestyle retailer. Shop trending selections of clothing, sportswear, accessories, beauty products and more. Free delivery & returns available.

Visit auth.theiconic.com.au

Key Findings

We analyzed Auth.theiconic.com.au page load time and found that the first response time was 34 ms and then it took 179 ms to load all DOM resources and completely render a web page. This is an excellent result, as only a small number of websites can load faster. This domain responded with an error, which can significantly jeopardize Auth.theiconic.com.au rating and web reputation

Performance Metrics

auth.theiconic.com.au performance score

0

Network Requests Diagram

auth.theiconic.com.au

34 ms

v1

30 ms

v84a3a4012de94ce1a686ba8c167c359c1696973893317

65 ms

Our browser made a total of 3 requests to load all elements on the main page. We found that 67% of them (2 requests) were addressed to the original Auth.theiconic.com.au, 33% (1 request) were made to Static.cloudflareinsights.com. The less responsive or slowest element that took the longest time to load (65 ms) relates to the external source Static.cloudflareinsights.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 42.6 kB (0%)

Content Size

9.9 MB

After Optimization

9.9 MB

In fact, the total size of Auth.theiconic.com.au main page is 9.9 MB. This result falls within a vast category (top 1 000 000) of heavyweight, probably not optimized, and thus slow loading web pages. Only 5% of websites need less resources to load. Images take 9.8 MB which makes up the majority of the site volume.

HTML Optimization

-58%

Potential reduce by 8.7 kB

  • Original 14.9 kB
  • After minification 14.9 kB
  • After compression 6.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 8.7 kB or 58% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 9.8 MB
  • After minification 9.8 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Auth The ICONIC images are well optimized though.

JavaScript Optimization

-26%

Potential reduce by 25.4 kB

  • Original 98.2 kB
  • After minification 98.2 kB
  • After compression 72.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 25.4 kB or 26% of the original size.

CSS Optimization

-23%

Potential reduce by 8.6 kB

  • Original 36.8 kB
  • After minification 36.8 kB
  • After compression 28.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Auth.theiconic.com.au needs all CSS files to be minified and compressed as it can save up to 8.6 kB or 23% of the original size.

Requests Breakdown

We found no issues to fix!

Requests Now

2

After Optimization

2

The browser has sent 2 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Auth The ICONIC. According to our analytics all requests are already optimized.

SEO Factors

auth.theiconic.com.au SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Auth.theiconic.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Auth.theiconic.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Auth The ICONIC. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: