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themorningsocial.com: The Morning Social | Business + Innovation

a curation of business strategy and innovation best practices and trends.

Page load speed analysis

  • 89/100

    Good result
  • 5

    Successful tests
  • 3

    Failed tests
  • First response

    104 ms

  • Resources loaded

    217 ms

  • Page rendered

    86 ms

  • Total page load time

    407 ms

Click here to check amazing The Morning Social content. Otherwise, check out these important facts you probably never knew about themorningsocial.com

We analyzed Themorningsocial.com page load time and found that the first response time was 104 ms and then it took 303 ms to load all DOM resources and completely render a web page. This is an excellent result, as only a small number of websites can load faster.

Page optimization

  • HTML 6.3 kB
    Images 0 B
    Javascripts 154.9 kB
    CSS 28.0 kB

    In fact, the total size of Themorningsocial.com main page is 189.3 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 15% of websites need less resources to load. Javascripts take 154.9 kB which makes up the majority of the site volume.

    • Original 6.3 kB
    • After minification 6.2 kB
    • After compression 2.3 kB

    HTML optimization

    HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 4.0 kB or 63% of the original size.

    • Original 154.9 kB
    • After minification 129.5 kB
    • After compression 42.4 kB

    JavaScript optimization

    It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 112.6 kB or 73% of the original size.

    • Original 28.0 kB
    • After minification 27.6 kB
    • After compression 7.6 kB

    CSS optimization

    CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Themorningsocial.com needs all CSS files to be minified and compressed as it can save up to 20.4 kB or 73% of the original size.

Network requests diagram

  • themorningsocial.com
  • buttons.min.css
  • css
  • wpcom.css
  • 6nvU963vW96zvuZHXyGvkNfLa8try2vLa8try2vLa8try2vLaPbzi90vRj6IfRT+KfhS9KHpR9KLoRdGLohdFL4peFL0oelH0ouhF0YuiF0Uvil4UvSh6UfSi6EXRi6IXRS+KXhS9KHpR9KHoQ9GHog9FH4o+FD0oelD0oOToN3TgiAFDRg4b9C8VmLmgAAAAAVWwJZkAAA==

Our browser made a total of 7 requests to load all elements on the main page. We found that 14% of them (1 request) were addressed to the original Themorningsocial.com, 29% (2 requests) were made to S1.wp.com and 14% (1 request) were made to S2.wp.com. The less responsive or slowest element that took the longest time to load (104 ms) belongs to the original domain Themorningsocial.com.

Additional info on themorningsocial.com

Requests

The browser has sent 5 CSS, Javascripts, AJAX and image requests in order to completely render the main page of The Morning Social. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 4 to 1 for CSS and as a result speed up the page load time.

1

Javascripts

4

CSS

5

All

Possible request optimization

1

Javascripts

1

CSS

3

Optimized

2

All

Good result

IP address

Themorningsocial.com uses IP address which is currently shared with 4 other domains. The more sites share the same IP address, the higher the host server’s workload is. It is strongly recommended that the host server should be changed or the hosting provider should be requested to give a different (separate) IP address for this domain.

Poor result

IP Trace

themorningsocial.com

uproxx.com

net.hr

smittenkitchen.com

wattsupwiththat.com

192.0.78.24

192.0.78.25

DNS records

Type Host Target/ip TTL Other
A

themorningsocial.com

192.0.78.25 300
A

themorningsocial.com

192.0.78.24 300
NS

themorningsocial.com

ns2.wordpress.com 86400
NS

themorningsocial.com

ns1.wordpress.com 86400
NS

themorningsocial.com

ns3.wordpress.com 86400

Language and encoding

Good result

Language

EN en language flag

Detected

EN en language flag

Claimed

Encoding

UTF-8

Claimed

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Themorningsocial.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Themorningsocial.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

HTTPS certificate

SSL Certificate

Themorningsocial.com has no SSL certificate. Web browsing can be safer with HTTPS connection, so we suggest that it should be obtained for this site.

Poor result

Visitor World Map

The server of Themorningsocial.com is located in United States, but, unfortunately, we cannot identify the countries where the visitors come from and thus it’s impossible to define if the distance can potentially affect the page load time.

Good result

Poor result

Social Sharing Optimization

Open Graph description is not detected on the main page of The Morning Social. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks:

themorningsocial.com

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