Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

universum.se

Universum | Världsledaren inom Employer Branding

Page Load Speed

2.3 sec in total

First Response

180 ms

Resources Loaded

1.8 sec

Page Rendered

386 ms

universum.se screenshot

About Website

Click here to check amazing Universum content. Otherwise, check out these important facts you probably never knew about universum.se

Universum har över 30 års erfarenhet inom Employer Branding och genomför varje år en av världens mest omfattande karriärundersökningar.

Visit universum.se

Key Findings

We analyzed Universum.se page load time and found that the first response time was 180 ms and then it took 2.2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

universum.se performance score

0

Network Requests Diagram

www.universumglobal.com

180 ms

universumglobal.com

198 ms

css

44 ms

style.css

22 ms

flipclock.css

30 ms

Our browser made a total of 79 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Universum.se, 5% (4 requests) were made to Facebook.com and 4% (3 requests) were made to S7.addthis.com. The less responsive or slowest element that took the longest time to load (940 ms) relates to the external source Assessment.worldclassemployerbranding.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.2 MB (52%)

Content Size

2.2 MB

After Optimization

1.1 MB

In fact, the total size of Universum.se main page is 2.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Javascripts take 1.2 MB which makes up the majority of the site volume.

HTML Optimization

-76%

Potential reduce by 126.1 kB

  • Original 166.4 kB
  • After minification 166.4 kB
  • After compression 40.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 126.1 kB or 76% of the original size.

Image Optimization

-2%

Potential reduce by 9.7 kB

  • Original 608.6 kB
  • After minification 598.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Universum images are well optimized though.

JavaScript Optimization

-68%

Potential reduce by 829.8 kB

  • Original 1.2 MB
  • After minification 1.2 MB
  • After compression 386.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 829.8 kB or 68% of the original size.

CSS Optimization

-80%

Potential reduce by 204.5 kB

  • Original 256.1 kB
  • After minification 251.7 kB
  • After compression 51.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Universum.se needs all CSS files to be minified and compressed as it can save up to 204.5 kB or 80% of the original size.

Requests Breakdown

Number of requests can be reduced by 58 (81%)

Requests Now

72

After Optimization

14

The browser has sent 72 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Universum. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 37 to 1 for JavaScripts and from 17 to 1 for CSS and as a result speed up the page load time.

SEO Factors

universum.se SEO score

0

Language and Encoding

  • Language Detected

    SV

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Universum.se can be misinterpreted by Google and other search engines. Our service has detected that Swedish is used on the page, and it does not match the claimed English language. Our system also found out that Universum.se main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Universum. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: