Tools & Wizards About Us
vipshop.com screenshot

Report Summary

  • 4

    Performance

    Renders faster than
    20% of other websites

  • 77

    Accessibility

    Visual factors better than
    that of 45% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    81% of websites

  • 69

    SEO

    Google-friendlier than
    28% of websites

vipshop.com

唯品会（vip.com）-5.1欢乐购

Page Load Speed

13.8 sec in total

First Response

654 ms

Resources Loaded

12.3 sec

Page Rendered

911 ms

vipshop.com screenshot

About Website

Visit vipshop.com now to see the best up-to-date Vip Shop content for China and also check out these interesting facts you probably never knew about vipshop.com

Visit vipshop.com

Key Findings

We analyzed Vipshop.com page load time and found that the first response time was 654 ms and then it took 13.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

vipshop.com performance score

4

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value7.9 s

0/100

10%

LCP (Largest Contentful Paint)

Value21.5 s

0/100

25%

SI (Speed Index)

Value19.9 s

0/100

10%

TBT (Total Blocking Time)

Value5,060 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.421

23/100

15%

TTI (Time to Interactive)

Value22.3 s

1/100

10%

Network Requests Diagram

vipshop.com

654 ms

vipshop.com

853 ms

www.vip.com

2476 ms

es6-shim.min.js

1765 ms

es6-sham.min.js

1750 ms

Our browser made a total of 92 requests to load all elements on the main page. We found that 2% of them (2 requests) were addressed to the original Vipshop.com, 34% (31 requests) were made to H2.appsimg.com and 13% (12 requests) were made to Mar.vip.com. The less responsive or slowest element that took the longest time to load (2.7 sec) relates to the external source Mapi.vip.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 476.5 kB (21%)

Content Size

2.2 MB

After Optimization

1.7 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Vipshop.com main page is 2.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 1.2 MB which makes up the majority of the site volume.

HTML Optimization

-79%

Potential reduce by 430.9 kB

  • Original 542.7 kB
  • After minification 532.8 kB
  • After compression 111.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 430.9 kB or 79% of the original size.

Image Optimization

-1%

Potential reduce by 14.2 kB

  • Original 1.2 MB
  • After minification 1.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Vip Shop images are well optimized though.

JavaScript Optimization

-6%

Potential reduce by 27.0 kB

  • Original 416.5 kB
  • After minification 416.5 kB
  • After compression 389.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-17%

Potential reduce by 4.4 kB

  • Original 25.7 kB
  • After minification 25.7 kB
  • After compression 21.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Vipshop.com needs all CSS files to be minified and compressed as it can save up to 4.4 kB or 17% of the original size.

Requests Breakdown

Number of requests can be reduced by 24 (27%)

Requests Now

89

After Optimization

65

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 89 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Vip Shop. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 22 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

vipshop.com

vipshop.com

654 ms

vipshop.com

vipshop.com

853 ms

www.vip.com

www.vip.com

2476 ms

es6-shim.min.js

es6-shim.min.js

1765 ms

es6-sham.min.js

es6-sham.min.js

1750 ms

vui.css

vui.css

1725 ms

jquery-1.10.2.js

jquery-1.10.2.js

1728 ms

core3.1.0.js

core3.1.0.js

1988 ms

common.vip.com

common.vip.com

1565 ms

mst-803df76906.css

mst-803df76906.css

1541 ms

lib-d1931ce478.js

lib-d1931ce478.js

2055 ms

all-1f24b53bf0.js

all-1f24b53bf0.js

1824 ms

common.vip.com

common.vip.com

958 ms

v1

v1

2670 ms

headcom_v2-hash-6a227d9a.css

headcom_v2-hash-6a227d9a.css

1683 ms

blank.png

blank.png

1760 ms

sprites-hash-06206acd.png

sprites-hash-06206acd.png

248 ms

footcom-hash-3593c330.css

footcom-hash-3593c330.css

256 ms

1466134037230.jpg

1466134037230.jpg

1614 ms

police_icon.png

police_icon.png

1698 ms

202210211645205194200.png

202210211645205194200.png

1749 ms

footer_com-hash-453e10c3.js

footer_com-hash-453e10c3.js

425 ms

mars.js

mars.js

1469 ms

mars_wap.js

mars_wap.js

258 ms

getSearecoBrandPC

getSearecoBrandPC

1648 ms

getSearecoBrandGoodsPC

getSearecoBrandGoodsPC

1826 ms

2deeefcb41081ab1dd2a40acffc0d285.png

2deeefcb41081ab1dd2a40acffc0d285.png

1440 ms

d2b27d5168.loading_l_brand.png

d2b27d5168.loading_l_brand.png

1896 ms

08210c5dce0e1a0c4ed88c1362b5f3c9.png

08210c5dce0e1a0c4ed88c1362b5f3c9.png

1652 ms

94137a12cbf139d0f4490e3aafcce2ac.jpg

94137a12cbf139d0f4490e3aafcce2ac.jpg

2420 ms

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4625ce959cd67f6b17e808ec8f203664.jpg

1873 ms

aba78a8b45cc0e983e15fb2a0b75a716.jpg

aba78a8b45cc0e983e15fb2a0b75a716.jpg

1873 ms

footer_common_20200705-hash-2a8e96cf.png

footer_common_20200705-hash-2a8e96cf.png

246 ms

footer-hash-3de6f1ae.png

footer-hash-3de6f1ae.png

259 ms

footer_no_good-hash-1fe63524.png

footer_no_good-hash-1fe63524.png

311 ms

vipFont.svg

vipFont.svg

1985 ms

index.php

index.php

2107 ms

getSearecoBrandPC

getSearecoBrandPC

1553 ms

2abc6d762367475f1a1397e8a78d9869.jpg

2abc6d762367475f1a1397e8a78d9869.jpg

1772 ms

w

w

2044 ms

data

data

608 ms

1714365138330_2000x450_90.jpg

1714365138330_2000x450_90.jpg

1110 ms

ias_55cd892c6df764adc6149d0fd321c3ba_240x240_90.png

ias_55cd892c6df764adc6149d0fd321c3ba_240x240_90.png

1176 ms

primary_140x60_90.png

primary_140x60_90.png

1105 ms

1714372796040_556x450_90.png

1714372796040_556x450_90.png

1110 ms

ias_2b955869704aa5ea8345195eb19e817e_240x240_90.png

ias_2b955869704aa5ea8345195eb19e817e_240x240_90.png

1107 ms

primary_140x60_90.png

primary_140x60_90.png

1327 ms

1714383822943_2000x450_90.jpg

1714383822943_2000x450_90.jpg

1552 ms

ias_7821876a2f48a4ff06929bd76567709e_240x240_90.png

ias_7821876a2f48a4ff06929bd76567709e_240x240_90.png

1347 ms

primary_140x60_90.png

primary_140x60_90.png

1334 ms

1714373042798_320x450_90.png

1714373042798_320x450_90.png

1393 ms

ias_8ecebe124dff92d8be7217245152cae4_240x240_90.png

ias_8ecebe124dff92d8be7217245152cae4_240x240_90.png

1550 ms

primary_140x60_90.png

primary_140x60_90.png

1555 ms

ias_947f7a72b566c007eb5adc6cd9080108_240x240_90.png

ias_947f7a72b566c007eb5adc6cd9080108_240x240_90.png

1635 ms

primary_140x60_90.png

primary_140x60_90.png

1636 ms

p

p

2023 ms

1d5de8d782daeaaefee90314bb5dd4a7.gif

1d5de8d782daeaaefee90314bb5dd4a7.gif

989 ms

blank.png

blank.png

261 ms

fc15a54bce755412b52761270a2f0f19.png

fc15a54bce755412b52761270a2f0f19.png

882 ms

ias_1713274522384307014.jpg

ias_1713274522384307014.jpg

879 ms

ias_1712628059992954586.jpg

ias_1712628059992954586.jpg

886 ms

ias_1705459198531316804.jpg

ias_1705459198531316804.jpg

902 ms

ias_1706872129507677409.jpg

ias_1706872129507677409.jpg

944 ms

ias_1712804950544352695.jpg

ias_1712804950544352695.jpg

1098 ms

ias_1713254840477803760.jpg

ias_1713254840477803760.jpg

1104 ms

ias_1705312180522972352.jpg

ias_1705312180522972352.jpg

1107 ms

ias_1712920534394771109.jpg

ias_1712920534394771109.jpg

1113 ms

c

c

638 ms

60164f83350b4f267dcc0dd36c03c039.png

60164f83350b4f267dcc0dd36c03c039.png

1022 ms

header_com_v2-hash-1d5ebb35.js

header_com_v2-hash-1d5ebb35.js

554 ms

v1

v1

220 ms

tab

tab

226 ms

menu

menu

435 ms

v1

v1

471 ms

perfect-scrollbar-0.4.8.with-mousewheel.min.js

perfect-scrollbar-0.4.8.with-mousewheel.min.js

246 ms

hotwordsByGos

hotwordsByGos

648 ms

v1

v1

672 ms

header_sign-hash-0459d02c.gif

header_sign-hash-0459d02c.gif

256 ms

1592278113502.png

1592278113502.png

248 ms

blank.png

blank.png

1521 ms

1587017895494.jpg

1587017895494.jpg

492 ms

router.do

router.do

469 ms

c

c

1029 ms

c

c

214 ms

c

c

997 ms

c

c

424 ms

c

c

622 ms

c

c

633 ms

c

c

628 ms

c

c

628 ms

c

c

824 ms

router.do

router.do

721 ms

Accessibility Review

vipshop.com accessibility score

77

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

vipshop.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

vipshop.com SEO score

69

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

robots.txt is not valid

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document doesn't use legible font sizes

Language and Encoding

  • Language Detected

    N/A

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Vipshop.com can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else) and no language is claimed in <html> or <meta> tags either. Our system also found out that Vipshop.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

vipshop.com

Open Graph description is not detected on the main page of Vip Shop. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: