9.5 sec in total
114 ms
6.3 sec
3.1 sec
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Visit yieldmetrics.comWe analyzed Yieldmetrics.com page load time and found that the first response time was 114 ms and then it took 9.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.
yieldmetrics.com performance score
name
value
score
weighting
Value4.0 s
24/100
10%
Value8.8 s
1/100
25%
Value6.1 s
44/100
10%
Value750 ms
40/100
30%
Value0.305
39/100
15%
Value15.0 s
8/100
10%
114 ms
62 ms
150 ms
134 ms
147 ms
Our browser made a total of 140 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Yieldmetrics.com, 4% (6 requests) were made to Go.sensortower.com and 4% (6 requests) were made to D.adroll.com. The less responsive or slowest element that took the longest time to load (1.7 sec) relates to the external source D.adroll.com.
Page size can be reduced by 301.5 kB (22%)
1.4 MB
1.1 MB
In fact, the total size of Yieldmetrics.com main page is 1.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 865.1 kB which makes up the majority of the site volume.
Potential reduce by 210.7 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 210.7 kB or 84% of the original size.
Potential reduce by 50.4 kB
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Yieldmetrics images are well optimized though.
Potential reduce by 18.9 kB
It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.
Potential reduce by 21.6 kB
CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Yieldmetrics.com needs all CSS files to be minified and compressed as it can save up to 21.6 kB or 39% of the original size.
Number of requests can be reduced by 72 (54%)
133
61
The browser has sent 133 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Yieldmetrics. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 34 to 1 for JavaScripts and from 16 to 1 for CSS and as a result speed up the page load time.
www.pathmatics.com
114 ms
jquery-1.11.2.js
62 ms
module_73497614209_Banner_Video_or_Background_Image_Module.min.css
150 ms
Slick.css
134 ms
module_33851704864_Facebook_Report_Slider_Module_-_V3_-_Aug_2020.min.css
147 ms
module_24194473617_Amazing_Logo_Module_-_Jan2020.min.css
320 ms
module_26492761962_Solutions_Slider_Module_V2_-_Jan2020.min.css
203 ms
v4.js
232 ms
video-render.min.js
288 ms
font-awesome.min.css
232 ms
tfa.js
223 ms
js
235 ms
layout.min.css
243 ms
Hs_Default_Custom_Style.min.css
286 ms
Setup-style.css
215 ms
Pathmatics_style.css
493 ms
font-awesome.min.css
251 ms
Slick.min.js
251 ms
forms2.min.js
239 ms
jquery.sidr.min.js
257 ms
matchHeight-min.js
252 ms
project.js
267 ms
project.js
269 ms
v2.js
468 ms
module_24205312839_Brand_Advertise_Module_-_Jan2020.min.js
517 ms
425392.js
466 ms
index.js
460 ms
Adomic-Aug2014-main.js
568 ms
gtm.js
222 ms
obtp.js
243 ms
insight.min.js
245 ms
css2
207 ms
css
204 ms
conversion_async.js
770 ms
landing
770 ms
unifiedPixel
785 ms
log
949 ms
PM%20Logo%20blue-01-1.png
618 ms
1475.gif
1162 ms
medal.svg
570 ms
img-1.jpg
602 ms
test2.png
601 ms
test3.png
570 ms
videoreport-1.png
715 ms
video%20report2.png
674 ms
slide-1-left-image.png
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slide-1-right-image.png
618 ms
OMG_Logo_White_v1-1.png
782 ms
Pathmatics_Mediacom_300x80_White_v1-1.png
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Reddit_Logo_White_v1-1.png
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Pathmatics_Twitter_White_Logo_v1-1.png
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Mask-Group.png
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Pathmatics_Comperemedia-logo_white_v1.png
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Target_Logo_White_v1-1.png
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Nestle_Logo_White_v1-1.png
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Pathmatics_Simple_Icon_v2%201.png
988 ms
Pathmatics_Home_Page_Pull_Quote_v1%203.png
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Pathmatics_Actionable_Icon_v2%201.png
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Pathmatics_Home_Page_Pull_Quote_Blue_v1%201.png
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Frame.png
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Pathmatics_Home_Page_Pull_Quote_Turqoise_v1%201.png
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top-arrow.png
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Weve_Captured_Column_v21.png
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Across_Digital_Channels_v15.png
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Our_Data_Powers_Image_v10.png
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down-arrow-img.png
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Including_Column_v1.png
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Who_Gave_Us_Column_v15-1.png
1393 ms
All_Made_Possible_Column_v1.png
1349 ms
Eye.png
1403 ms
Frame-1.png
1427 ms
Sites.png
1429 ms
Megaphone.png
1427 ms
Digital_Channel_Icons.png
1430 ms
6233907a93b557001e7c4eef
632 ms
roundtrip.js
785 ms
getForm
256 ms
fontawesome-webfont.woff
259 ms
fontawesome-webfont.woff
489 ms
Flags.png
963 ms
nielsen-logo.png
958 ms
kantar-logo.png
955 ms
Pathmatics_Bulb.png
890 ms
Globe.png
915 ms
Agency_Icon_v1.png
883 ms
Brand_Icon_v2.png
856 ms
Publisher_Icon_v2.png
838 ms
G2_Crowd_Lt_Blue_Logo_v1%201.png
716 ms
Stars.png
715 ms
G2-Crowd-Top-50-Best-Marketing-Software-Bagde-2019_v3%201.png
718 ms
g2_Crowd_Badge_v3%201.png
715 ms
forms2.css
337 ms
forms2-theme-simple.css
339 ms
css
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us-map-img.png
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Pathmatics_Overview_Agency_Icon_v1%201.png
528 ms
Pathmatics_Overview_Brand_Icon_v1%201.png
1002 ms
Pathmatics_Overview_Publishers_Icon_v1%201.png
982 ms
Explorer_Graphic.png
1003 ms
Connect_Graphic.png
981 ms
Custom_Graphic.png
493 ms
PM%20Logo%20blue-01-2.png
889 ms
G2_Crowd_Logo_v2%201.png
888 ms
pathmatics-header10%20%283%29.jpg
920 ms
small-pink-bg.png
890 ms
small-blue-bg.png
913 ms
small-till-bg.png
871 ms
right-arrow.png
655 ms
index.js
125 ms
LRZVPNVHWBAMTM3BBVO5B2
124 ms
XDFrame
247 ms
getForm
781 ms
fbevents.js
1245 ms
sendrolling.js
652 ms
IJHL33OI3RDZRJSDZZT2U3
921 ms
out
914 ms
out
1718 ms
out
1717 ms
json
534 ms
397 ms
1101 ms
uwt.js
1492 ms
425392.js
1217 ms
leadflows.js
1475 ms
425392.js
1475 ms
tap.php
1195 ms
Pug
1174 ms
447309262128365
752 ms
sync
490 ms
pixel
249 ms
rum
290 ms
in
55 ms
sd
91 ms
xuid
66 ms
bounce
101 ms
adsct
82 ms
adsct
109 ms
arrow-left-sign-to-navigate-white.png
214 ms
roundtrip.js
54 ms
arrow-right-sign-to-navigate-white.png
48 ms
yieldmetrics.com accessibility score
ARIA
These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
[aria-*] attributes do not match their roles
[aria-hidden="true"] elements contain focusable descendents
ARIA input fields do not have accessible names
Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.
ARIA IDs are not unique
Contrast
These are opportunities to improve the legibility of your content.
Impact
Issue
Background and foreground colors do not have a sufficient contrast ratio.
Names and labels
These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
Image elements do not have [alt] attributes
Links do not have a discernible name
yieldmetrics.com best practices score
Trust and Safety
Impact
Issue
Does not use HTTPS
Includes front-end JavaScript libraries with known security vulnerabilities
Ensure CSP is effective against XSS attacks
General
Impact
Issue
Detected JavaScript libraries
Browser errors were logged to the console
Missing source maps for large first-party JavaScript
yieldmetrics.com SEO score
Content Best Practices
Format your HTML in a way that enables crawlers to better understand your app’s content.
Impact
Issue
Links do not have descriptive text
Image elements do not have [alt] attributes
Crawling and Indexing
To appear in search results, crawlers need access to your app.
Impact
Issue
Links are not crawlable
Mobile Friendly
Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).
Impact
Issue
Document uses legible font sizes
Tap targets are not sized appropriately
EN
EN
UTF-8
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Yieldmetrics.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Yieldmetrics.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.
yieldmetrics.com
Open Graph data is detected on the main page of Yieldmetrics. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: