Tools & Wizards About Us
v1.zeromomentoftruth.com screenshot

Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

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    SEO

v1.zeromomentoftruth.com

Zero Moment of Truth (ZMOT) – Think with Google

Page Load Speed

2.4 sec in total

First Response

9 ms

Resources Loaded

1.7 sec

Page Rendered

708 ms

v1.zeromomentoftruth.com screenshot

About Website

Visit v1.zeromomentoftruth.com now to see the best up-to-date V 1 Zero Moment Of Truth content and also check out these interesting facts you probably never knew about v1.zeromomentoftruth.com

The Internet has changed how we decide what to buy. At Google, we call this online decision-making moment the Zero Moment of Truth - or simply ZMOT.

Visit v1.zeromomentoftruth.com

Key Findings

We analyzed V1.zeromomentoftruth.com page load time and found that the first response time was 9 ms and then it took 2.4 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

v1.zeromomentoftruth.com performance score

0

Network Requests Diagram

zero-moment-truth.html

9 ms

zero-moment-truth.html

289 ms

css

74 ms

css

85 ms

icon

97 ms

Our browser made a total of 90 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original V1.zeromomentoftruth.com, 11% (10 requests) were made to Thinkwithgoogle.com and 7% (6 requests) were made to Googleadservices.com. The less responsive or slowest element that took the longest time to load (791 ms) relates to the external source Think.storage.googleapis.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 484.0 kB (34%)

Content Size

1.4 MB

After Optimization

929.2 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of V1.zeromomentoftruth.com main page is 1.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 783.3 kB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 49.2 kB

  • Original 61.7 kB
  • After minification 49.4 kB
  • After compression 12.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 12.3 kB, which is 20% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 49.2 kB or 80% of the original size.

Image Optimization

-1%

Potential reduce by 6.4 kB

  • Original 783.3 kB
  • After minification 776.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. V 1 Zero Moment Of Truth images are well optimized though.

JavaScript Optimization

-24%

Potential reduce by 25.4 kB

  • Original 105.8 kB
  • After minification 105.5 kB
  • After compression 80.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 25.4 kB or 24% of the original size.

CSS Optimization

-87%

Potential reduce by 403.0 kB

  • Original 462.4 kB
  • After minification 459.4 kB
  • After compression 59.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. V1.zeromomentoftruth.com needs all CSS files to be minified and compressed as it can save up to 403.0 kB or 87% of the original size.

Requests Breakdown

Number of requests can be reduced by 32 (51%)

Requests Now

63

After Optimization

31

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 63 CSS, Javascripts, AJAX and image requests in order to completely render the main page of V 1 Zero Moment Of Truth. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 19 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

zero-moment-truth.html

zero-moment-truth.html

9 ms

zero-moment-truth.html

zero-moment-truth.html

289 ms

css

css

74 ms

css

css

85 ms

icon

icon

97 ms

twg.global.3.0.0.css

twg.global.3.0.0.css

156 ms

twg.modules.3.0.0.css

twg.modules.3.0.0.css

263 ms

twg.pages.3.0.0.css

twg.pages.3.0.0.css

231 ms

twg.experiments.3.0.0.css

twg.experiments.3.0.0.css

161 ms

twg.experiments.js

twg.experiments.js

252 ms

html5shiv.js

html5shiv.js

60 ms

lcs.ui-strings.js

lcs.ui-strings.js

249 ms

lcs.settings.min.js

lcs.settings.min.js

382 ms

plusone.js

plusone.js

94 ms

picturefill.min.js

picturefill.min.js

67 ms

twg.main.3.0.0.js

twg.main.3.0.0.js

405 ms

client.js

client.js

122 ms

adsct

adsct

436 ms

adsct

adsct

435 ms

2014_horiz_ThinkWithGoogle_logo_pos_rgb.png

2014_horiz_ThinkWithGoogle_logo_pos_rgb.png

427 ms

gtm.js

gtm.js

321 ms

mm-hero-large.jpg

mm-hero-large.jpg

608 ms

winning-zmot-asia_research-studies_sm.jpg

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645 ms

zmot-why-it-matters-now-more-than-ever_articles_sm.png

zmot-why-it-matters-now-more-than-ever_articles_sm.png

791 ms

btn-search-open.svg

btn-search-open.svg

403 ms

btn-search-close.svg

btn-search-close.svg

538 ms

fade-topic-card.png

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411 ms

winning-the-zero-moment-of-truth-zmot-all-around-us_interviews_sm.jpg

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472 ms

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zmot-insurance-study_research-studies_sm.jpg

637 ms

zmot-investments-study_research-studies_sm.jpg

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637 ms

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zmot-credit-cards-study_research-studies_sm.jpg

637 ms

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zmot-heatmaps-by-industry_research-studies_sm.jpg

636 ms

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zmot-heatmaps-by-source_research-studies_sm.jpg

636 ms

dermablend-zmot_case-studies_sm.jpg

dermablend-zmot_case-studies_sm.jpg

692 ms

zero-moment-of-truth_research-studies_sm.jpg

zero-moment-of-truth_research-studies_sm.jpg

697 ms

winning-the-zero-moment-of-truth-a-new-mental-model_interviews_sm.jpg

winning-the-zero-moment-of-truth-a-new-mental-model_interviews_sm.jpg

695 ms

2012-zmot-handbook_research-studies_sm.jpg

2012-zmot-handbook_research-studies_sm.jpg

695 ms

cb=gapi.loaded_0

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156 ms

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398 ms

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u0_CMoUf3y3-4Ss4ci-VwfMi34-dsJKaItLa5TRL9eU.ttf

459 ms

u0_CMoUf3y3-4Ss4ci-VwbfB31yxOzP-czbf6AAKCVo.ttf

u0_CMoUf3y3-4Ss4ci-VwbfB31yxOzP-czbf6AAKCVo.ttf

510 ms

hope9NW9iJ5hh8P5PM_EA34UHu-c0cTZKOwO_f6u1Os.ttf

hope9NW9iJ5hh8P5PM_EA34UHu-c0cTZKOwO_f6u1Os.ttf

553 ms

2fcrYFNaTjcS6g4U3t-Y5StnKWgpfO2iSkLzTz-AABg.ttf

2fcrYFNaTjcS6g4U3t-Y5StnKWgpfO2iSkLzTz-AABg.ttf

610 ms

twg-icons.woff

twg-icons.woff

168 ms

iframe_api

iframe_api

479 ms

cb=gapi.loaded_1

cb=gapi.loaded_1

204 ms

conversion_async.js

conversion_async.js

368 ms

analytics.js

analytics.js

303 ms

activityi;src=2507573;type=b2bla873;cat=Think--6;ord=1;num=1858730746922;~oref=https%3A%2F%2Fwww.thinkwithgoogle.com%2Fcollections%2Fzero-moment-truth.html

activityi;src=2507573;type=b2bla873;cat=Think--6;ord=1;num=1858730746922;~oref=https%3A%2F%2Fwww.thinkwithgoogle.com%2Fcollections%2Fzero-moment-truth.html

214 ms

activityi;src=2507573;type=b2bla873;cat=think0;ord=1;num=897013993608;~oref=https%3A%2F%2Fwww.thinkwithgoogle.com%2Fcollections%2Fzero-moment-truth.html

activityi;src=2507573;type=b2bla873;cat=think0;ord=1;num=897013993608;~oref=https%3A%2F%2Fwww.thinkwithgoogle.com%2Fcollections%2Fzero-moment-truth.html

205 ms

2011-winning-zmot-ebook_research-studies_sm.jpg

2011-winning-zmot-ebook_research-studies_sm.jpg

198 ms

postmessageRelay

postmessageRelay

213 ms

winning-the-zero-moment-of-truth-zmot-all-around-us_interviews_sm.jpg

winning-the-zero-moment-of-truth-zmot-all-around-us_interviews_sm.jpg

168 ms

winning-the-zero-moment-of-truth-zmot-in-practice_interviews_sm.jpg

winning-the-zero-moment-of-truth-zmot-in-practice_interviews_sm.jpg

166 ms

winning-the-zero-moment-of-truth-ratings-and-reviews-word-of-mot_interviews_sm.jpg

winning-the-zero-moment-of-truth-ratings-and-reviews-word-of-mot_interviews_sm.jpg

165 ms

zmot-moms_interviews_sm.jpg

zmot-moms_interviews_sm.jpg

153 ms

zmot-voting-study_research-studies_sm.jpg

zmot-voting-study_research-studies_sm.jpg

114 ms

zmot-auto-study_research-studies_sm.jpg

zmot-auto-study_research-studies_sm.jpg

116 ms

winning-zmot-zmot-in-practice_case-studies_sm.jpg

winning-zmot-zmot-in-practice_case-studies_sm.jpg

163 ms

winning-the-zero-moment-of-truth-b2b_interviews_sm.jpg

winning-the-zero-moment-of-truth-b2b_interviews_sm.jpg

154 ms

winning-the-zero-moment-of-truth-measure-success_interviews_sm.jpg

winning-the-zero-moment-of-truth-measure-success_interviews_sm.jpg

150 ms

conversion.js

conversion.js

154 ms

zmot-consumer-electronics_research-studies_sm.jpg

zmot-consumer-electronics_research-studies_sm.jpg

146 ms

api.js

api.js

93 ms

core:rpc:shindig.random:shindig.sha1.js

core:rpc:shindig.random:shindig.sha1.js

171 ms

2536007149-postmessagerelay.js

2536007149-postmessagerelay.js

179 ms

www-widgetapi.js

www-widgetapi.js

162 ms

zmot-insurance-study_research-studies_sm.jpg

zmot-insurance-study_research-studies_sm.jpg

105 ms

zmot-heatmaps-by-industry_research-studies_sm.jpg

zmot-heatmaps-by-industry_research-studies_sm.jpg

103 ms

zmot-credit-cards-study_research-studies_sm.jpg

zmot-credit-cards-study_research-studies_sm.jpg

138 ms

zmot-heatmaps-by-source_research-studies_sm.jpg

zmot-heatmaps-by-source_research-studies_sm.jpg

139 ms

zmot-investments-study_research-studies_sm.jpg

zmot-investments-study_research-studies_sm.jpg

136 ms

collect

collect

76 ms

collect

collect

145 ms

dermablend-zmot_case-studies_sm.jpg

dermablend-zmot_case-studies_sm.jpg

80 ms

2012-zmot-handbook_research-studies_sm.jpg

2012-zmot-handbook_research-studies_sm.jpg

79 ms

winning-the-zero-moment-of-truth-a-new-mental-model_interviews_sm.jpg

winning-the-zero-moment-of-truth-a-new-mental-model_interviews_sm.jpg

79 ms

zero-moment-of-truth_research-studies_sm.jpg

zero-moment-of-truth_research-studies_sm.jpg

96 ms

57 ms

42 ms

70 ms

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94 ms

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75 ms

ga-audiences

ga-audiences

27 ms

21 ms

19 ms

18 ms

SEO Factors

v1.zeromomentoftruth.com SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise V1.zeromomentoftruth.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that V1.zeromomentoftruth.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

v1.zeromomentoftruth.com

Open Graph data is detected on the main page of V 1 Zero Moment Of Truth. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: