Report Summary

  • 19

    Performance

    Renders faster than
    36% of other websites

  • 42

    Accessibility

    Visual factors better than
    that of 18% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 77

    SEO

    Google-friendlier than
    36% of websites

1688.com

阿里1688

Page Load Speed

41.5 sec in total

First Response

940 ms

Resources Loaded

39.6 sec

Page Rendered

948 ms

1688.com screenshot

About Website

Visit 1688.com now to see the best up-to-date 1688 content for China and also check out these interesting facts you probably never knew about 1688.com

阿里巴巴(1688.com)是全球企业间(B2B)电子商务的著名品牌,为数千万网商提供海量商机信息和便捷安全的在线交易市场,也是商人们以商会友、真实互动的社区平台。目前1688.com已覆盖原材料、工业品、服装服饰、家居百货、小商品等12个行业大类,提供从原料--生产--加工--现货等一系列的供应产品和服务

Visit 1688.com

Key Findings

We analyzed 1688.com page load time and found that the first response time was 940 ms and then it took 40.5 sec to load all DOM resources and completely render a web page. This is an excellent result, as only a small number of websites can load faster. Unfortunately, there was 1 request timeout, which can generally increase the web page load time, as the browser stays idle while waiting for website response.

Performance Metrics

1688.com performance score

19

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value7.3 s

1/100

10%

LCP (Largest Contentful Paint)

Value11.2 s

0/100

25%

SI (Speed Index)

Value15.2 s

1/100

10%

TBT (Total Blocking Time)

Value2,150 ms

6/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value12.0 s

16/100

10%

Network Requests Diagram

1688.com

940 ms

www.1688.com

269 ms

www.1688.com

3608 ms

astyle.alicdn.com

366 ms

astyle.alicdn.com

338 ms

Our browser made a total of 130 requests to load all elements on the main page. We found that 3% of them (4 requests) were addressed to the original 1688.com, 55% (71 requests) were made to Cbu01.alicdn.com and 12% (15 requests) were made to Astyle-src.alicdn.com. The less responsive or slowest element that took the longest time to load (19.8 sec) relates to the external source Msg.1688.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.4 MB (20%)

Content Size

7.0 MB

After Optimization

5.6 MB

In fact, the total size of 1688.com main page is 7.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Images take 5.6 MB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 65.6 kB

  • Original 83.7 kB
  • After minification 73.2 kB
  • After compression 18.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 10.6 kB, which is 13% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 65.6 kB or 78% of the original size.

Image Optimization

-6%

Potential reduce by 345.0 kB

  • Original 5.6 MB
  • After minification 5.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. 1688 images are well optimized though.

JavaScript Optimization

-71%

Potential reduce by 749.4 kB

  • Original 1.1 MB
  • After minification 980.5 kB
  • After compression 306.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 749.4 kB or 71% of the original size.

CSS Optimization

-83%

Potential reduce by 209.5 kB

  • Original 251.2 kB
  • After minification 237.5 kB
  • After compression 41.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. 1688.com needs all CSS files to be minified and compressed as it can save up to 209.5 kB or 83% of the original size.

Requests Breakdown

Number of requests can be reduced by 44 (36%)

Requests Now

123

After Optimization

79

The browser has sent 123 CSS, Javascripts, AJAX and image requests in order to completely render the main page of 1688. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 29 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

1688.com accessibility score

42

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

1688.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

SEO Factors

1688.com SEO score

77

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Page is blocked from indexing

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document doesn't use legible font sizes

Language and Encoding

  • Language Detected

    ZH

  • Language Claimed

    N/A

  • Encoding

    GBK

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise 1688.com can be misinterpreted by Google and other search engines. Our service has detected that Chinese is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that 1688.com main page’s claimed encoding is gbk. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph description is not detected on the main page of 1688. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: