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1stchoice.com.au screenshot

Report Summary

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    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

1stchoice.com.au

First Choice Liquor | Buy Wine, Beer, Cider & Spirits Online | First Choice Liquor

Page Load Speed

13.5 sec in total

First Response

2.3 sec

Resources Loaded

10.8 sec

Page Rendered

395 ms

1stchoice.com.au screenshot

About Website

Welcome to 1stchoice.com.au homepage info - get ready to check 1st Choice best content for Australia right away, or after learning these important things about 1stchoice.com.au

First Choice Liquor offers a large range of red and white wine, beer, cider and spirits. So enjoy our excellent range of alcohol and buy online or in store.

Visit 1stchoice.com.au

Key Findings

We analyzed 1stchoice.com.au page load time and found that the first response time was 2.3 sec and then it took 11.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

1stchoice.com.au performance score

0

Network Requests Diagram

www.1stchoice.com.au

2278 ms

skin.css

770 ms

tipTip.css

989 ms

style.css

985 ms

checkout.css

991 ms

Our browser made a total of 176 requests to load all elements on the main page. We found that 64% of them (113 requests) were addressed to the original 1stchoice.com.au, 6% (10 requests) were made to Pixel.mathtag.com and 4% (7 requests) were made to Cm.g.doubleclick.net. The less responsive or slowest element that took the longest time to load (2.6 sec) belongs to the original domain 1stchoice.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 998.5 kB (49%)

Content Size

2.1 MB

After Optimization

1.1 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of 1stchoice.com.au main page is 2.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Javascripts take 826.6 kB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 145.6 kB

  • Original 176.5 kB
  • After minification 151.2 kB
  • After compression 30.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 25.3 kB, which is 14% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 145.6 kB or 82% of the original size.

Image Optimization

-4%

Potential reduce by 31.0 kB

  • Original 779.3 kB
  • After minification 748.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. 1st Choice images are well optimized though.

JavaScript Optimization

-72%

Potential reduce by 596.9 kB

  • Original 826.6 kB
  • After minification 649.7 kB
  • After compression 229.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 596.9 kB or 72% of the original size.

CSS Optimization

-84%

Potential reduce by 225.0 kB

  • Original 268.7 kB
  • After minification 203.6 kB
  • After compression 43.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. 1stchoice.com.au needs all CSS files to be minified and compressed as it can save up to 225.0 kB or 84% of the original size.

Requests Breakdown

Number of requests can be reduced by 114 (70%)

Requests Now

163

After Optimization

49

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 163 CSS, Javascripts, AJAX and image requests in order to completely render the main page of 1st Choice. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 66 to 1 for JavaScripts and from 18 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.1stchoice.com.au

www.1stchoice.com.au

2278 ms

skin.css

skin.css

770 ms

tipTip.css

tipTip.css

989 ms

style.css

style.css

985 ms

checkout.css

checkout.css

991 ms

jquery.fancybox-1.3.4.css

jquery.fancybox-1.3.4.css

992 ms

ezmark.css

ezmark.css

997 ms

Desktop_AllBrands.css

Desktop_AllBrands.css

1025 ms

AllDevices_1C.css

AllDevices_1C.css

1255 ms

Desktop_1C.css

Desktop_1C.css

1730 ms

mattskinner-desktop.css

mattskinner-desktop.css

1499 ms

icons.css

icons.css

1251 ms

GiftFinder.css

GiftFinder.css

1269 ms

PartyPlanner.css

PartyPlanner.css

1289 ms

CnCProductAvailability.css

CnCProductAvailability.css

1504 ms

tooltip.css

tooltip.css

1502 ms

ClickAndCollect.css

ClickAndCollect.css

1530 ms

externalcatalogue.css

externalcatalogue.css

1543 ms

VisitorIdentification.aspx

VisitorIdentification.aspx

1764 ms

jquery-1.7.1.min.js

jquery-1.7.1.min.js

2229 ms

namespace.js

namespace.js

1749 ms

shared.js

shared.js

1794 ms

jquery.cookie.js

jquery.cookie.js

1821 ms

jquery-ui-1.10.3.custom.min.js

jquery-ui-1.10.3.custom.min.js

1992 ms

aaNamespace.js

aaNamespace.js

1996 ms

AllDevices_1C.js

AllDevices_1C.js

2021 ms

Desktop_1C.js

Desktop_1C.js

2063 ms

jquery.ezmark.min.js

jquery.ezmark.min.js

2079 ms

tooltip.js

tooltip.js

2260 ms

firstChoice.dataAcquisition.js

firstChoice.dataAcquisition.js

2262 ms

firstChoice.clickAndCollect.js

firstChoice.clickAndCollect.js

2276 ms

1C_CustomJavascript__incl_feedbackify_powerfront_06112015.ashx

1C_CustomJavascript__incl_feedbackify_powerfront_06112015.ashx

2329 ms

webfont.js

webfont.js

1868 ms

qasAddressValidation.js

qasAddressValidation.js

2011 ms

jquery.tipTip.minified.js

jquery.tipTip.minified.js

2015 ms

jquery.infieldlabel.min.js

jquery.infieldlabel.min.js

2038 ms

jquery.selectbox-0.1.3.min.js

jquery.selectbox-0.1.3.min.js

2064 ms

jquery.cycle.all.js

jquery.cycle.all.js

2096 ms

jquery.functions.js

jquery.functions.js

1636 ms

colesLiquor.footer.js

colesLiquor.footer.js

1759 ms

colesLiquor.utilities.js

colesLiquor.utilities.js

1760 ms

colesLiquor.events.js

colesLiquor.events.js

1795 ms

colesLiquor.analytics.js

colesLiquor.analytics.js

1818 ms

colesLiquor.authentication.js

colesLiquor.authentication.js

1877 ms

colesLiquor.ageCheckOverlay.js

colesLiquor.ageCheckOverlay.js

1760 ms

colesLiquor.search.js

colesLiquor.search.js

1752 ms

colesLiquor.account.js

colesLiquor.account.js

1770 ms

colesLiquor.qas.js

colesLiquor.qas.js

1792 ms

Account.js

Account.js

1620 ms

Wishlist.js

Wishlist.js

1673 ms

StoreFinder.js

StoreFinder.js

1763 ms

StoreSelector.js

StoreSelector.js

1730 ms

PartyPlanner.js

PartyPlanner.js

1756 ms

WinePlans.js

WinePlans.js

1609 ms

checkout.js

checkout.js

1642 ms

Review.js

Review.js

1664 ms

jquery.simplemodal-1.4.2.js

jquery.simplemodal-1.4.2.js

1718 ms

jquery.fancybox-1.3.4.js

jquery.fancybox-1.3.4.js

1697 ms

1stchoice.iframe-popup.js

1stchoice.iframe-popup.js

1576 ms

jquery.defaultButton.js

jquery.defaultButton.js

1592 ms

jquery.autoellipsis-1.0.3.min.js

jquery.autoellipsis-1.0.3.min.js

1629 ms

jquery.autoellipsis.apply.js

jquery.autoellipsis.apply.js

1621 ms

jquery.autocomplete.js

jquery.autocomplete.js

1684 ms

firstChoice.storeFinder.js

firstChoice.storeFinder.js

1504 ms

jquery.ellipsis.min.js

jquery.ellipsis.min.js

1554 ms

colesLiquor.mobileOverlay.js

colesLiquor.mobileOverlay.js

1588 ms

colesLiquor.zmags.js

colesLiquor.zmags.js

1632 ms

gtm.js

gtm.js

104 ms

inside_first_choice.js

inside_first_choice.js

2007 ms

tag.js

tag.js

64 ms

logo-1st-choice-liquor-header-NEW.png

logo-1st-choice-liquor-header-NEW.png

1988 ms

.jsonp

.jsonp

62 ms

ld.js

ld.js

110 ms

ActivityServer.bs

ActivityServer.bs

865 ms

fbevents.js

fbevents.js

183 ms

analytics.js

analytics.js

87 ms

futurastd-condensedbold-webfont.woff

futurastd-condensedbold-webfont.woff

1853 ms

email_header_1C.png

email_header_1C.png

1850 ms

FC0479_hp_banner_11.ashx

FC0479_hp_banner_11.ashx

2406 ms

FC0479_hp_banner_21.ashx

FC0479_hp_banner_21.ashx

2634 ms

collect

collect

12 ms

collect

collect

60 ms

event

event

57 ms

FC0477_hp_banner2.ashx

FC0477_hp_banner2.ashx

2330 ms

js

js

44 ms

ga-audiences

ga-audiences

45 ms

event

event

748 ms

122 ms

i.js

i.js

79 ms

FC0477_hp_banner_4_v22.ashx

FC0477_hp_banner_4_v22.ashx

2272 ms

FC0035_websiteBanner_cata_318x255_v4.ashx

FC0035_websiteBanner_cata_318x255_v4.ashx

2037 ms

exclusive.png

exclusive.png

1590 ms

FC0185_WebsiteBanner_960x50_top.ashx

FC0185_WebsiteBanner_960x50_top.ashx

1805 ms

js

js

43 ms

Generic_WineBottle.ashx

Generic_WineBottle.ashx

2019 ms

img

img

63 ms

ajax-loader.gif

ajax-loader.gif

2138 ms

iframe

iframe

28 ms

img

img

28 ms

img

img

28 ms

Generic_WineBottle.ashx

Generic_WineBottle.ashx

2200 ms

Generic_WineBottle.ashx

Generic_WineBottle.ashx

2191 ms

FC0185_WebsiteBanner_960x50_rwines.ashx

FC0185_WebsiteBanner_960x50_rwines.ashx

2169 ms

Generic_WineBottle.ashx

Generic_WineBottle.ashx

2191 ms

Generic_WineBottle.ashx

Generic_WineBottle.ashx

2314 ms

Generic_WineBottle.ashx

Generic_WineBottle.ashx

2272 ms

FC0185_WebsiteBanner_960x50_wwines.ashx

FC0185_WebsiteBanner_960x50_wwines.ashx

2202 ms

Generic_WineBottle.ashx

Generic_WineBottle.ashx

2195 ms

Generic_WineBottle.ashx

Generic_WineBottle.ashx

2168 ms

i.cid

i.cid

409 ms

76YHSJLPAVCTVNP4GFYBKF

76YHSJLPAVCTVNP4GFYBKF

36 ms

spp.pl

spp.pl

115 ms

Generic_WineBottle.ashx

Generic_WineBottle.ashx

2183 ms

out

out

4 ms

pixel

pixel

36 ms

FC0185_WebsiteBanner_960x50_sparkling.ashx

FC0185_WebsiteBanner_960x50_sparkling.ashx

2311 ms

pixel

pixel

34 ms

pixel

pixel

23 ms

in

in

6 ms

pixel

pixel

22 ms

Generic_Sparkling.ashx

Generic_Sparkling.ashx

2278 ms

pixel

pixel

21 ms

Generic_Sparkling.ashx

Generic_Sparkling.ashx

2201 ms

Generic_Sparkling.ashx

Generic_Sparkling.ashx

2196 ms

FC0185_WebsiteBanner_960x50_spirits.ashx

FC0185_WebsiteBanner_960x50_spirits.ashx

2154 ms

Generic_SpiritBottle.ashx

Generic_SpiritBottle.ashx

2185 ms

Generic_SpiritBottle.ashx

Generic_SpiritBottle.ashx

2303 ms

Generic_SpiritBottle.ashx

Generic_SpiritBottle.ashx

2287 ms

FC0185_WebsiteBanner_960x50_beer.ashx

FC0185_WebsiteBanner_960x50_beer.ashx

2210 ms

Generic_Bundle.ashx

Generic_Bundle.ashx

2205 ms

Generic_Bundle.ashx

Generic_Bundle.ashx

2163 ms

Generic_Bundle.ashx

Generic_Bundle.ashx

2241 ms

pixel

pixel

17 ms

i.match

i.match

555 ms

pixel

pixel

49 ms

img

img

51 ms

66933E8EE1E047B08BA1E55D9B1A83F9.ashx

66933E8EE1E047B08BA1E55D9B1A83F9.ashx

1892 ms

search.png

search.png

1891 ms

sprite_icons.png

sprite_icons.png

1892 ms

mTag.js

mTag.js

451 ms

signup_btn.png

signup_btn.png

1879 ms

ico-product-special.png

ico-product-special.png

2014 ms

ico-squircle-large-red.png

ico-squircle-large-red.png

1854 ms

footer-tiles.jpg

footer-tiles.jpg

1723 ms

87 ms

254 ms

ico-social_sprite.png

ico-social_sprite.png

1614 ms

ico-small.png

ico-small.png

1598 ms

ac_dropshadow.png

ac_dropshadow.png

1572 ms

ico-arrows.png

ico-arrows.png

1628 ms

90 ms

97 ms

94 ms

img

img

132 ms

Pug

Pug

176 ms

u.php

u.php

151 ms

rum

rum

335 ms

676 ms

user-registering

user-registering

252 ms

sync

sync

419 ms

2948

2948

200 ms

4448

4448

199 ms

img

img

156 ms

img

img

196 ms

sd

sd

8 ms

sync

sync

41 ms

match

match

12 ms

img

img

86 ms

lr.gif

lr.gif

50 ms

pixel.gif

pixel.gif

45 ms

img

img

17 ms

rum

rum

97 ms

trpx.gif

trpx.gif

83 ms

tap.php

tap.php

401 ms

dis.aspx

dis.aspx

755 ms

ig.js

ig.js

1326 ms

SEO Factors

1stchoice.com.au SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise 1stchoice.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that 1stchoice.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

1stchoice.com.au

Open Graph data is detected on the main page of 1st Choice. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: