Tools & Wizards About Us
aarswells.com screenshot

Report Summary

  • 38

    Performance

    Renders faster than
    58% of other websites

  • 62

    Accessibility

    Visual factors better than
    that of 28% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 85

    SEO

    Google-friendlier than
    56% of websites

aarswells.com

Aars | Wells, Dallas Integrated Creative Communications Agency

Page Load Speed

2.3 sec in total

First Response

203 ms

Resources Loaded

1.6 sec

Page Rendered

505 ms

aarswells.com screenshot

About Website

Visit aarswells.com now to see the best up-to-date Aars Wells content and also check out these interesting facts you probably never knew about aarswells.com

Aars | Wells is a Dallas-based, full-service creative communications agency specializing in integrated marketing campaigns, strategic consulting, branding, advertising, digital marketing, graphic desi...

Visit aarswells.com

Key Findings

We analyzed Aarswells.com page load time and found that the first response time was 203 ms and then it took 2.1 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

aarswells.com performance score

38

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.1 s

47/100

10%

LCP (Largest Contentful Paint)

Value7.4 s

4/100

25%

SI (Speed Index)

Value4.8 s

66/100

10%

TBT (Total Blocking Time)

Value1,350 ms

17/100

30%

CLS (Cumulative Layout Shift)

Value0.012

100/100

15%

TTI (Time to Interactive)

Value6.5 s

58/100

10%

Network Requests Diagram

aarswells.com

203 ms

aarswells.com

347 ms

reset.css

76 ms

screen.css

146 ms

jquery-1.9.1.min.js

276 ms

Our browser made a total of 66 requests to load all elements on the main page. We found that 76% of them (50 requests) were addressed to the original Aarswells.com, 14% (9 requests) were made to Use.typekit.net and 3% (2 requests) were made to Ssl.google-analytics.com. The less responsive or slowest element that took the longest time to load (735 ms) belongs to the original domain Aarswells.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 108.7 kB (8%)

Content Size

1.4 MB

After Optimization

1.3 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Aarswells.com main page is 1.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 1.3 MB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 28.3 kB

  • Original 36.3 kB
  • After minification 30.1 kB
  • After compression 8.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 6.2 kB, which is 17% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 28.3 kB or 78% of the original size.

Image Optimization

-5%

Potential reduce by 71.0 kB

  • Original 1.3 MB
  • After minification 1.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Aars Wells images are well optimized though.

JavaScript Optimization

-9%

Potential reduce by 6.4 kB

  • Original 71.7 kB
  • After minification 71.7 kB
  • After compression 65.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-26%

Potential reduce by 3.0 kB

  • Original 11.6 kB
  • After minification 11.6 kB
  • After compression 8.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Aarswells.com needs all CSS files to be minified and compressed as it can save up to 3.0 kB or 26% of the original size.

Requests Breakdown

Number of requests can be reduced by 11 (20%)

Requests Now

55

After Optimization

44

  • Images
  • JavaScript
  • CSS

The browser has sent 55 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Aars Wells. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 12 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

aarswells.com

aarswells.com

203 ms

aarswells.com

aarswells.com

347 ms

reset.css

reset.css

76 ms

screen.css

screen.css

146 ms

jquery-1.9.1.min.js

jquery-1.9.1.min.js

276 ms

jquery.browser.js

jquery.browser.js

204 ms

jquery.cycle.all.js

jquery.cycle.all.js

272 ms

email.js

email.js

203 ms

welcome-heart.js

welcome-heart.js

202 ms

hhf5gss.js

hhf5gss.js

69 ms

jquery.stickem.js

jquery.stickem.js

211 ms

tracking.js

tracking.js

269 ms

358 ms

ga.js

ga.js

218 ms

Lets-Make-Your-Logo-Huge.jpg

Lets-Make-Your-Logo-Huge.jpg

411 ms

Talk-Nerdy-To-Us.jpg

Talk-Nerdy-To-Us.jpg

474 ms

Whatever-It-Takes.jpg

Whatever-It-Takes.jpg

352 ms

Does-Your-Brand-Need-A-Little-Jolt.jpg

Does-Your-Brand-Need-A-Little-Jolt.jpg

398 ms

Welcome-To-The-Integration-Station.jpg

Welcome-To-The-Integration-Station.jpg

349 ms

Texas-Health-Resources-logo.png

Texas-Health-Resources-logo.png

215 ms

clients-cotn.png

clients-cotn.png

283 ms

clients-cata.png

clients-cata.png

371 ms

Mitel.png

Mitel.png

410 ms

clients-andr.png

clients-andr.png

416 ms

Stream-Energy-logo.png

Stream-Energy-logo.png

418 ms

Gaylord-Texan-logo.png

Gaylord-Texan-logo.png

471 ms

clients-center.png

clients-center.png

475 ms

clients-smu.png

clients-smu.png

476 ms

clients-almf.png

clients-almf.png

484 ms

KERA.png

KERA.png

487 ms

SW-Risk-logo.png

SW-Risk-logo.png

544 ms

genetic-direction.png

genetic-direction.png

538 ms

clients-umc.png

clients-umc.png

541 ms

clients-fexx.png

clients-fexx.png

542 ms

gtm.js

gtm.js

301 ms

home-nav-bg.png

home-nav-bg.png

542 ms

aars-wells-logo-transparent.png

aars-wells-logo-transparent.png

546 ms

home-slider-bg.jpg

home-slider-bg.jpg

599 ms

arrow-left.png

arrow-left.png

603 ms

arrow-right.png

arrow-right.png

606 ms

home-welcome-intro-bolt.png

home-welcome-intro-bolt.png

606 ms

home-quotes-arrow-up.png

home-quotes-arrow-up.png

608 ms

home-quotes-scroller-bottom.png

home-quotes-scroller-bottom.png

612 ms

home-quotes-scroller-top.png

home-quotes-scroller-top.png

665 ms

home-quotes-arrow-down.png

home-quotes-arrow-down.png

669 ms

home-quotes-heart-bg.png

home-quotes-heart-bg.png

673 ms

team-headline-bg.png

team-headline-bg.png

672 ms

instagram.png

instagram.png

675 ms

twitter.png

twitter.png

679 ms

facebook2.png

facebook2.png

730 ms

linkedin.png

linkedin.png

735 ms

ss.js

ss.js

285 ms

d

d

74 ms

d

d

161 ms

d

d

73 ms

d

d

96 ms

d

d

53 ms

d

d

74 ms

d

d

72 ms

d

d

137 ms

youtube.png

youtube.png

538 ms

__utm.gif

__utm.gif

18 ms

pinterest.png

pinterest.png

472 ms

pagination.png

pagination.png

405 ms

p.gif

p.gif

46 ms

koi

koi

122 ms

Accessibility Review

aarswells.com accessibility score

62

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Form elements do not have associated labels

High

Links do not have a discernible name

Best Practices

aarswells.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

aarswells.com SEO score

85

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

robots.txt is not valid

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Aarswells.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Aarswells.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

aarswells.com

Open Graph data is detected on the main page of Aars Wells. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: