Analyze Inspiring travel in New Zealand for over 90 years – AA Traveller | AA New Zealand

Discover local gems lovingly curated by Kiwis for Kiwis . . . be inspired, book a place to stay, rent some wheels and travel happy New Zealand!

Page load speed analysis

  • 50/100

    Normal result
  • 7

    Successful tests
  • 1

    Failed test
  • First response

    653 ms

  • Resources loaded

    12.1 sec

  • Page rendered

    3.2 sec

  • Total page load time

    16 sec

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We analyzed page load time and found that the first response time was 653 ms and then it took 15.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Page optimization

  • HTML 219.3 kB
    Images 1.6 MB
    Javascripts 1.3 MB
    CSS 266.3 kB

    In fact, the total size of main page is 3.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 1.6 MB which makes up the majority of the site volume.

    • Original 219.3 kB
    • After minification 157.7 kB
    • After compression 33.7 kB

    HTML optimization

    HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 61.6 kB, which is 28% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 185.6 kB or 85% of the original size.

    • Original 1.6 MB
    • After optimization 1.6 MB

    Image optimization

    Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. AA Travel images are well optimized though.

    • Original 1.3 MB
    • After minification 1.2 MB
    • After compression 361.5 kB

    JavaScript optimization

    It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 971.7 kB or 73% of the original size.

    • Original 266.3 kB
    • After minification 245.5 kB
    • After compression 31.9 kB

    CSS optimization

    CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. needs all CSS files to be minified and compressed as it can save up to 234.4 kB or 88% of the original size.

Network requests diagram

  • index.php
  • modernizr.js
  • snippet.css
  • AATravel-horizontal-nav.css
  • v2&f=tourism.css
  • responsive.css
  • modernizr.js
  • jquery.min.js
  • css3-mediaqueries.js
  • responsive_adjustment_clearfield.css
  • v2&f=main_search_form.js
  • v2&f=jquery.easing.1.3.js
  • v2&f=mustdo.js
  • v2&f=newsletter.js
  • aa-page.js
  • AATravel-snippets.js
  • clickhamburgermenu.js
  • jquery.slides.min.js
  • jquery.ui.js
  • ui.selectmenu.js
  • v2&f=tourism.js
  • conversion.js
  • webfont.js
  • bg.gif
  • gpt.js
  • trk.asp
  • lefttopbpatakeover-1.jpg
  • preferred_chain_s1.jpg
  • taupo.jpg
  • nelson.jpg
  • gardens.jpg
  • newsletter-signup.jpg
  • lefttopbpatakeover-2.jpg
  • Save-money-with%20AA-Smartfuel.jpg
  • northland-must-dos.jpg
  • great_kiwi_roadtrips.jpg
  • beenthere.jpg
  • newsletter_edm.jpg
  • Travel.svg
  • gtm.js
  • panelArrows.png
  • weather-sprite.png
  • sprite-s42a0e2aeda.png
  • css
  • pubads_impl_80.js
  • analytics.js
  • fbevents.js
  • container.html
  • aa-new.woff
  • aa-new.woff
  • cJZKeOuBrn4kERxqtaUH3T8E0i7KZn-EPnyo3HZu7kw.woff
  • DXI1ORHCpsQm3Vp6mXoaTXhCUOGz7vYGh680lGh-uXM.woff
  • MTP_ySUJH_bn48VBG8sNSnhCUOGz7vYGh680lGh-uXM.woff
  • k3k702ZOKiLJc3WVjuplzHhCUOGz7vYGh680lGh-uXM.woff
  • EInbV5DfGHOiMmvb1Xr-hnhCUOGz7vYGh680lGh-uXM.woff
  • PRmiXeptR36kaC0GEAetxkCDe67GEgBv_HnyvHTfdew.woff
  • PRmiXeptR36kaC0GEAetxjqR_3kx9_hJXbbyU8S6IN0.woff
  • PRmiXeptR36kaC0GEAetxn5HxGBcBvicCpTp6spHfNo.woff
  • xjAJXh38I15wypJXxuGMBobN6UDyHWBl620a-IRfuBk.woff
  • PRmiXeptR36kaC0GEAetxh_xHqYgAV9Bl_ZQbYUxnQU.woff
  • gradientFadeBG.png
  • sprite.png
  • caption-bg.png
  • linkid.js
  • ads
  • collect
  • collect
  • mustdos-circle.png
  • mustdos-placeholder.png
  • experience-bg.gif
  • 8851630001475845176
  • footer-slice.jpg
  • 9837900762678302443
  • ga-audiences
  • fp.js
  • osd.js
  • ga.js
  • offsite_event.php
  • __utm.gif
  • collect
  • mustdos-btn.png
  • 6735967057692454692
  • getWeatherInformation
  • close.png
  • 101-must-dos-for-kiwis.jpg
  • aar-slider-pagenation.png

Our browser made a total of 94 requests to load all elements on the main page. We found that 46% of them (43 requests) were addressed to the original, 12% (11 requests) were made to and 11% (10 requests) were made to The less responsive or slowest element that took the longest time to load (3.1 sec) belongs to the original domain

Additional info on


The browser has sent 76 CSS, Javascripts, AJAX and image requests in order to completely render the main page of AA Travel. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 27 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.











Possible request optimization













Normal result


As for redirects, our browser reached this domain in two steps. The first redirect led to, then it was forwarded to /main/index.php, and finally we managed to open this domain. We strongly recommend that the redirects should be reduced, as the more redirects a site has, the slower it loads.

IP address uses IP address which is currently shared with 1 other domain. The more sites share the same IP address, the higher the host server’s workload is. It is strongly recommended that the host server should be changed or the hosting provider should be requested to give a different (separate) IP address for this domain.

Normal result

IP Trace

DNS records

Type Host Target/ip TTL Other
A 10799
NS 10799
NS 10799

10799 Mname:
Serial: 2018061101
Refresh: 10800
Retry: 3600
Expire: 3600000
Minimum-ttl: 86400

10799 Txt: google-site-verification=oyor1GeusQRFD-1AXDfaBXxzynM1plmBGgY78xG2Q_0

Language and encoding

Normal result


EN en language flag


EN en language flag





Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

HTTPS certificate

SSL Certificate has no SSL certificate. Web browsing can be safer with HTTPS connection, so we suggest that it should be obtained for this site.

Normal result

Visitor World Map

Country of origin for 100% of all visits is New Zealand. It’s good for that their server is also located in New Zealand, as that enables the majority of their visitors to benefit from a much faster page load time.

Good result

Poor result

Social Sharing Optimization

Open Graph description is not detected on the main page of AA Travel. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks:

Newly indexed topics

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