8.4 sec in total
561 ms
4.7 sec
3.1 sec
Welcome to absolut.com homepage info - get ready to check Absolut best content for United States right away, or after learning these important things about absolut.com
Welcome to the home of Absolut Vodka. Explore our selection of vodka, including Absolut flavors like vanilla and lime vodka, and vodka cocktails.
Visit absolut.comWe analyzed Absolut.com page load time and found that the first response time was 561 ms and then it took 7.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.
absolut.com performance score
name
value
score
weighting
Value2.5 s
67/100
10%
Value6.1 s
12/100
25%
Value3.8 s
84/100
10%
Value1,990 ms
8/100
30%
Value0.005
100/100
15%
Value14.6 s
8/100
10%
561 ms
112 ms
521 ms
481 ms
315 ms
Our browser made a total of 107 requests to load all elements on the main page. We found that 64% of them (68 requests) were addressed to the original Absolut.com, 6% (6 requests) were made to Fonts.absolut.com and 5% (5 requests) were made to Assets.adobedtm.com. The less responsive or slowest element that took the longest time to load (3.4 sec) belongs to the original domain Absolut.com.
Page size can be reduced by 740.5 kB (8%)
8.8 MB
8.0 MB
In fact, the total size of Absolut.com main page is 8.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 8.0 MB which makes up the majority of the site volume.
Potential reduce by 146.5 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 24.2 kB, which is 13% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 146.5 kB or 80% of the original size.
Potential reduce by 223.3 kB
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Absolut images are well optimized though.
Potential reduce by 352.4 kB
It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 352.4 kB or 67% of the original size.
Potential reduce by 18.3 kB
CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Absolut.com needs all CSS files to be minified and compressed as it can save up to 18.3 kB or 84% of the original size.
Number of requests can be reduced by 33 (33%)
99
66
The browser has sent 99 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Absolut. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 28 to 1 for JavaScripts and as a result speed up the page load time.
561 ms
1348652914.js
112 ms
css
521 ms
site
481 ms
respond
315 ms
modernizr
183 ms
jquery
500 ms
satelliteLib-7ad6b357f47e32e87c5db36c04755f2f89989dd0.js
106 ms
Api
1033 ms
plugins
615 ms
partials
363 ms
avp-custom
327 ms
event
14 ms
satellite-564f65ef64746d3d2a000318.js
69 ms
satellite-5668e8ca64746d342a005dab.js
78 ms
analytics.js
20 ms
1500x800_new.jpg
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appy-new-years-slider.jpg
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la-homepage-slider.jpg
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bartender-gift-guide-slider.jpg
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absolut_absolutvodka_housepartypunch_articleimages.jpg
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unspecified-4.jpg
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absolut_absolutvodka_mixityourself_articleimage.jpg
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unspecified-1.jpg
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absolut_absolutvodka_kyttenjanae_articleimages.jpg
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absolut_absolutvodka_barkit_articleimages.jpg
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absolut_absolutvodka_espressomartini_articleimages.jpg
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absolut_absolutvodka_cosmopolitan_articleimages.jpg
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absolut_absolutvodka_theelderflowercollins_articleimage.jpg
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absolut_absolutvodka_peppar_article_images.jpg
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absolut_absolutvodka_symposium3_articleimage.jpg
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2.1.jpg
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la-party-hero.jpg
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greyhound-article.jpeg
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the-earls-iced-tea-article.jpg
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new-york-mule-article.jpg
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absolut-art.jpg
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caipiroska-article.jpg
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raspberry-rush-article.jpg
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espressomartini-article.jpg
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absolut-mango-mint-article.jpg
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westside-article.jpg
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master-the-classic-the-highball.jpg
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product-small-absolut-vodka-black-d.jpg
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gtm.js
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collect
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product-small-absolut-elyx-black.jpg
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product-small-absolut-peppar-black-d.jpg
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product-small-absolut-citron-black-d.jpg
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product-small-absolut-kurant-black-d.jpg
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product-small-absolut-mandrin-black-d.jpg
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absolut-vanilia-small-black.jpg
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product-small-absolut-berri-acai-black.jpg
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product-small-absolut-raspberri-black.jpg
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product-small-absolut-apeach-black.jpg
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product-small-absolut-ruby-red-black.jpg
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product-small-absolut-100-black.jpg
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product-small-absolut-mango-black.jpg
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product-small-absolut-pears-black.jpg
400 ms
absolut-wildtea-small-black.jpg
395 ms
absolut-apple-small-black.jpg
371 ms
absolut-grape-small-black.jpg
404 ms
absolut-cherrys-small-black.jpg
633 ms
product-small-absolut-hibiskus-black.jpg
378 ms
product-small-absolut-cilantro-black.jpg
368 ms
unv
218 ms
absolut-regular-webfont.woff
189 ms
absolut-medium-webfont.woff
187 ms
absolut-bold-webfont.woff
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absolut-icon-webfont.woff
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absolut-icon-webfont.woff
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drink-search-bg.jpg
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products-hover-sprite.png
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products-display-edge-sprite.png
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pernod-ricard-api.js
623 ms
ibiview.js
190 ms
fbevents.js
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activityi;src=4533689;type=absol002;cat=yahoo001;ord=9050215370953.084
126 ms
satellite-55ba88d6333633001700110a.js
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s-code-contents-2e3ff57c6fd838b99c3c9edd6893c7ad64965ad4.js
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iframe_api
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tac-avp.css
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ytc.js
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analytics.js
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136 ms
www-widgetapi.js
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at.js
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sp.pl
101 ms
loaded.js
20 ms
postback
49 ms
bat.js
79 ms
image.ibvp
95 ms
collect
16 ms
collect
77 ms
absolut-headline-webfont.woff
36 ms
s48508099871687
81 ms
ga-audiences
36 ms
postback
15 ms
tags.js
89 ms
absolut.com accessibility score
Contrast
These are opportunities to improve the legibility of your content.
Impact
Issue
Background and foreground colors do not have a sufficient contrast ratio.
Navigation
These are opportunities to improve keyboard navigation in your application.
Impact
Issue
Heading elements are not in a sequentially-descending order
Names and labels
These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
Links do not have a discernible name
absolut.com best practices score
Trust and Safety
Impact
Issue
Does not use HTTPS
Includes front-end JavaScript libraries with known security vulnerabilities
Ensure CSP is effective against XSS attacks
General
Impact
Issue
Detected JavaScript libraries
absolut.com SEO score
Content Best Practices
Format your HTML in a way that enables crawlers to better understand your app’s content.
Impact
Issue
Links do not have descriptive text
Crawling and Indexing
To appear in search results, crawlers need access to your app.
Impact
Issue
Links are not crawlable
Mobile Friendly
Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).
Impact
Issue
Document uses legible font sizes
EN
EN
UTF-8
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Absolut.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Absolut.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.
absolut.com
Open Graph data is detected on the main page of Absolut. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: