Report Summary

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    Best Practices

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ACLU Election 2016 – Medium

Page Load Speed

1.8 sec in total

First Response

66 ms

Resources Loaded

1.3 sec

Page Rendered

379 ms screenshot

About Website

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This is a website of the American Civil Liberties Union, a Section 501(c)(4) organization. To learn more about the ACLU and its affiliated organizations, please go to


Key Findings

We analyzed page load time and found that the first response time was 66 ms and then it took 1.7 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Performance Metrics performance score


Network Requests Diagram

66 ms

619 ms


35 ms


59 ms


65 ms

Our browser made a total of 70 requests to load all elements on the main page. We found that 97% of them (68 requests) were addressed to the original, 1% (1 request) were made to and 1% (1 request) were made to The less responsive or slowest element that took the longest time to load (619 ms) belongs to the original domain

Page Optimization Overview & Recommendations

Page size can be reduced by 329.5 kB (26%)

Content Size

1.3 MB

After Optimization

932.6 kB

In fact, the total size of main page is 1.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Images take 908.3 kB which makes up the majority of the site volume.

HTML Optimization


Potential reduce by 34.4 kB

  • Original 41.2 kB
  • After minification 36.1 kB
  • After compression 6.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 5.1 kB, which is 12% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 34.4 kB or 83% of the original size.

Image Optimization


Potential reduce by 57.0 kB

  • Original 908.3 kB
  • After minification 851.3 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. ACLU Libertywatch images are well optimized though.

JavaScript Optimization


Potential reduce by 127.6 kB

  • Original 181.0 kB
  • After minification 144.8 kB
  • After compression 53.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 127.6 kB or 71% of the original size.

CSS Optimization


Potential reduce by 110.6 kB

  • Original 131.6 kB
  • After minification 79.4 kB
  • After compression 21.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. needs all CSS files to be minified and compressed as it can save up to 110.6 kB or 84% of the original size.

Requests Breakdown

Number of requests can be reduced by 39 (57%)

Requests Now


After Optimization


The browser has sent 68 CSS, Javascripts, AJAX and image requests in order to completely render the main page of ACLU Libertywatch. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 13 to 1 for JavaScripts and from 23 to 1 for CSS and as a result speed up the page load time.

SEO Factors SEO score


Language and Encoding

  • Language Detected


  • Language Claimed


  • Encoding


Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of ACLU Libertywatch. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: