Analyze

activatedigital.co.uk: Digital Agency Liverpool | Lead Gen, Web Design, PPC | Activate Digital

A digital agency in Liverpool specialising in a range of digital marketing services. We provide creative, development & digital support.

Page load speed analysis

  • 57/100

    Normal result
  • 6

    Successful tests
  • 2

    Failed tests
  • First response

    596 ms

  • Resources loaded

    6.8 sec

  • Page rendered

    4.3 sec

  • Total page load time

    11.6 sec

Click here to check amazing Activate Digital content. Otherwise, check out these important facts you probably never knew about activatedigital.co.uk

We analyzed Activatedigital.co.uk page load time and found that the first response time was 596 ms and then it took 11.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Page optimization

  • HTML 109.4 kB
    Images 359.9 kB
    Javascripts 191.8 kB
    CSS 532.2 kB

    In fact, the total size of Activatedigital.co.uk main page is 1.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. CSS take 532.2 kB which makes up the majority of the site volume.

    • Original 109.4 kB
    • After minification 109.2 kB
    • After compression 13.4 kB

    HTML optimization

    HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 96.0 kB or 88% of the original size.

    • Original 359.9 kB

    Image optimization

    Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Activate Digital images are well optimized though.

    • Original 191.8 kB
    • After minification 191.8 kB
    • After compression 56.2 kB

    JavaScript optimization

    It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 135.6 kB or 71% of the original size.

    • Original 532.2 kB
    • After minification 530.1 kB
    • After compression 94.8 kB

    CSS optimization

    CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Activatedigital.co.uk needs all CSS files to be minified and compressed as it can save up to 437.4 kB or 82% of the original size.

Network requests diagram

  • www.activatedigital.co.uk
  • gtm.js
  • cd210437-0853-40fe-ba2a-236bcbb9a4bb.js
  • fbevents.js
  • uwt.js
  • w.js
  • 26309.css
  • ef94e.css
  • 839f0.css
  • jquery.js
  • 4448d.js
  • analytics.js
  • 490624601338237
  • adsct
  • theme-default.css
  • css
  • collect
  • about-box-horizontal.png
  • widget
  • about-box-vertical.png
  • footer-background.png
  • 350A4C_1_0.woff
  • 350A4C_3_0.woff
  • fontawesome-webfont.woff
  • 350A4C_0_0.woff
  • uuy8bvv.js
  • adsct
  • getembeddetails.ls
  • d
  • d
  • d
  • d
  • d
  • floatbutton_c8ecbaba47c4198667dd3821efe88c77_.css
  • floatbutton_d42abcf5ac8ce7a40725beb93cfaf4ed_.js
  • p.gif
  • top-header-envelope-white.png
  • top-header-envelope-grey.png
  • top-header-phone-white.png
  • top-header-phone-grey.png
  • header-logo-white.png
  • header-logo-white-white.png
  • header-logo-dark.png
  • menu-toggle-open.png
  • menu-toggle-open-black.png
  • menu-toggle-close.png
  • homepage-curve.png
  • 20170920_225204-01.jpg
  • services-digital-marketing-medium.png
  • services-web-development-medium.png
  • services-digital-support-medium.png
  • services-lead-generation-medium.png
  • CONNECT-Aviation-Logo-Dark-1.png
  • CONNECT-Aviation-Logo-Light.png
  • CONNECT-Aviation-Tile.png
  • Logo-Dark-UOL.png
  • Logo-Light-Hunt-and-Hustle-2.png
  • Tile-Hunt-and-Hustle-2.png
  • lfc-dark.png
  • lfc-light.png
  • lfc-tile.png
  • Logo-Dark-PowerGym-1.png
  • Logo-Light-PowerGym-1.png
  • Tile-PowerGym.png
  • pcl-dark.png
  • pcl-light.png
  • pcl-tile.png
  • Logo-Dark-Hunt-and-Hustle-1.png
  • Logo-Light-Hunt-and-Hustle-1.png
  • Tile-Hunt-and-Hustle-1.png
  • Sightseeing-Manchester-Logo-Dark.png
  • Sightseeing-Manchester-Logo-Light-1.png
  • siq_97ef6fabaeee9282491ac0754d64dc8c_.ttf
  • Sightseeing-Manchester-Tile.png
  • KMC_Seasoning-Logo-Dark.png
  • KMC_Seasoning-Logo-Light.png
  • KMC_Seasoning-Tile.jpg
  • about-1.png
  • about-2.png
  • about-3.png
  • about-4.png
  • klee-4163741_1920-744x358.jpg
  • AdobeStock_51614141-360x208.jpg
  • tips-to-improve-google-my-business-featured-360x208.jpg
  • klee-4163741_1920-760x440.jpg
  • AdobeStock_51614141-760x440.jpg
  • tips-to-improve-google-my-business-featured.jpg
  • seo-website-migration-checklist-featured-02-compressor.jpg
  • what-social-platform-for-lead-generation-campaign-min.jpg
  • twitter-in-stream-video-ads-boost-campaigns-featured-03-01-min.jpg
  • 5-book-a-viewing-1-760x440.png
  • Activate-13-760x440.jpg
  • Activate-11-760x440.png
  • Activate-img-08-760x440.png
  • focus-commercial.png
  • city-explorer.png
  • deposit-check-uk.png
  • ascot-property-investments.png
  • luxury-student-homes.png
  • maghull-coaches.png
  • hunt-and-hustle.png
  • maze.png
  • stanley-and-co.png
  • open-payment-solutions.png
  • university-of-liverpool.png
  • velocity.png
  • connect-aviation.png
  • primary-care-law.png
  • powergym-fitness.png
  • sightseeing-manchester.png
  • stage-security.png
  • liverpool-football-club.png
  • infratech-1.png

Our browser made a total of 114 requests to load all elements on the main page. We found that 79% of them (90 requests) were addressed to the original Activatedigital.co.uk, 5% (6 requests) were made to Use.typekit.net and 2% (2 requests) were made to Connect.facebook.net. The less responsive or slowest element that took the longest time to load (1.7 sec) relates to the external source Salesiq.zoho.com.

Additional info on activatedigital.co.uk

Requests

The browser has sent 102 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Activate Digital. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 12 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

12

Javascripts

82

Images

6

CSS

2

AJAX

102

All

Possible request optimization

1

Javascripts

64

Images

1

CSS

2

AJAX

34

Optimized

68

All

Normal result

IP address

Activatedigital.co.uk uses IP address which is currently shared with 4 other domains. The more sites share the same IP address, the higher the host server’s workload is. It is strongly recommended that the host server should be changed or the hosting provider should be requested to give a different (separate) IP address for this domain.

Poor result

IP Trace

activatedigital.co.uk

powergymfitness.co.uk

infratech-solutions.co.uk

sightseeingmanchester.com

cityexplorerliverpool.co.uk

91.197.230.202

DNS records

Type Host Target/ip TTL Other
A

activatedigital.co.uk

91.197.230.202 3600
NS

activatedigital.co.uk

ns4.activate-host-1.co.uk 3600
NS

activatedigital.co.uk

ns3.activate-host-1.co.uk 3600
SOA

activatedigital.co.uk

86400 Mname: ns3.activate-host-1.co.uk
Rname: admin.activate-host-1.co.uk
Serial: 2021031409
Refresh: 3600
Retry: 1800
Expire: 1209600
Minimum-ttl: 86400
MX

activatedigital.co.uk

activatedigital-co-uk.mail.protection.outlook.com 3600 Pri: 0

Language and encoding

Good result

Language

EN en language flag

Detected

EN en language flag

Claimed

Encoding

UTF-8

Claimed

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Activatedigital.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Activatedigital.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

HTTPS certificate

SSL Certificate

Activatedigital.co.uk has no SSL certificate. Web browsing can be safer with HTTPS connection, so we suggest that it should be obtained for this site.

Poor result

Visitor World Map

The server of Activatedigital.co.uk is located in United Kingdom, but, unfortunately, we cannot identify the countries where the visitors come from and thus it’s impossible to define if the distance can potentially affect the page load time.

Good result

Normal result

Social Sharing Optimization

Open Graph data is detected on the main page of Activate Digital. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook:

activatedigital.co.uk

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