Report Summary

  • 42

    Performance

    Renders faster than
    61% of other websites

  • 88

    Accessibility

    Visual factors better than
    that of 68% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 91

    SEO

    Google-friendlier than
    70% of websites

active360.co.uk

Perfect paddleboarding experience in London,UK - Active 360

Page Load Speed

9.5 sec in total

First Response

318 ms

Resources Loaded

8.2 sec

Page Rendered

973 ms

active360.co.uk screenshot

About Website

Visit active360.co.uk now to see the best up-to-date Active 360 content and also check out these interesting facts you probably never knew about active360.co.uk

Paddleboarding enthusiasts can enjoy the very best experience London has to offer. A great activity provided by the team at Active360.

Visit active360.co.uk

Key Findings

We analyzed Active360.co.uk page load time and found that the first response time was 318 ms and then it took 9.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

active360.co.uk performance score

42

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.2 s

8/100

10%

LCP (Largest Contentful Paint)

Value10.5 s

0/100

25%

SI (Speed Index)

Value6.9 s

33/100

10%

TBT (Total Blocking Time)

Value350 ms

72/100

30%

CLS (Cumulative Layout Shift)

Value0.002

100/100

15%

TTI (Time to Interactive)

Value13.5 s

11/100

10%

Network Requests Diagram

active360.co.uk

318 ms

active360.co.uk

839 ms

style.min.css

256 ms

css

37 ms

menu-animation.min.css

178 ms

Our browser made a total of 141 requests to load all elements on the main page. We found that 70% of them (98 requests) were addressed to the original Active360.co.uk, 16% (23 requests) were made to and 6% (9 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (6.3 sec) relates to the external source Crowdifyserver.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 289.2 kB (12%)

Content Size

2.5 MB

After Optimization

2.2 MB

In fact, the total size of Active360.co.uk main page is 2.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 2.2 MB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 220.2 kB

  • Original 264.4 kB
  • After minification 264.3 kB
  • After compression 44.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 220.2 kB or 83% of the original size.

Image Optimization

-3%

Potential reduce by 69.0 kB

  • Original 2.2 MB
  • After minification 2.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Active 360 images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 24 B

  • Original 3.0 kB
  • After minification 3.0 kB
  • After compression 2.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 0 B

  • Original 5 B

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered.

Requests Breakdown

Number of requests can be reduced by 76 (80%)

Requests Now

95

After Optimization

19

The browser has sent 95 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Active 360. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 42 to 1 for JavaScripts and from 36 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

active360.co.uk accessibility score

88

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

active360.co.uk best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Requests the notification permission on page load

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

active360.co.uk SEO score

91

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Active360.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Active360.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Active 360. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: