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Report Summary

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    Performance

  • 0

    Accessibility

  • 0

    Best Practices

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    SEO

activeinstinct.co.uk

JD Sports | Shop Online Now

Page Load Speed

2.7 sec in total

First Response

512 ms

Resources Loaded

2.1 sec

Page Rendered

146 ms

activeinstinct.co.uk screenshot

About Website

Click here to check amazing Activeinstinct content. Otherwise, check out these important facts you probably never knew about activeinstinct.co.uk

JD Sports is the leading trainer & sports fashion retailer in the UK ✓Free Standard Delivery on Orders over £70 ✓100's of Exclusive Lines ✓Buy Now, Pay Later

Visit activeinstinct.co.uk

Key Findings

We analyzed Activeinstinct.co.uk page load time and found that the first response time was 512 ms and then it took 2.2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

activeinstinct.co.uk performance score

0

Network Requests Diagram

www.activinstinct.com

512 ms

jquery.min.js

37 ms

simple_gallery.css

274 ms

jquery.royalslider.min.js

303 ms

royalslider.css

129 ms

Our browser made a total of 101 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Activeinstinct.co.uk, 15% (15 requests) were made to Assets.activinstinct.com and 8% (8 requests) were made to 03bbcb53b0652d2879e5-559279891b0b2e70d634b04cdd38b68c.ssl.cf3.rackcdn.com. The less responsive or slowest element that took the longest time to load (553 ms) relates to the external source Assets.activinstinct.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 135.6 kB (21%)

Content Size

631.6 kB

After Optimization

496.0 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Activeinstinct.co.uk main page is 631.6 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 30% of websites need less resources to load. Images take 370.9 kB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 54.7 kB

  • Original 65.9 kB
  • After minification 60.2 kB
  • After compression 11.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 54.7 kB or 83% of the original size.

Image Optimization

-1%

Potential reduce by 4.8 kB

  • Original 370.9 kB
  • After minification 366.1 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Activeinstinct images are well optimized though.

JavaScript Optimization

-28%

Potential reduce by 41.8 kB

  • Original 151.3 kB
  • After minification 147.8 kB
  • After compression 109.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 41.8 kB or 28% of the original size.

CSS Optimization

-79%

Potential reduce by 34.2 kB

  • Original 43.6 kB
  • After minification 39.5 kB
  • After compression 9.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Activeinstinct.co.uk needs all CSS files to be minified and compressed as it can save up to 34.2 kB or 79% of the original size.

Requests Breakdown

Number of requests can be reduced by 74 (81%)

Requests Now

91

After Optimization

17

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 91 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Activeinstinct. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 11 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.activinstinct.com

www.activinstinct.com

512 ms

jquery.min.js

jquery.min.js

37 ms

simple_gallery.css

simple_gallery.css

274 ms

jquery.royalslider.min.js

jquery.royalslider.min.js

303 ms

royalslider.css

royalslider.css

129 ms

rs-default.css

rs-default.css

132 ms

site_wide_v_0_8_7.min.css

site_wide_v_0_8_7.min.css

194 ms

jquery.MetaData.js

jquery.MetaData.js

82 ms

ld.js

ld.js

48 ms

generic.js

generic.js

322 ms

simple_gallery_1.2.js

simple_gallery_1.2.js

119 ms

analytics.js

analytics.js

33 ms

test-basketicon.png

test-basketicon.png

26 ms

ailogo_277x40_2.png

ailogo_277x40_2.png

61 ms

4efbdc9b1960de5f.jpeg

4efbdc9b1960de5f.jpeg

238 ms

8db1bb02acd4f6f83.jpeg

8db1bb02acd4f6f83.jpeg

74 ms

c9978210677701a9a.jpeg

c9978210677701a9a.jpeg

93 ms

51ecc901b9ee4596a.jpeg

51ecc901b9ee4596a.jpeg

75 ms

5d14b734a1c211343.jpeg

5d14b734a1c211343.jpeg

123 ms

box2-131015.jpg

box2-131015.jpg

270 ms

box3-131015.jpg

box3-131015.jpg

553 ms

arrow-nav.png

arrow-nav.png

35 ms

trustedshops_m.png

trustedshops_m.png

42 ms

accredited_isis_los.gif

accredited_isis_los.gif

60 ms

accredited_idis_los.gif

accredited_idis_los.gif

59 ms

gplus_0214.jpg

gplus_0214.jpg

71 ms

UK_payment.jpg

UK_payment.jpg

72 ms

collect

collect

9 ms

collect

collect

64 ms

collect

collect

10 ms

collect

collect

73 ms

event

event

201 ms

activinstinct-uk

activinstinct-uk

196 ms

view

view

101 ms

view

view

212 ms

sociomantic

sociomantic

549 ms

UserMatch.ashx

UserMatch.ashx

14 ms

sync.cgi

sync.cgi

282 ms

rum

rum

60 ms

u.php

u.php

33 ms

serve

serve

103 ms

77 ms

pixel

pixel

102 ms

usersync

usersync

40 ms

Pug

Pug

58 ms

info.php

info.php

290 ms

tg-03.yieldpartners.com

tg-03.yieldpartners.com

327 ms

merge

merge

13 ms

match

match

33 ms

rum

rum

49 ms

u.php

u.php

108 ms

94 ms

sd

sd

37 ms

tap.php

tap.php

62 ms

match

match

121 ms

match

match

99 ms

pixel

pixel

67 ms

UserMatch.ashx

UserMatch.ashx

41 ms

rum

rum

52 ms

merge

merge

33 ms

serve

serve

52 ms

usersync

usersync

33 ms

match

match

30 ms

Pug

Pug

50 ms

pixel

pixel

66 ms

tg-03.yieldpartners.com

tg-03.yieldpartners.com

226 ms

info.php

info.php

180 ms

sociomantic

sociomantic

463 ms

sync.cgi

sync.cgi

293 ms

tap.php

tap.php

37 ms

sd

sd

35 ms

u.php

u.php

37 ms

54 ms

match

match

163 ms

match

match

162 ms

match

match

192 ms

match

match

184 ms

match

match

387 ms

match

match

179 ms

match

match

393 ms

match

match

393 ms

match

match

169 ms

cm.gif

cm.gif

23 ms

match

match

171 ms

cm.gif

cm.gif

6 ms

mapuser

mapuser

110 ms

match

match

154 ms

match

match

188 ms

match

match

139 ms

match

match

141 ms

match

match

116 ms

match

match

121 ms

mapuser

mapuser

103 ms

match

match

145 ms

match

match

146 ms

match

match

152 ms

match

match

97 ms

match

match

97 ms

s.js

s.js

49 ms

dis.aspx

dis.aspx

241 ms

i.gif

i.gif

8 ms

SEO Factors

activeinstinct.co.uk SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Activeinstinct.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Activeinstinct.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

activeinstinct.co.uk

Open Graph description is not detected on the main page of Activeinstinct. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: