Tools & Wizards About Us
ad-gift.co.uk screenshot

Report Summary

  • 46

    Performance

    Renders faster than
    65% of other websites

  • 93

    Accessibility

    Visual factors better than
    that of 80% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 99

    SEO

    Google-friendlier than
    93% of websites

ad-gift.co.uk

ADVERTISING GIFT CONNECT

Page Load Speed

3.8 sec in total

First Response

247 ms

Resources Loaded

3.1 sec

Page Rendered

376 ms

ad-gift.co.uk screenshot

About Website

Welcome to ad-gift.co.uk homepage info - get ready to check Ad GIFT best content right away, or after learning these important things about ad-gift.co.uk

ADVERTISING GIFT CONNECT Promotional Items and Printed Merchandise

Visit ad-gift.co.uk

Key Findings

We analyzed Ad-gift.co.uk page load time and found that the first response time was 247 ms and then it took 3.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

ad-gift.co.uk performance score

46

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.9 s

1/100

10%

LCP (Largest Contentful Paint)

Value6.9 s

6/100

25%

SI (Speed Index)

Value9.0 s

14/100

10%

TBT (Total Blocking Time)

Value230 ms

87/100

30%

CLS (Cumulative Layout Shift)

Value0.001

100/100

15%

TTI (Time to Interactive)

Value11.1 s

20/100

10%

Network Requests Diagram

ad-gift.co.uk

247 ms

www.ad-gift.co.uk

825 ms

analytics.js

27 ms

jquery-ui-1.8.custom.css

134 ms

store-bootstrap.css

203 ms

Our browser made a total of 58 requests to load all elements on the main page. We found that 66% of them (38 requests) were addressed to the original Ad-gift.co.uk, 12% (7 requests) were made to Fonts.gstatic.com and 9% (5 requests) were made to S3-eu-west-1.amazonaws.com. The less responsive or slowest element that took the longest time to load (825 ms) belongs to the original domain Ad-gift.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 264.6 kB (21%)

Content Size

1.3 MB

After Optimization

993.8 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Ad-gift.co.uk main page is 1.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 591.8 kB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 47.5 kB

  • Original 58.5 kB
  • After minification 54.6 kB
  • After compression 11.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 47.5 kB or 81% of the original size.

Image Optimization

-6%

Potential reduce by 33.9 kB

  • Original 591.8 kB
  • After minification 557.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Ad GIFT images are well optimized though.

JavaScript Optimization

-29%

Potential reduce by 146.8 kB

  • Original 501.9 kB
  • After minification 501.9 kB
  • After compression 355.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 146.8 kB or 29% of the original size.

CSS Optimization

-34%

Potential reduce by 36.4 kB

  • Original 106.2 kB
  • After minification 106.2 kB
  • After compression 69.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Ad-gift.co.uk needs all CSS files to be minified and compressed as it can save up to 36.4 kB or 34% of the original size.

Requests Breakdown

Number of requests can be reduced by 33 (75%)

Requests Now

44

After Optimization

11

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 44 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ad GIFT. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 21 to 1 for JavaScripts and from 14 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

ad-gift.co.uk

ad-gift.co.uk

247 ms

www.ad-gift.co.uk

www.ad-gift.co.uk

825 ms

analytics.js

analytics.js

27 ms

jquery-ui-1.8.custom.css

jquery-ui-1.8.custom.css

134 ms

store-bootstrap.css

store-bootstrap.css

203 ms

bootstrap-icons.css

bootstrap-icons.css

272 ms

screensize.css

screensize.css

293 ms

jquery.clickpromo.packed.js

jquery.clickpromo.packed.js

525 ms

jquery.extras.js

jquery.extras.js

360 ms

cpcommon.js

cpcommon.js

301 ms

enquiry-form.js

enquiry-form.js

300 ms

jquery.nyroModal.cpuser.js

jquery.nyroModal.cpuser.js

339 ms

get.php

get.php

575 ms

vs.js

vs.js

369 ms

artworktool.js

artworktool.js

368 ms

codecore.css

codecore.css

407 ms

jquery.technologovs.js

jquery.technologovs.js

428 ms

theme-custom.css

theme-custom.css

573 ms

custom.css

custom.css

436 ms

cpuser.js

cpuser.js

573 ms

socket.io.js

socket.io.js

589 ms

promise-6.1.0.js

promise-6.1.0.js

503 ms

fileuploader--default.css

fileuploader--default.css

609 ms

jquery.filer.min.js

jquery.filer.min.js

610 ms

main.js

main.js

609 ms

jquery.filer.css

jquery.filer.css

612 ms

jquery.filer-dragdropbox-theme.css

jquery.filer-dragdropbox-theme.css

647 ms

d25ad24e9fac47f98b6c64c1b33d6926.min.js

d25ad24e9fac47f98b6c64c1b33d6926.min.js

34 ms

collect

collect

14 ms

js

js

51 ms

js

js

67 ms

brandit.js

brandit.js

589 ms

options.js

options.js

599 ms

loader-blue.gif

loader-blue.gif

82 ms

css

css

33 ms

71 ms

jquery-filer.css

jquery-filer.css

70 ms

3972.jpg

3972.jpg

526 ms

Website%20Heading-adgiftconnect-2023-E.jpg

Website%20Heading-adgiftconnect-2023-E.jpg

152 ms

3973.jpg

3973.jpg

221 ms

4846.jpg

4846.jpg

204 ms

4843.jpg

4843.jpg

221 ms

4839.jpg

4839.jpg

138 ms

gototop.png

gototop.png

88 ms

3997.jpg

3997.jpg

500 ms

3975.jpg

3975.jpg

423 ms

3974.jpg

3974.jpg

503 ms

3977.jpg

3977.jpg

533 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1x4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1x4gaVc.ttf

42 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4gaVc.ttf

47 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVc.ttf

61 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsiH0B4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsiH0B4gaVc.ttf

66 ms

memQYaGs126MiZpBA-UFUIcVXSCEkx2cmqvXlWq8tWZ0Pw86hd0RkyFjWVAexQ.ttf

memQYaGs126MiZpBA-UFUIcVXSCEkx2cmqvXlWq8tWZ0Pw86hd0RkyFjWVAexQ.ttf

67 ms

memQYaGs126MiZpBA-UFUIcVXSCEkx2cmqvXlWq8tWZ0Pw86hd0Rk8ZkWVAexQ.ttf

memQYaGs126MiZpBA-UFUIcVXSCEkx2cmqvXlWq8tWZ0Pw86hd0Rk8ZkWVAexQ.ttf

71 ms

memQYaGs126MiZpBA-UFUIcVXSCEkx2cmqvXlWq8tWZ0Pw86hd0Rk5hkWVAexQ.ttf

memQYaGs126MiZpBA-UFUIcVXSCEkx2cmqvXlWq8tWZ0Pw86hd0Rk5hkWVAexQ.ttf

71 ms

bundle.min.js

bundle.min.js

31 ms

cloud_popdrops--default.css

cloud_popdrops--default.css

136 ms

42 ms

Accessibility Review

ad-gift.co.uk accessibility score

93

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

ad-gift.co.uk best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

ad-gift.co.uk SEO score

99

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Ad-gift.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Ad-gift.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

ad-gift.co.uk

Open Graph description is not detected on the main page of Ad GIFT. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: