Tools & Wizards About Us
ad-tech.com screenshot

Report Summary

  • 91

    Performance

    Renders faster than
    91% of other websites

  • 94

    Accessibility

    Visual factors better than
    that of 84% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    81% of websites

  • 100

    SEO

    Google-friendlier than
    95% of websites

ad-tech.com

Adtech | Welcome

Page Load Speed

2.5 sec in total

First Response

642 ms

Resources Loaded

1.8 sec

Page Rendered

71 ms

ad-tech.com screenshot

About Website

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Key Findings

We analyzed Ad-tech.com page load time and found that the first response time was 642 ms and then it took 1.9 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 35% of websites can load faster.

Performance Metrics

ad-tech.com performance score

91

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.0 s

85/100

10%

LCP (Largest Contentful Paint)

Value3.2 s

73/100

25%

SI (Speed Index)

Value2.8 s

95/100

10%

TBT (Total Blocking Time)

Value0 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.016

100/100

15%

TTI (Time to Interactive)

Value2.0 s

99/100

10%

Network Requests Diagram

ad-tech.com

642 ms

style.min.css

604 ms

delhi.jpeg

1183 ms

tokyo.jpeg

600 ms

Our browser made a total of 4 requests to load all elements on the main page. We found that all of those requests were addressed to Ad-tech.com and no external sources were called. The less responsive or slowest element that took the longest time to load (1.2 sec) belongs to the original domain Ad-tech.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.0 kB (1%)

Content Size

69.6 kB

After Optimization

68.6 kB

  • HTML
  • Images
  • CSS

In fact, the total size of Ad-tech.com main page is 69.6 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only 10% of websites need less resources to load. Images take 67.1 kB which makes up the majority of the site volume.

HTML Optimization

-63%

Potential reduce by 939 B

  • Original 1.5 kB
  • After minification 1.1 kB
  • After compression 554 B

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 404 B, which is 27% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 939 B or 63% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 67.1 kB
  • After minification 67.1 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Adtech images are well optimized though.

CSS Optimization

-9%

Potential reduce by 96 B

  • Original 1.0 kB
  • After minification 1.0 kB
  • After compression 921 B

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Ad-tech.com has all CSS files already compressed.

Requests Breakdown

We found no issues to fix!

Requests Now

3

After Optimization

3

  • Images
  • CSS

The browser has sent 3 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Adtech. According to our analytics all requests are already optimized.

Network Requests Diagram

ad-tech.com

ad-tech.com

642 ms

style.min.css

style.min.css

604 ms

delhi.jpeg

delhi.jpeg

1183 ms

tokyo.jpeg

tokyo.jpeg

600 ms

Accessibility Review

ad-tech.com accessibility score

94

Accessibility Issues

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best Practices

ad-tech.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

SEO Factors

ad-tech.com SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Ad-tech.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Ad-tech.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

ad-tech.com

Open Graph description is not detected on the main page of Adtech. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: