Report Summary

  • 4

    Performance

    Renders faster than
    20% of other websites

  • 96

    Accessibility

    Visual factors better than
    that of 89% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 88

    SEO

    Google-friendlier than
    66% of websites

ad.gov.ir

معاونت امور مطبوعاتی و اطلاع رسانی دفتر تبلیغات | وزارت فرهنگ و ارشاد اسلامی

Page Load Speed

5.3 sec in total

First Response

847 ms

Resources Loaded

4.3 sec

Page Rendered

208 ms

ad.gov.ir screenshot

About Website

Welcome to ad.gov.ir homepage info - get ready to check Ad best content for Iran right away, or after learning these important things about ad.gov.ir

معاونت امور مطبوعاتی و اطلاع رسانی دفتر تبلیغات ، وزارت فرهنگ و ارشاد اسلامی

Visit ad.gov.ir

Key Findings

We analyzed Ad.gov.ir page load time and found that the first response time was 847 ms and then it took 4.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

ad.gov.ir performance score

4

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value7.2 s

1/100

10%

LCP (Largest Contentful Paint)

Value14.2 s

0/100

25%

SI (Speed Index)

Value16.0 s

0/100

10%

TBT (Total Blocking Time)

Value1,940 ms

8/100

30%

CLS (Cumulative Layout Shift)

Value0.995

2/100

15%

TTI (Time to Interactive)

Value13.5 s

11/100

10%

Network Requests Diagram

ad.gov.ir

847 ms

common.css

187 ms

jquery.min.js

538 ms

thickbox.js

354 ms

thickbox.css

360 ms

Our browser made a total of 74 requests to load all elements on the main page. We found that all of those requests were addressed to Ad.gov.ir and no external sources were called. The less responsive or slowest element that took the longest time to load (2.4 sec) belongs to the original domain Ad.gov.ir.

Page Optimization Overview & Recommendations

Page size can be reduced by 225.8 kB (27%)

Content Size

826.8 kB

After Optimization

601.0 kB

In fact, the total size of Ad.gov.ir main page is 826.8 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Images take 567.2 kB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 63.5 kB

  • Original 73.6 kB
  • After minification 54.9 kB
  • After compression 10.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 18.7 kB, which is 25% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 63.5 kB or 86% of the original size.

Image Optimization

-6%

Potential reduce by 32.5 kB

  • Original 567.2 kB
  • After minification 534.7 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Ad images are well optimized though.

JavaScript Optimization

-69%

Potential reduce by 111.5 kB

  • Original 162.7 kB
  • After minification 143.7 kB
  • After compression 51.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 111.5 kB or 69% of the original size.

CSS Optimization

-79%

Potential reduce by 18.3 kB

  • Original 23.3 kB
  • After minification 17.0 kB
  • After compression 5.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Ad.gov.ir needs all CSS files to be minified and compressed as it can save up to 18.3 kB or 79% of the original size.

Requests Breakdown

Number of requests can be reduced by 15 (21%)

Requests Now

73

After Optimization

58

The browser has sent 73 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ad. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 13 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

ad.gov.ir accessibility score

96

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

ad.gov.ir best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

ad.gov.ir SEO score

88

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    FA

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Ad.gov.ir can be misinterpreted by Google and other search engines. Our service has detected that Persian is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Ad.gov.ir main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Ad. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: