Tools & Wizards About Us
adadmedia.com screenshot

Report Summary

  • 45

    Performance

    Renders faster than
    64% of other websites

  • 98

    Accessibility

    Visual factors better than
    that of 94% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

adadmedia.com

Advertising Advantage | Growth Agency

Page Load Speed

7.5 sec in total

First Response

141 ms

Resources Loaded

6.8 sec

Page Rendered

637 ms

adadmedia.com screenshot

About Website

Welcome to adadmedia.com homepage info - get ready to check Adadmedia best content for United States right away, or after learning these important things about adadmedia.com

Drive sustainable growth with our market leading approach to media strategy, data analytics and creative execution.

Visit adadmedia.com

Key Findings

We analyzed Adadmedia.com page load time and found that the first response time was 141 ms and then it took 7.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

adadmedia.com performance score

45

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.5 s

6/100

10%

LCP (Largest Contentful Paint)

Value8.5 s

1/100

25%

SI (Speed Index)

Value8.6 s

17/100

10%

TBT (Total Blocking Time)

Value310 ms

77/100

30%

CLS (Cumulative Layout Shift)

Value0.002

100/100

15%

TTI (Time to Interactive)

Value8.1 s

41/100

10%

Network Requests Diagram

adadmedia.com

141 ms

adadmedia.com

275 ms

adad.com.au

868 ms

gtm.js

73 ms

bootstrap.min.css

427 ms

Our browser made a total of 97 requests to load all elements on the main page. We found that 2% of them (2 requests) were addressed to the original Adadmedia.com, 97% (94 requests) were made to Adad.com.au and 1% (1 request) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (3.1 sec) relates to the external source Adad.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 80.5 kB (1%)

Content Size

10.2 MB

After Optimization

10.1 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Adadmedia.com main page is 10.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 10.1 MB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 21.0 kB

  • Original 26.0 kB
  • After minification 21.7 kB
  • After compression 5.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 4.2 kB, which is 16% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 21.0 kB or 81% of the original size.

Image Optimization

-0%

Potential reduce by 24.3 kB

  • Original 10.1 MB
  • After minification 10.0 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Adadmedia images are well optimized though.

JavaScript Optimization

-24%

Potential reduce by 17.2 kB

  • Original 71.2 kB
  • After minification 71.2 kB
  • After compression 54.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 17.2 kB or 24% of the original size.

CSS Optimization

-32%

Potential reduce by 18.1 kB

  • Original 56.3 kB
  • After minification 56.3 kB
  • After compression 38.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Adadmedia.com needs all CSS files to be minified and compressed as it can save up to 18.1 kB or 32% of the original size.

Requests Breakdown

Number of requests can be reduced by 6 (12%)

Requests Now

50

After Optimization

44

  • Images
  • JavaScript
  • CSS

The browser has sent 50 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Adadmedia. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 4 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

adadmedia.com

adadmedia.com

141 ms

adadmedia.com

adadmedia.com

275 ms

adad.com.au

adad.com.au

868 ms

gtm.js

gtm.js

73 ms

bootstrap.min.css

bootstrap.min.css

427 ms

main.css

main.css

636 ms

aboutUs.css

aboutUs.css

842 ms

bootstrap-icons.css

bootstrap-icons.css

856 ms

logo.svg

logo.svg

845 ms

ADAD_logo.svg

ADAD_logo.svg

845 ms

scrolldown.png

scrolldown.png

857 ms

Luke.jpg

Luke.jpg

843 ms

jquery-3.5.1.min.js

jquery-3.5.1.min.js

1269 ms

bootstrap.bundle.min.js

bootstrap.bundle.min.js

1066 ms

aboutUs.js

aboutUs.js

1072 ms

Wally.jpg

Wally.jpg

1056 ms

Matt.jpg

Matt.jpg

1066 ms

emma.jpg

emma.jpg

1066 ms

Tracey.jpg

Tracey.jpg

1262 ms

Chris.jpg

Chris.jpg

1271 ms

Blake.jpg

Blake.jpg

1272 ms

Bec.jpg

Bec.jpg

1276 ms

1.jpg

1.jpg

1289 ms

Travelodge1.jpg

Travelodge1.jpg

1469 ms

38.jpg

38.jpg

1475 ms

4.jpg

4.jpg

1475 ms

wise_.jpg

wise_.jpg

1477 ms

easyshed_.jpg

easyshed_.jpg

1490 ms

40.jpg

40.jpg

1501 ms

Aussie_.jpg

Aussie_.jpg

1675 ms

Ring_.jpg

Ring_.jpg

1683 ms

optislim_.jpg

optislim_.jpg

1684 ms

teachers_health_.jpg

teachers_health_.jpg

1685 ms

Hoselink_.jpg

Hoselink_.jpg

1701 ms

smartpay_.jpg

smartpay_.jpg

1710 ms

Blinkist_.jpg

Blinkist_.jpg

1880 ms

eHarmony.jpg

eHarmony.jpg

1886 ms

NordVpn_.jpg

NordVpn_.jpg

1887 ms

Babbel_.jpg

Babbel_.jpg

1888 ms

2.jpg

2.jpg

1912 ms

balsam_hill_.jpg

balsam_hill_.jpg

1494 ms

boostlab_.jpg

boostlab_.jpg

1460 ms

aboutus.css

aboutus.css

1260 ms

luke.jpg

luke.jpg

2894 ms

adad_logo.svg

adad_logo.svg

1324 ms

logo.svg

logo.svg

1325 ms

trinny_london_.jpg

trinny_london_.jpg

1314 ms

scrolldown.png

scrolldown.png

1446 ms

wally.jpg

wally.jpg

2476 ms

gmp_.jpg

gmp_.jpg

1242 ms

matt.jpg

matt.jpg

2732 ms

emma.jpg

emma.jpg

2731 ms

aboutus.js

aboutus.js

1439 ms

tracey.jpg

tracey.jpg

2681 ms

41.jpg

41.jpg

1448 ms

chris.jpg

chris.jpg

2876 ms

blake.jpg

blake.jpg

3094 ms

bec.jpg

bec.jpg

2889 ms

1.jpg

1.jpg

2718 ms

travelodge1.jpg

travelodge1.jpg

2541 ms

38.jpg

38.jpg

2710 ms

4.jpg

4.jpg

2742 ms

wise_.jpg

wise_.jpg

2741 ms

easyshed_.jpg

easyshed_.jpg

2866 ms

40.jpg

40.jpg

2869 ms

aussie_.jpg

aussie_.jpg

2717 ms

ring_.jpg

ring_.jpg

2746 ms

optislim_.jpg

optislim_.jpg

2746 ms

teachers_health_.jpg

teachers_health_.jpg

2878 ms

hoselink_.jpg

hoselink_.jpg

2870 ms

smartpay_.jpg

smartpay_.jpg

2866 ms

blinkist_.jpg

blinkist_.jpg

2717 ms

eharmony.jpg

eharmony.jpg

2754 ms

nordvpn_.jpg

nordvpn_.jpg

2754 ms

babbel_.jpg

babbel_.jpg

2881 ms

2.jpg

2.jpg

2866 ms

balsam_hill_.jpg

balsam_hill_.jpg

2866 ms

boostlab_.jpg

boostlab_.jpg

2716 ms

heart_of_nation_.jpg

heart_of_nation_.jpg

2688 ms

UP.svg

UP.svg

2691 ms

trinny_london_.jpg

trinny_london_.jpg

2812 ms

CircularStd-bold.otf

CircularStd-bold.otf

2823 ms

fb_icon_white.svg

fb_icon_white.svg

2694 ms

gmp_.jpg

gmp_.jpg

2708 ms

ln_icon_white.svg

ln_icon_white.svg

2553 ms

41.jpg

41.jpg

2353 ms

01-Main.jpg

01-Main.jpg

1655 ms

Film-texture.png

Film-texture.png

1462 ms

03-Team.jpg

03-Team.jpg

1404 ms

Client_BG.jpg

Client_BG.jpg

1421 ms

heart_of_nation_.jpg

heart_of_nation_.jpg

422 ms

up.svg

up.svg

423 ms

circularstd-bold.otf

circularstd-bold.otf

404 ms

01-main.jpg

01-main.jpg

224 ms

film-texture.png

film-texture.png

215 ms

03-team.jpg

03-team.jpg

228 ms

client_bg.jpg

client_bg.jpg

266 ms

Accessibility Review

adadmedia.com accessibility score

98

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

adadmedia.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

adadmedia.com SEO score

93

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Adadmedia.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Adadmedia.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

adadmedia.com

Open Graph description is not detected on the main page of Adadmedia. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: