7.1 sec in total
210 ms
6.5 sec
380 ms
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Visit adaptive.marketingWe analyzed Adaptive.marketing page load time and found that the first response time was 210 ms and then it took 6.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.
adaptive.marketing performance score
name
value
score
weighting
Value3.9 s
25/100
10%
Value9.7 s
0/100
25%
Value14.6 s
1/100
10%
Value350 ms
74/100
30%
Value0.033
100/100
15%
Value9.6 s
29/100
10%
210 ms
1879 ms
74 ms
141 ms
201 ms
Our browser made a total of 93 requests to load all elements on the main page. We found that 77% of them (72 requests) were addressed to the original Adaptive.marketing, 14% (13 requests) were made to Fonts.gstatic.com and 4% (4 requests) were made to Lh3.googleusercontent.com. The less responsive or slowest element that took the longest time to load (3.1 sec) belongs to the original domain Adaptive.marketing.
Page size can be reduced by 98.6 kB (11%)
887.6 kB
789.0 kB
In fact, the total size of Adaptive.marketing main page is 887.6 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Javascripts take 452.3 kB which makes up the majority of the site volume.
Potential reduce by 71.7 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 71.7 kB or 69% of the original size.
Potential reduce by 3.7 kB
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Adaptive images are well optimized though.
Potential reduce by 15.4 kB
It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.
Potential reduce by 7.9 kB
CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Adaptive.marketing has all CSS files already compressed.
Number of requests can be reduced by 63 (85%)
74
11
The browser has sent 74 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Adaptive. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 44 to 1 for JavaScripts and from 21 to 1 for CSS and as a result speed up the page load time.
adaptive.marketing
210 ms
adaptive.marketing
1879 ms
style.min.css
74 ms
styles.css
141 ms
style.css
201 ms
plugins.min.css
202 ms
modules.min.css
343 ms
font-awesome.min.css
217 ms
style.min.css
214 ms
ionicons.min.css
208 ms
style.css
270 ms
style.css
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modules-responsive.min.css
278 ms
blog-responsive.min.css
284 ms
style_dynamic_responsive.css
285 ms
style_dynamic.css
337 ms
css
40 ms
js_composer.min.css
480 ms
wprevpro_w3.css
356 ms
modern.css
1114 ms
jquery.min.js
1181 ms
jquery-migrate.min.js
1105 ms
wprs-combined.min.js
1104 ms
wprev-public.min.js
1193 ms
js
72 ms
css
40 ms
style-min.css
544 ms
rs6.css
613 ms
index.js
680 ms
index.js
749 ms
rbtools.min.js
893 ms
rs6.min.js
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core.min.js
1124 ms
tabs.min.js
1168 ms
accordion.min.js
1168 ms
mediaelement-and-player.min.js
1339 ms
mediaelement-migrate.min.js
2088 ms
wp-mediaelement.min.js
2100 ms
modernizr.custom.85257.js
2103 ms
jquery.appear.js
2210 ms
hoverIntent.min.js
2221 ms
jquery.plugin.js
2146 ms
jquery.countdown.min.js
2093 ms
parallax.min.js
2033 ms
select2.min.js
2030 ms
easypiechart.js
2021 ms
jquery.waypoints.min.js
2018 ms
Chart.min.js
2032 ms
counter.js
1981 ms
fluidvids.min.js
1991 ms
jquery.prettyPhoto.min.js
1986 ms
jquery.nicescroll.min.js
2866 ms
ScrollToPlugin.min.js
2928 ms
TweenLite.min.js
2735 ms
jquery.mixitup.min.js
2722 ms
jquery.waitforimages.js
2715 ms
jquery.easing.1.3.js
2578 ms
skrollr.js
2594 ms
slick.min.js
2529 ms
bootstrapCarousel.js
2466 ms
jquery.touchSwipe.min.js
2398 ms
jquery.multiscroll.min.js
2323 ms
typed.js
2174 ms
isotope.pkgd.min.js
2121 ms
modules.min.js
2182 ms
like.min.js
2101 ms
js_composer_front.min.js
3067 ms
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162 ms
PartnerBadgeClickable.svg
161 ms
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304 ms
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adaptive-marketing-logo-1-01.png
2928 ms
dummy.png
2903 ms
google_small_icon.png
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case-study-img-6-Copy.jpg
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kmKiZrc3Hgbbcjq75U4uslyuy4kn0qviTgY5KcY.woff
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ionicons.ttf
3007 ms
ElegantIcons.woff
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fontawesome-webfont.woff
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fontello.woff
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adaptive.marketing accessibility score
Contrast
These are opportunities to improve the legibility of your content.
Impact
Issue
Background and foreground colors do not have a sufficient contrast ratio.
Names and labels
These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
Image elements do not have [alt] attributes
Links do not have a discernible name
Best practices
These items highlight common accessibility best practices.
Impact
Issue
[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.
adaptive.marketing best practices score
Trust and Safety
Impact
Issue
Does not use HTTPS
Ensure CSP is effective against XSS attacks
User Experience
Impact
Issue
Displays images with incorrect aspect ratio
General
Impact
Issue
Detected JavaScript libraries
adaptive.marketing SEO score
Content Best Practices
Format your HTML in a way that enables crawlers to better understand your app’s content.
Impact
Issue
Links do not have descriptive text
Image elements do not have [alt] attributes
Crawling and Indexing
To appear in search results, crawlers need access to your app.
Impact
Issue
Links are not crawlable
robots.txt is not valid
Mobile Friendly
Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).
Impact
Issue
Document uses legible font sizes
EN
EN
UTF-8
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Adaptive.marketing can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Adaptive.marketing main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.
adaptive.marketing
Open Graph data is detected on the main page of Adaptive. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: