Tools & Wizards About Us
addictive-strategy.com screenshot

Report Summary

  • 33

    Performance

    Renders faster than
    53% of other websites

  • 78

    Accessibility

    Visual factors better than
    that of 45% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

addictive-strategy.com

Brand Architects I Marketing Strategy & Brand Transformation

Page Load Speed

4 sec in total

First Response

615 ms

Resources Loaded

3.3 sec

Page Rendered

165 ms

addictive-strategy.com screenshot

About Website

Click here to check amazing Addictive Strategy content. Otherwise, check out these important facts you probably never knew about addictive-strategy.com

Brand Architects is a boutique of Consultancy and Training specialized in creating Marketing Strategy & Brand Transformation. Helps companies achieve market leadership. Received numerous Effie Awards.

Visit addictive-strategy.com

Key Findings

We analyzed Addictive-strategy.com page load time and found that the first response time was 615 ms and then it took 3.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

addictive-strategy.com performance score

33

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.9 s

10/100

10%

LCP (Largest Contentful Paint)

Value8.7 s

1/100

25%

SI (Speed Index)

Value9.8 s

10/100

10%

TBT (Total Blocking Time)

Value730 ms

41/100

30%

CLS (Cumulative Layout Shift)

Value0.047

99/100

15%

TTI (Time to Interactive)

Value9.3 s

31/100

10%

Network Requests Diagram

addictive-strategy.com

615 ms

style.min.css

122 ms

styles.css

241 ms

settings.css

345 ms

font-awesome.min.css

342 ms

Our browser made a total of 51 requests to load all elements on the main page. We found that 84% of them (43 requests) were addressed to the original Addictive-strategy.com, 10% (5 requests) were made to Fonts.gstatic.com and 4% (2 requests) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (945 ms) belongs to the original domain Addictive-strategy.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 213.9 kB (30%)

Content Size

715.4 kB

After Optimization

501.5 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Addictive-strategy.com main page is 715.4 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Javascripts take 278.3 kB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 143.4 kB

  • Original 169.1 kB
  • After minification 166.5 kB
  • After compression 25.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 143.4 kB or 85% of the original size.

Image Optimization

-16%

Potential reduce by 16.8 kB

  • Original 103.6 kB
  • After minification 86.8 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Addictive Strategy needs image optimization as it can save up to 16.8 kB or 16% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-14%

Potential reduce by 39.7 kB

  • Original 278.3 kB
  • After minification 278.3 kB
  • After compression 238.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 39.7 kB or 14% of the original size.

CSS Optimization

-9%

Potential reduce by 14.0 kB

  • Original 164.4 kB
  • After minification 164.4 kB
  • After compression 150.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Addictive-strategy.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 25 (63%)

Requests Now

40

After Optimization

15

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 40 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Addictive Strategy. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 15 to 1 for JavaScripts and from 12 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

addictive-strategy.com

addictive-strategy.com

615 ms

style.min.css

style.min.css

122 ms

styles.css

styles.css

241 ms

settings.css

settings.css

345 ms

font-awesome.min.css

font-awesome.min.css

342 ms

style.css

style.css

567 ms

rgs.css

rgs.css

354 ms

style.css

style.css

358 ms

magnific.css

magnific.css

381 ms

responsive.css

responsive.css

464 ms

js_composer.min.css

js_composer.min.css

457 ms

css

css

38 ms

jquery.min.js

jquery.min.js

604 ms

jquery-migrate.min.js

jquery-migrate.min.js

475 ms

jquery.themepunch.tools.min.js

jquery.themepunch.tools.min.js

636 ms

jquery.themepunch.revolution.min.js

jquery.themepunch.revolution.min.js

603 ms

modernizr.js

modernizr.js

603 ms

js

js

62 ms

css

css

35 ms

index.js

index.js

612 ms

index.js

index.js

726 ms

custom.js

custom.js

728 ms

magnific.js

magnific.js

729 ms

superfish.js

superfish.js

728 ms

init.js

init.js

945 ms

touchswipe.min.js

touchswipe.min.js

770 ms

js_composer_front.min.js

js_composer_front.min.js

791 ms

parallax.js

parallax.js

803 ms

brand-architects.png

brand-architects.png

115 ms

3.prim_.png

3.prim_.png

124 ms

1.sec_.png

1.sec_.png

164 ms

diagonal_line.png

diagonal_line.png

175 ms

brand-architects.png

brand-architects.png

181 ms

transparent.png

transparent.png

348 ms

sus.png

sus.png

349 ms

jos.png

jos.png

349 ms

KFOlCnqEu92Fr1MmSU5fBBc-.woff

KFOlCnqEu92Fr1MmSU5fBBc-.woff

23 ms

1Pt_g8LJRfWJmhDAuUsSQamb1W0lwk4S4TbMDrMfJg.woff

1Pt_g8LJRfWJmhDAuUsSQamb1W0lwk4S4TbMDrMfJg.woff

31 ms

1Pt_g8LJRfWJmhDAuUsSQamb1W0lwk4S4WjMDrMfJg.woff

1Pt_g8LJRfWJmhDAuUsSQamb1W0lwk4S4WjMDrMfJg.woff

39 ms

1Pt_g8LJRfWJmhDAuUsSQamb1W0lwk4S4Y_LDrMfJg.woff

1Pt_g8LJRfWJmhDAuUsSQamb1W0lwk4S4Y_LDrMfJg.woff

38 ms

fontawesome-webfont.svg

fontawesome-webfont.svg

499 ms

revolution.extension.slideanims.min.js

revolution.extension.slideanims.min.js

122 ms

revolution.extension.actions.min.js

revolution.extension.actions.min.js

115 ms

revolution.extension.layeranimation.min.js

revolution.extension.layeranimation.min.js

118 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4gaVQ.woff

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4gaVQ.woff

9 ms

OpenSans-Semibold-webfont.woff

OpenSans-Semibold-webfont.woff

129 ms

OpenSansBold-webfont.woff

OpenSansBold-webfont.woff

236 ms

OpenSans-Regular-webfont.woff

OpenSans-Regular-webfont.woff

136 ms

OpenSans-Light-webfont.woff

OpenSans-Light-webfont.woff

145 ms

loader.gif

loader.gif

120 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

228 ms

Accessibility Review

addictive-strategy.com accessibility score

78

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

addictive-strategy.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

addictive-strategy.com SEO score

86

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document doesn't use legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Addictive-strategy.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Addictive-strategy.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

addictive-strategy.com

Open Graph data is detected on the main page of Addictive Strategy. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: