2.5 sec in total
109 ms
1.5 sec
884 ms
Welcome to adexchanger.com homepage info - get ready to check Ad Exchanger best content for United States right away, or after learning these important things about adexchanger.com
AdExchanger provides news, analysis and events dedicated to the data-driven marketing space.
Visit adexchanger.comWe analyzed Adexchanger.com page load time and found that the first response time was 109 ms and then it took 2.4 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.
adexchanger.com performance score
name
value
score
weighting
Value4.7 s
12/100
10%
Value9.9 s
0/100
25%
Value9.5 s
11/100
10%
Value14,520 ms
0/100
30%
Value0.049
99/100
15%
Value29.7 s
0/100
10%
109 ms
68 ms
7 ms
10 ms
8 ms
Our browser made a total of 88 requests to load all elements on the main page. We found that 3% of them (3 requests) were addressed to the original Adexchanger.com, 36% (32 requests) were made to 2bd2y2367xnj3kpntjsifzmf.wpengine.netdna-cdn.com and 8% (7 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (428 ms) relates to the external source Staticxx.facebook.com.
Page size can be reduced by 2.0 MB (47%)
4.3 MB
2.3 MB
In fact, the total size of Adexchanger.com main page is 4.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 1.8 MB which makes up the majority of the site volume.
Potential reduce by 101.2 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 101.2 kB or 79% of the original size.
Potential reduce by 172.5 kB
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Ad Exchanger images are well optimized though.
Potential reduce by 1.1 MB
It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 1.1 MB or 70% of the original size.
Potential reduce by 626.9 kB
CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Adexchanger.com needs all CSS files to be minified and compressed as it can save up to 626.9 kB or 86% of the original size.
Number of requests can be reduced by 49 (64%)
77
28
The browser has sent 77 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ad Exchanger. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 29 to 1 for JavaScripts and from 13 to 1 for CSS and as a result speed up the page load time.
adexchanger.com
109 ms
wp-emoji-release.min.js
68 ms
customdisplay.css
7 ms
email-css.css
10 ms
adex-icons.css
8 ms
tab.css
8 ms
wpp.css
9 ms
jetpack.css
12 ms
vendor.js
16 ms
tab.js
48 ms
app.css
47 ms
icons.css
47 ms
gpt.js
44 ms
forms2.js
65 ms
adexchanger-adexch.js
112 ms
jquery.cycle.js
45 ms
slideshow-shortcode.js
60 ms
jquery.infinitescroll.js
59 ms
manual-trigger.js
59 ms
email-js.js
59 ms
devicepx-jetpack.js
63 ms
app.js
60 ms
e-201609.js
60 ms
css
23 ms
pubads_impl_81.js
166 ms
container.html
166 ms
logo.png
11 ms
device_hop_2016.jpg
16 ms
mannypuentes-tvvideo-updated.png
13 ms
itsalive.jpg
10 ms
Brett-Wilson-TubeMogul-2015-2.jpg
11 ms
mobilehandshake.jpg
11 ms
Facebook-Atlas.jpg
12 ms
jamiemolnar.jpg
12 ms
nickillobre.jpg
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videoscarcity.jpg
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tellithowitis.jpg
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wpspin-2x.gif
14 ms
AdExLogo-1.svg
14 ms
gtm.js
266 ms
ads
225 ms
AdExLogo-5.svg
27 ms
cJZKeOuBrn4kERxqtaUH3aCWcynf_cDxXwCLxiixG1c.ttf
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DXI1ORHCpsQm3Vp6mXoaTYnF5uFdDttMLvmWuJdhhgs.ttf
158 ms
k3k702ZOKiLJc3WVjuplzInF5uFdDttMLvmWuJdhhgs.ttf
156 ms
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PRmiXeptR36kaC0GEAetxlDMrAYtoOisqqMDW9M_Mqc.ttf
156 ms
xjAJXh38I15wypJXxuGMBp0EAVxt0G0biEntp43Qt6E.ttf
209 ms
AdExIconFont.woff
121 ms
AdExIconFont.woff
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getForm
253 ms
urchin.js
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7018667282359728434
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osd.js
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analytics.js
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pencil_go.png
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__utm.gif
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pencil_add.png
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activityi;src=4158708;type=invmedia;cat=srkkxmkq;qty=1;cost=1;ord=1;~oref=http%3A%2F%2Fadexchanger.com%2F
244 ms
3046694608726587092
55 ms
collect
20 ms
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all.js
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spiffygif_80x80.gif
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munchkin.js
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forms2.css
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forms2-theme-simple.css
6 ms
g.gif
3 ms
munchkin.js
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fbevents.js
165 ms
widget.js
90 ms
visitWebPage
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collect
18 ms
collect
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43 ms
XDFrame
174 ms
60 ms
xd_arbiter.php
226 ms
xd_arbiter.php
428 ms
chartbeat.js
102 ms
css
15 ms
widget-445edaf467d537673e2686faba881cb5.css
43 ms
campaigns.jsonp
97 ms
forms2.min.js
23 ms
ping
29 ms
hashes
46 ms
adexchanger.com accessibility score
Contrast
These are opportunities to improve the legibility of your content.
Impact
Issue
Background and foreground colors do not have a sufficient contrast ratio.
Names and labels
These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
Image elements do not have [alt] attributes
Links do not have a discernible name
adexchanger.com best practices score
Trust and Safety
Impact
Issue
Does not use HTTPS
Includes front-end JavaScript libraries with known security vulnerabilities
Ensure CSP is effective against XSS attacks
General
Impact
Issue
Detected JavaScript libraries
Page has valid source maps
adexchanger.com SEO score
Content Best Practices
Format your HTML in a way that enables crawlers to better understand your app’s content.
Impact
Issue
Links do not have descriptive text
Image elements do not have [alt] attributes
Crawling and Indexing
To appear in search results, crawlers need access to your app.
Impact
Issue
Links are not crawlable
Mobile Friendly
Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).
Impact
Issue
Document uses legible font sizes
Tap targets are not sized appropriately
EN
EN
UTF-8
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Adexchanger.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Adexchanger.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.
adexchanger.com
Open Graph data is detected on the main page of Ad Exchanger. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: