Tools & Wizards About Us
adidas.co.il screenshot

Report Summary

  • 16

    Performance

    Renders faster than
    31% of other websites

  • 92

    Accessibility

    Visual factors better than
    that of 80% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    82% of websites

  • 85

    SEO

    Google-friendlier than
    56% of websites

adidas.co.il

ביגוד ונעלי ספורט באתר הרשמי של אדידס | אדידס ישראל

Page Load Speed

7 sec in total

First Response

1.1 sec

Resources Loaded

5 sec

Page Rendered

946 ms

adidas.co.il screenshot

About Website

Visit adidas.co.il now to see the best up-to-date Adidas content for Israel and also check out these interesting facts you probably never knew about adidas.co.il

ברוכים הבאים לאתר הרשמי של אדידס ישראל. קנו ביגוד ונעלי ספורט אדידס מהקולקציות המובילות – אדידס אוריג'ינלס, נעלי ריצה ואימון , נעלי כדורגל ועוד.

Visit adidas.co.il

Key Findings

We analyzed Adidas.co.il page load time and found that the first response time was 1.1 sec and then it took 5.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

adidas.co.il performance score

16

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.2 s

20/100

10%

LCP (Largest Contentful Paint)

Value31.7 s

0/100

25%

SI (Speed Index)

Value16.8 s

0/100

10%

TBT (Total Blocking Time)

Value3,330 ms

2/100

30%

CLS (Cumulative Layout Shift)

Value0.11

87/100

15%

TTI (Time to Interactive)

Value31.0 s

0/100

10%

Network Requests Diagram

he

1094 ms

air.js

59 ms

main.js

63 ms

tracking.js

59 ms

airPage.js

59 ms

Our browser made a total of 114 requests to load all elements on the main page. We found that 65% of them (74 requests) were addressed to the original Adidas.co.il, 16% (18 requests) were made to Assets.adidas.com and 5% (6 requests) were made to Web-adidas.global-e.com. The less responsive or slowest element that took the longest time to load (1.1 sec) belongs to the original domain Adidas.co.il.

Page Optimization Overview & Recommendations

Page size can be reduced by 533.1 kB (8%)

Content Size

6.4 MB

After Optimization

5.9 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Adidas.co.il main page is 6.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 85% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 5.6 MB which makes up the majority of the site volume.

HTML Optimization

-90%

Potential reduce by 283.3 kB

  • Original 315.6 kB
  • After minification 233.9 kB
  • After compression 32.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 81.7 kB, which is 26% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 283.3 kB or 90% of the original size.

Image Optimization

-1%

Potential reduce by 49.8 kB

  • Original 5.6 MB
  • After minification 5.5 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Adidas images are well optimized though.

JavaScript Optimization

-53%

Potential reduce by 154.9 kB

  • Original 293.4 kB
  • After minification 292.0 kB
  • After compression 138.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 154.9 kB or 53% of the original size.

CSS Optimization

-22%

Potential reduce by 45.1 kB

  • Original 201.5 kB
  • After minification 192.7 kB
  • After compression 156.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Adidas.co.il needs all CSS files to be minified and compressed as it can save up to 45.1 kB or 22% of the original size.

Requests Breakdown

Number of requests can be reduced by 53 (52%)

Requests Now

102

After Optimization

49

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 102 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Adidas. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 27 to 1 for JavaScripts and from 21 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

he

he

1094 ms

air.js

air.js

59 ms

main.js

main.js

63 ms

tracking.js

tracking.js

59 ms

airPage.js

airPage.js

59 ms

carousel.js

carousel.js

58 ms

teaserCarousel.js

teaserCarousel.js

73 ms

gtm.js

gtm.js

139 ms

enterprise.js

enterprise.js

82 ms

eum.min.js

eum.min.js

71 ms

css2

css2

74 ms

css2

css2

139 ms

css2

css2

140 ms

global.css

global.css

87 ms

adidas.css

adidas.css

135 ms

airPage.css

airPage.css

79 ms

mainAirBanner.css

mainAirBanner.css

79 ms

component.css

component.css

168 ms

richtext.css

richtext.css

139 ms

layout.css

layout.css

165 ms

pagedesigner-bootstrap.min.css

pagedesigner-bootstrap.min.css

157 ms

airLinkTile.css

airLinkTile.css

165 ms

carousel.css

carousel.css

165 ms

productTile.css

productTile.css

164 ms

teaserCarousel.css

teaserCarousel.css

219 ms

imageAndTextCommon.css

imageAndTextCommon.css

217 ms

videoAndTextCommon.css

videoAndTextCommon.css

231 ms

42afbb84

42afbb84

355 ms

flags.css

flags.css

222 ms

styles.css

styles.css

216 ms

globaleScriptLoader.js

globaleScriptLoader.js

220 ms

globalePriceConverter.js

globalePriceConverter.js

220 ms

megamenu.css

megamenu.css

220 ms

megamenu.js

megamenu.js

226 ms

globaleCountrySwitcher.js

globaleCountrySwitcher.js

221 ms

servlet.FileDownload

servlet.FileDownload

217 ms

dwanalytics-22.2.js

dwanalytics-22.2.js

220 ms

dwac-21.7.js

dwac-21.7.js

220 ms

gretel.min.js

gretel.min.js

55 ms

0GQBAB

0GQBAB

424 ms

sec-3-8.css

sec-3-8.css

221 ms

sec-cpt-3-8.js

sec-cpt-3-8.js

221 ms

recaptcha__en.js

recaptcha__en.js

88 ms

accessibility.js

accessibility.js

213 ms

HK9025_21_model.jpg

HK9025_21_model.jpg

107 ms

HK5087_21_model.jpg

HK5087_21_model.jpg

181 ms

GW7107_00_plp_standard.jpg

GW7107_00_plp_standard.jpg

538 ms

HK5097_000_plp_model.jpg

HK5097_000_plp_model.jpg

539 ms

HL9257_21_model.jpg

HL9257_21_model.jpg

540 ms

HL9233_000_plp_model.jpg

HL9233_000_plp_model.jpg

539 ms

HR1389_00_plp_standard.jpg

HR1389_00_plp_standard.jpg

541 ms

HK0175_000_plp_model.jpg

HK0175_000_plp_model.jpg

547 ms

GY1900_00_plp_standard.jpg

GY1900_00_plp_standard.jpg

540 ms

HF4843_01_laydown.jpg

HF4843_01_laydown.jpg

541 ms

HE4676_000_plp_model.jpg

HE4676_000_plp_model.jpg

541 ms

GX0861_00_plp_standard.jpg

GX0861_00_plp_standard.jpg

542 ms

HG4366_000_plp_model.jpg

HG4366_000_plp_model.jpg

543 ms

HF2158_000_plp_model.jpg

HF2158_000_plp_model.jpg

542 ms

GZ3996_00_plp_standard.jpg

GZ3996_00_plp_standard.jpg

544 ms

GD3575_00_plp_standard.jpg

GD3575_00_plp_standard.jpg

545 ms

HC2764_000_plp_model.jpg

HC2764_000_plp_model.jpg

544 ms

HP9558_00_plp_standard.jpg

HP9558_00_plp_standard.jpg

546 ms

adidas_logo_white.svg

adidas_logo_white.svg

69 ms

adidas_logo.svg

adidas_logo.svg

178 ms

search.svg

search.svg

181 ms

profile.svg

profile.svg

71 ms

bag_full.svg

bag_full.svg

102 ms

bag%20empty.svg

bag%20empty.svg

99 ms

search_icon.svg

search_icon.svg

178 ms

icon-cross.svg

icon-cross.svg

180 ms

long-arrow-right-black.svg

long-arrow-right-black.svg

545 ms

long-arrow-right-white.svg

long-arrow-right-white.svg

576 ms

08-4DFWD-TC-IL.jpg

08-4DFWD-TC-IL.jpg

662 ms

004-pharrell-animal-amber-tease-row-hp-tc-t.jpg

004-pharrell-animal-amber-tease-row-hp-tc-t.jpg

582 ms

000RMThirdTC.jpg

000RMThirdTC.jpg

579 ms

003-TRAINING-FW22-HIIT-LAUNCH-HP-TEASER-CAROUSEL-D.jpg

003-TRAINING-FW22-HIIT-LAUNCH-HP-TEASER-CAROUSEL-D.jpg

577 ms

0001-NMDV3-TC-IL.png

0001-NMDV3-TC-IL.png

798 ms

Adiclub.jpg

Adiclub.jpg

801 ms

long-arrow-right-black.svg

long-arrow-right-black.svg

663 ms

long-arrow-right-white.svg

long-arrow-right-white.svg

664 ms

instagram.svg

instagram.svg

791 ms

whatsApp.svg

whatsApp.svg

795 ms

1110

1110

176 ms

il.svg

il.svg

786 ms

AdihausDIN-Bold.woff

AdihausDIN-Bold.woff

859 ms

AdihausDIN-Regular.woff

AdihausDIN-Regular.woff

942 ms

wishlist-empty.svg

wishlist-empty.svg

728 ms

000YZYRESIND.jpg

000YZYRESIND.jpg

704 ms

000YZYRESINM.jpg

000YZYRESINM.jpg

801 ms

001HEDeFinal.png

001HEDeFinal.png

796 ms

001HEMoFinal.png

001HEMoFinal.png

863 ms

4_MEN_GLP.jpg

4_MEN_GLP.jpg

798 ms

WOMEN_TILE.png

WOMEN_TILE.png

935 ms

KIDS_TILE.png

KIDS_TILE.png

801 ms

adineuePRO-Bold.woff

adineuePRO-Bold.woff

888 ms

adineuePRO-Regular.woff

adineuePRO-Regular.woff

1001 ms

0GQBAB

0GQBAB

873 ms

welcome

welcome

453 ms

changeshippingandcurrency

changeshippingandcurrency

454 ms

set

set

458 ms

ConsentTracking-GetContent

ConsentTracking-GetContent

1078 ms

long-arrow-right-white.svg

long-arrow-right-white.svg

298 ms

ajax-loader.gif

ajax-loader.gif

317 ms

long-arrow-right-black.svg

long-arrow-right-black.svg

215 ms

slick.ttf

slick.ttf

626 ms

0GQBAB

0GQBAB

495 ms

__Analytics-Start

__Analytics-Start

390 ms

0GQBAB

0GQBAB

321 ms

https:/

https:/

1 ms

0GQBAB

0GQBAB

535 ms

slick.svg

slick.svg

493 ms

freeShippingBanner

freeShippingBanner

178 ms

IL

IL

68 ms

prefetcher.js

prefetcher.js

18 ms

Accessibility Review

adidas.co.il accessibility score

92

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA IDs are not unique

Best Practices

adidas.co.il best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

adidas.co.il SEO score

85

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    IW

  • Language Claimed

    IW

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Adidas.co.il can be misinterpreted by Google and other search engines. Our service has detected that Hebrew is used on the page, and it matches the claimed language. Our system also found out that Adidas.co.il main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

adidas.co.il

Open Graph description is not detected on the main page of Adidas. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: