Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

adidasspecialtysports.co.uk

adidas Official Website UK | Sportswear

Page Load Speed

2.9 sec in total

First Response

564 ms

Resources Loaded

1.8 sec

Page Rendered

528 ms

adidasspecialtysports.co.uk screenshot

About Website

Visit adidasspecialtysports.co.uk now to see the best up-to-date Adidas Specialtysports content for United Kingdom and also check out these interesting facts you probably never knew about adidasspecialtysports.co.uk

Sports shop for adidas shoes and sportswear: Originals, running, football and training on the official adidas UK website. Return for free for 30 days!

Visit adidasspecialtysports.co.uk

Key Findings

We analyzed Adidasspecialtysports.co.uk page load time and found that the first response time was 564 ms and then it took 2.3 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

adidasspecialtysports.co.uk performance score

0

Network Requests Diagram

www.adidasspecialtysports.co.uk

564 ms

jquery-ui.css

19 ms

fonts.css

62 ms

main_gb.css

27 ms

colorthemes.css

68 ms

Our browser made a total of 120 requests to load all elements on the main page. We found that 24% of them (29 requests) were addressed to the original Adidasspecialtysports.co.uk, 63% (75 requests) were made to Images.adidasspecialtysports.co.uk and 2% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (746 ms) relates to the external source Images.adidasspecialtysports.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 821.4 kB (33%)

Content Size

2.5 MB

After Optimization

1.6 MB

In fact, the total size of Adidasspecialtysports.co.uk main page is 2.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 1.4 MB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 89.3 kB

  • Original 104.1 kB
  • After minification 102.7 kB
  • After compression 14.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 89.3 kB or 86% of the original size.

Image Optimization

-2%

Potential reduce by 29.5 kB

  • Original 1.4 MB
  • After minification 1.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Adidas Specialtysports images are well optimized though.

JavaScript Optimization

-66%

Potential reduce by 353.9 kB

  • Original 536.0 kB
  • After minification 523.8 kB
  • After compression 182.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 353.9 kB or 66% of the original size.

CSS Optimization

-84%

Potential reduce by 348.8 kB

  • Original 414.1 kB
  • After minification 403.3 kB
  • After compression 65.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Adidasspecialtysports.co.uk needs all CSS files to be minified and compressed as it can save up to 348.8 kB or 84% of the original size.

Requests Breakdown

Number of requests can be reduced by 53 (46%)

Requests Now

116

After Optimization

63

The browser has sent 116 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Adidas Specialtysports. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 22 to 1 for JavaScripts and from 11 to 1 for CSS and as a result speed up the page load time.

SEO Factors

adidasspecialtysports.co.uk SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Adidasspecialtysports.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Adidasspecialtysports.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Adidas Specialtysports. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: