Tools & Wizards About Us
adinilondon.co.uk screenshot

Report Summary

  • 40

    Performance

    Renders faster than
    59% of other websites

  • 68

    Accessibility

    Visual factors better than
    that of 33% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 89

    SEO

    Google-friendlier than
    66% of websites

adinilondon.co.uk

Adini - Buy UK Women's Clothes, Fashion Accessories Online / Mail Order

Page Load Speed

5.4 sec in total

First Response

267 ms

Resources Loaded

4.4 sec

Page Rendered

743 ms

adinilondon.co.uk screenshot

About Website

Visit adinilondon.co.uk now to see the best up-to-date Adini London content and also check out these interesting facts you probably never knew about adinilondon.co.uk

Buy the entire Adini womens clothes and fashion accessories British collection online store shop stockist or via mail order catalogue. Free UK Returns!

Visit adinilondon.co.uk

Key Findings

We analyzed Adinilondon.co.uk page load time and found that the first response time was 267 ms and then it took 5.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

adinilondon.co.uk performance score

40

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.1 s

22/100

10%

LCP (Largest Contentful Paint)

Value10.0 s

0/100

25%

SI (Speed Index)

Value21.2 s

0/100

10%

TBT (Total Blocking Time)

Value320 ms

77/100

30%

CLS (Cumulative Layout Shift)

Value0.153

75/100

15%

TTI (Time to Interactive)

Value9.0 s

33/100

10%

Network Requests Diagram

adinilondon.co.uk

267 ms

www.adinilondon.co.uk

619 ms

main.css

380 ms

css

28 ms

css

52 ms

Our browser made a total of 58 requests to load all elements on the main page. We found that 83% of them (48 requests) were addressed to the original Adinilondon.co.uk, 7% (4 requests) were made to Fonts.gstatic.com and 5% (3 requests) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (2.5 sec) belongs to the original domain Adinilondon.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.6 MB (14%)

Content Size

11.3 MB

After Optimization

9.8 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Adinilondon.co.uk main page is 11.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 10.5 MB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 27.6 kB

  • Original 35.6 kB
  • After minification 32.0 kB
  • After compression 8.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 27.6 kB or 78% of the original size.

Image Optimization

-9%

Potential reduce by 918.3 kB

  • Original 10.5 MB
  • After minification 9.6 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Adini London images are well optimized though.

JavaScript Optimization

-81%

Potential reduce by 431.0 kB

  • Original 533.9 kB
  • After minification 380.2 kB
  • After compression 102.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 431.0 kB or 81% of the original size.

CSS Optimization

-87%

Potential reduce by 178.4 kB

  • Original 205.4 kB
  • After minification 172.5 kB
  • After compression 27.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Adinilondon.co.uk needs all CSS files to be minified and compressed as it can save up to 178.4 kB or 87% of the original size.

Requests Breakdown

Number of requests can be reduced by 20 (39%)

Requests Now

51

After Optimization

31

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 51 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Adini London. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 18 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

adinilondon.co.uk

adinilondon.co.uk

267 ms

www.adinilondon.co.uk

www.adinilondon.co.uk

619 ms

main.css

main.css

380 ms

css

css

28 ms

css

css

52 ms

css

css

48 ms

jquery-1.8.2.min.js

jquery-1.8.2.min.js

600 ms

history.uncomp.js

history.uncomp.js

608 ms

eliteCore.js

eliteCore.js

456 ms

eliteAjax.js

eliteAjax.js

535 ms

eliteDesigns.js

eliteDesigns.js

387 ms

eliteCdn.js

eliteCdn.js

458 ms

eliteUtil.js

eliteUtil.js

463 ms

jquery.ba-throttle-debounce.min.js

jquery.ba-throttle-debounce.min.js

535 ms

matchMedia.js

matchMedia.js

537 ms

eliteMainResponsive.js

eliteMainResponsive.js

693 ms

eliteMenuResponsive.js

eliteMenuResponsive.js

622 ms

jquery.hoverflow.min.js

jquery.hoverflow.min.js

622 ms

swiper3.4.0.jquery.min.js

swiper3.4.0.jquery.min.js

697 ms

slick.js

slick.js

752 ms

jquery.rating.pack.js

jquery.rating.pack.js

613 ms

2396.js

2396.js

339 ms

fbevents.js

fbevents.js

76 ms

gtm.js

gtm.js

110 ms

call_icon.png

call_icon.png

130 ms

logo-new.png

logo-new.png

126 ms

user_icon.png

user_icon.png

127 ms

fav_icon.png

fav_icon.png

127 ms

bag_icon.png

bag_icon.png

124 ms

search_icon.png

search_icon.png

128 ms

menu_icon.png

menu_icon.png

207 ms

menu_img_CLOTHING.jpg

menu_img_CLOTHING.jpg

581 ms

menu_img_ACCESSORIES.jpg

menu_img_ACCESSORIES.jpg

1479 ms

menu_img_KEYLOOKS.jpg

menu_img_KEYLOOKS.jpg

582 ms

menu_img_SALE.jpg

menu_img_SALE.jpg

437 ms

home_banner.jpg

home_banner.jpg

441 ms

home_panel_1.jpg

home_panel_1.jpg

1248 ms

home_panel_2.jpg

home_panel_2.jpg

1115 ms

home_panel_3.jpg

home_panel_3.jpg

1661 ms

home_panel_4.jpg

home_panel_4.jpg

2006 ms

home_slide_1.jpg

home_slide_1.jpg

1323 ms

home_slide_2.jpg

home_slide_2.jpg

2169 ms

home_slide_3.jpg

home_slide_3.jpg

2287 ms

home_panel_7.jpg

home_panel_7.jpg

1999 ms

home_panel_8.jpg

home_panel_8.jpg

2386 ms

home_panel_9.jpg

home_panel_9.jpg

2497 ms

backtotop.png

backtotop.png

2081 ms

pin3.png

pin3.png

2086 ms

fb-grey.png

fb-grey.png

2163 ms

in-grey.png

in-grey.png

2171 ms

header-payment-cards.gif

header-payment-cards.gif

2251 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVc.ttf

67 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4gaVc.ttf

68 ms

xfuu0WDhWW_fOEoY8l_VPNZfB7jPM68YCVc0feI.ttf

xfuu0WDhWW_fOEoY8l_VPNZfB7jPM68YCVc0feI.ttf

75 ms

xfuu0WDhWW_fOEoY8l_VPNZfB7jPM6__Dlc0feI.ttf

xfuu0WDhWW_fOEoY8l_VPNZfB7jPM6__Dlc0feI.ttf

75 ms

PringleAndTweed.ttf

PringleAndTweed.ttf

2294 ms

1240 ms

promo_popup.jpg

promo_popup.jpg

531 ms

Accessibility Review

adinilondon.co.uk accessibility score

68

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Form elements do not have associated labels

Best Practices

adinilondon.co.uk best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

adinilondon.co.uk SEO score

89

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Adinilondon.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Adinilondon.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

adinilondon.co.uk

Open Graph description is not detected on the main page of Adini London. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: