Tools & Wizards About Us
adovation.co.uk screenshot

Report Summary

  • 27

    Performance

    Renders faster than
    46% of other websites

  • 69

    Accessibility

    Visual factors better than
    that of 34% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

adovation.co.uk

adOvation | Advertising, Marketing & Design Agency Tangmere West Sussex

Page Load Speed

10.3 sec in total

First Response

2.9 sec

Resources Loaded

6.5 sec

Page Rendered

848 ms

adovation.co.uk screenshot

About Website

Visit adovation.co.uk now to see the best up-to-date AdOvation content and also check out these interesting facts you probably never knew about adovation.co.uk

We are an award winning advertising, marketing and design agency based in Chichester, West Sussex. Our experienced creative team deliver innovative and impactful business solutions.

Visit adovation.co.uk

Key Findings

We analyzed Adovation.co.uk page load time and found that the first response time was 2.9 sec and then it took 7.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

adovation.co.uk performance score

27

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.2 s

20/100

10%

LCP (Largest Contentful Paint)

Value4.9 s

28/100

25%

SI (Speed Index)

Value13.7 s

2/100

10%

TBT (Total Blocking Time)

Value1,590 ms

12/100

30%

CLS (Cumulative Layout Shift)

Value0.101

89/100

15%

TTI (Time to Interactive)

Value15.4 s

7/100

10%

Network Requests Diagram

adovation.co.uk

2927 ms

wp-emoji-release.min.js

87 ms

style.min.css

162 ms

styles.css

162 ms

settings.css

160 ms

Our browser made a total of 136 requests to load all elements on the main page. We found that 82% of them (111 requests) were addressed to the original Adovation.co.uk, 4% (6 requests) were made to Apis.google.com and 3% (4 requests) were made to Assets.pinterest.com. The less responsive or slowest element that took the longest time to load (2.9 sec) belongs to the original domain Adovation.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 447.6 kB (11%)

Content Size

4.1 MB

After Optimization

3.6 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Adovation.co.uk main page is 4.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 3.4 MB which makes up the majority of the site volume.

HTML Optimization

-79%

Potential reduce by 85.0 kB

  • Original 107.0 kB
  • After minification 102.7 kB
  • After compression 22.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 85.0 kB or 79% of the original size.

Image Optimization

-9%

Potential reduce by 297.5 kB

  • Original 3.4 MB
  • After minification 3.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. AdOvation images are well optimized though.

JavaScript Optimization

-8%

Potential reduce by 35.8 kB

  • Original 424.1 kB
  • After minification 424.1 kB
  • After compression 388.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-21%

Potential reduce by 29.3 kB

  • Original 138.8 kB
  • After minification 138.6 kB
  • After compression 109.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Adovation.co.uk needs all CSS files to be minified and compressed as it can save up to 29.3 kB or 21% of the original size.

Requests Breakdown

Number of requests can be reduced by 71 (55%)

Requests Now

130

After Optimization

59

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 130 CSS, Javascripts, AJAX and image requests in order to completely render the main page of AdOvation. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 47 to 1 for JavaScripts and from 19 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

adovation.co.uk

adovation.co.uk

2927 ms

wp-emoji-release.min.js

wp-emoji-release.min.js

87 ms

style.min.css

style.min.css

162 ms

styles.css

styles.css

162 ms

settings.css

settings.css

160 ms

css

css

18 ms

css

css

21 ms

style.css

style.css

237 ms

prettyPhoto.css

prettyPhoto.css

158 ms

superfish.css

superfish.css

165 ms

font-awesome.css

font-awesome.css

242 ms

audioplayer.css

audioplayer.css

241 ms

owl.carousel.css

owl.carousel.css

245 ms

extend-composer.css

extend-composer.css

243 ms

responsive.css

responsive.css

245 ms

orange.css

orange.css

318 ms

js_composer.min.css

js_composer.min.css

471 ms

addthis_wordpress_public.min.css

addthis_wordpress_public.min.css

321 ms

Defaults.css

Defaults.css

325 ms

css

css

21 ms

jquery.js

jquery.js

402 ms

jquery-migrate.min.js

jquery-migrate.min.js

326 ms

jquery.themepunch.tools.min.js

jquery.themepunch.tools.min.js

511 ms

jquery.themepunch.revolution.min.js

jquery.themepunch.revolution.min.js

401 ms

jquery.queryloader2.js

jquery.queryloader2.js

408 ms

custom-loader.js

custom-loader.js

407 ms

scripts-top.js

scripts-top.js

524 ms

jquery.nav.js

jquery.nav.js

532 ms

custom-responsive-nav.js

custom-responsive-nav.js

532 ms

custom-navscroll.js

custom-navscroll.js

532 ms

jquery.themepunch.tools.min.js

jquery.themepunch.tools.min.js

552 ms

jquery.themepunch.revolution.min.js

jquery.themepunch.revolution.min.js

559 ms

addthis_widget.js

addthis_widget.js

130 ms

output.css

output.css

565 ms

admin-ajax.php

admin-ajax.php

1408 ms

addthis_widget.js

addthis_widget.js

144 ms

jquery.form.min.js

jquery.form.min.js

571 ms

scripts.js

scripts.js

572 ms

jquery.lazyload.js

jquery.lazyload.js

632 ms

hoverIntent.js

hoverIntent.js

638 ms

scripts-bottom.js

scripts-bottom.js

639 ms

jquery.isotope.min.js

jquery.isotope.min.js

647 ms

custom-isotope-portfolio.js

custom-isotope-portfolio.js

569 ms

custom-isotope-blog.js

custom-isotope-blog.js

561 ms

custom-nav.js

custom-nav.js

565 ms

retina.min.js

retina.min.js

565 ms

smoothScroll.js

smoothScroll.js

573 ms

comment-reply.min.js

comment-reply.min.js

570 ms

custom-social.js

custom-social.js

559 ms

custom.js

custom.js

562 ms

wp-embed.min.js

wp-embed.min.js

563 ms

js_composer_front.min.js

js_composer_front.min.js

571 ms

custom-parallax.js

custom-parallax.js

571 ms

waypoints.min.js

waypoints.min.js

634 ms

waypoints.min.js

waypoints.min.js

567 ms

custom-skills.js

custom-skills.js

565 ms

custom-waypoints.js

custom-waypoints.js

569 ms

jquery.countTo.js

jquery.countTo.js

568 ms

custom-testimonials.js

custom-testimonials.js

557 ms

custom-clients.js

custom-clients.js

563 ms

PinExt.png

PinExt.png

10 ms

Ado-Logo-no-strap-e1403602586923.png

Ado-Logo-no-strap-e1403602586923.png

428 ms

nav-bg.png

nav-bg.png

438 ms

dummy.png

dummy.png

438 ms

My-Trusty-logo-white-150x150.png

My-Trusty-logo-white-150x150.png

503 ms

Henri-Keys-logo-white2-150x150.png

Henri-Keys-logo-white2-150x150.png

509 ms

CFS-logo-white-150x150.png

CFS-logo-white-150x150.png

509 ms

Stillrooms-logo-white-150x150.png

Stillrooms-logo-white-150x150.png

520 ms

Imnovid-logo-white-150x150.png

Imnovid-logo-white-150x150.png

512 ms

font

font

7 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

639 ms

Vidaza-logo-white-150x150.png

Vidaza-logo-white-150x150.png

562 ms

Sandostatin-logo-white-150x150.png

Sandostatin-logo-white-150x150.png

557 ms

Revlimid-logo-white-copy-150x150.png

Revlimid-logo-white-copy-150x150.png

565 ms

Enersys-logo-white-150x150.png

Enersys-logo-white-150x150.png

554 ms

widgets.js

widgets.js

11 ms

like.php

like.php

74 ms

NET-logo-white-150x150.png

NET-logo-white-150x150.png

577 ms

Celgene-logo-white-150x150.png

Celgene-logo-white-150x150.png

572 ms

Afinitor-logo-white-copy-150x150.png

Afinitor-logo-white-copy-150x150.png

579 ms

Novartis-logo-white-150x150.png

Novartis-logo-white-150x150.png

570 ms

Abraxane-logo-white-150x150.png

Abraxane-logo-white-150x150.png

628 ms

MpdfZ1mwXmC.png

MpdfZ1mwXmC.png

21 ms

uvau2ZhqVkD.png

uvau2ZhqVkD.png

20 ms

hXLpopTsiHV.png

hXLpopTsiHV.png

22 ms

U-w7kFfb7fy.png

U-w7kFfb7fy.png

21 ms

Alliance-logo-white-150x150.png

Alliance-logo-white-150x150.png

575 ms

Adeo-logo-white-150x150.png

Adeo-logo-white-150x150.png

571 ms

Signifor-logo-white-copy-150x150.png

Signifor-logo-white-copy-150x150.png

577 ms

lypsyl-150x150.png

lypsyl-150x150.png

569 ms

grey.gif

grey.gif

626 ms

PinExt.png

PinExt.png

72 ms

revolution.extension.video.min.js

revolution.extension.video.min.js

90 ms

revolution.extension.slideanims.min.js

revolution.extension.slideanims.min.js

92 ms

revolution.extension.layeranimation.min.js

revolution.extension.layeranimation.min.js

87 ms

revolution.extension.navigation.min.js

revolution.extension.navigation.min.js

90 ms

plusone.js

plusone.js

18 ms

pinit.js

pinit.js

16 ms

Ado-Logo-no-strap-e1403602586923.png

Ado-Logo-no-strap-e1403602586923.png

145 ms

nav-bg.png

nav-bg.png

145 ms

dummy.png

dummy.png

145 ms

grey.gif

grey.gif

146 ms

My-Trusty-logo-white-150x150.png

My-Trusty-logo-white-150x150.png

145 ms

Henri-Keys-logo-white2-150x150.png

Henri-Keys-logo-white2-150x150.png

145 ms

CFS-logo-white-150x150.png

CFS-logo-white-150x150.png

210 ms

Stillrooms-logo-white-150x150.png

Stillrooms-logo-white-150x150.png

211 ms

Imnovid-logo-white-150x150.png

Imnovid-logo-white-150x150.png

209 ms

Vidaza-logo-white-150x150.png

Vidaza-logo-white-150x150.png

209 ms

Sandostatin-logo-white-150x150.png

Sandostatin-logo-white-150x150.png

210 ms

Revlimid-logo-white-copy-150x150.png

Revlimid-logo-white-copy-150x150.png

208 ms

Enersys-logo-white-150x150.png

Enersys-logo-white-150x150.png

287 ms

NET-logo-white-150x150.png

NET-logo-white-150x150.png

288 ms

Celgene-logo-white-150x150.png

Celgene-logo-white-150x150.png

292 ms

Afinitor-logo-white-copy-150x150.png

Afinitor-logo-white-copy-150x150.png

291 ms

Novartis-logo-white-150x150.png

Novartis-logo-white-150x150.png

288 ms

Abraxane-logo-white-150x150.png

Abraxane-logo-white-150x150.png

292 ms

Alliance-logo-white-150x150.png

Alliance-logo-white-150x150.png

366 ms

Adeo-logo-white-150x150.png

Adeo-logo-white-150x150.png

367 ms

Signifor-logo-white-copy-150x150.png

Signifor-logo-white-copy-150x150.png

368 ms

lypsyl-150x150.png

lypsyl-150x150.png

370 ms

adovation_tailormade.jpg

adovation_tailormade.jpg

1901 ms

cb=gapi.loaded_0

cb=gapi.loaded_0

42 ms

cb=gapi.loaded_1

cb=gapi.loaded_1

40 ms

fastbutton

fastbutton

30 ms

pinit_main.js

pinit_main.js

26 ms

postmessageRelay

postmessageRelay

50 ms

Ado-Intro01.jpg

Ado-Intro01.jpg

472 ms

Ado-Intro03.jpg

Ado-Intro03.jpg

465 ms

Ado-Intro02.jpg

Ado-Intro02.jpg

468 ms

slider-arrows.png

slider-arrows.png

318 ms

developers.google.com

developers.google.com

414 ms

2254111616-postmessagerelay.js

2254111616-postmessagerelay.js

18 ms

rpc:shindig_random.js

rpc:shindig_random.js

9 ms

cb=gapi.loaded_0

cb=gapi.loaded_0

5 ms

IMS-cert.jpg

IMS-cert.jpg

541 ms

testimonials-arrows.png

testimonials-arrows.png

83 ms

Accessibility Review

adovation.co.uk accessibility score

69

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Links do not have a discernible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

adovation.co.uk best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

adovation.co.uk SEO score

93

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Adovation.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Adovation.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

adovation.co.uk

Open Graph data is detected on the main page of AdOvation. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: