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adtech.dev screenshot

Report Summary

  • 36

    Performance

    Renders faster than
    56% of other websites

  • 89

    Accessibility

    Visual factors better than
    that of 72% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 98

    SEO

    Google-friendlier than
    92% of websites

adtech.dev

Everything AdTech, AdOps & AdProduct - AdTech.dev

Page Load Speed

23.6 sec in total

First Response

904 ms

Resources Loaded

22.6 sec

Page Rendered

117 ms

adtech.dev screenshot

About Website

Click here to check amazing Ad Tech content. Otherwise, check out these important facts you probably never knew about adtech.dev

Everything about Digital Advertising (AdTech, AdProduct and AdOps) in one place, a complete guide for Advertisers, Agencies and Publishers.

Visit adtech.dev

Key Findings

We analyzed Adtech.dev page load time and found that the first response time was 904 ms and then it took 22.7 sec to load all DOM resources and completely render a web page. This is an excellent result, as only a small number of websites can load faster.

Performance Metrics

adtech.dev performance score

36

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.5 s

35/100

10%

LCP (Largest Contentful Paint)

Value8.5 s

2/100

25%

SI (Speed Index)

Value19.0 s

0/100

10%

TBT (Total Blocking Time)

Value670 ms

45/100

30%

CLS (Cumulative Layout Shift)

Value0.064

97/100

15%

TTI (Time to Interactive)

Value8.6 s

37/100

10%

Network Requests Diagram

adtech.dev

904 ms

adtech.dev

17610 ms

wp-emoji-release.min.js

596 ms

style.min.css

862 ms

classic-themes.min.css

721 ms

Our browser made a total of 30 requests to load all elements on the main page. We found that 60% of them (18 requests) were addressed to the original Adtech.dev, 10% (3 requests) were made to Fonts.googleapis.com and 7% (2 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (17.6 sec) belongs to the original domain Adtech.dev.

Page Optimization Overview & Recommendations

Page size can be reduced by 73.3 kB (28%)

Content Size

264.9 kB

After Optimization

191.7 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Adtech.dev main page is 264.9 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 20% of websites need less resources to load. Javascripts take 154.1 kB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 30.4 kB

  • Original 38.9 kB
  • After minification 38.9 kB
  • After compression 8.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 30.4 kB or 78% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 9.7 kB
  • After minification 9.7 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Ad Tech images are well optimized though.

JavaScript Optimization

-17%

Potential reduce by 25.8 kB

  • Original 154.1 kB
  • After minification 154.1 kB
  • After compression 128.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 25.8 kB or 17% of the original size.

CSS Optimization

-27%

Potential reduce by 17.0 kB

  • Original 62.2 kB
  • After minification 62.2 kB
  • After compression 45.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Adtech.dev needs all CSS files to be minified and compressed as it can save up to 17.0 kB or 27% of the original size.

Requests Breakdown

Number of requests can be reduced by 20 (77%)

Requests Now

26

After Optimization

6

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 26 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ad Tech. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 14 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

adtech.dev

adtech.dev

904 ms

adtech.dev

adtech.dev

17610 ms

wp-emoji-release.min.js

wp-emoji-release.min.js

596 ms

style.min.css

style.min.css

862 ms

classic-themes.min.css

classic-themes.min.css

721 ms

css

css

48 ms

css

css

66 ms

css

css

83 ms

bootstrap.css

bootstrap.css

853 ms

font-awesome.css

font-awesome.css

779 ms

style.css

style.css

777 ms

jquery.min.js

jquery.min.js

1731 ms

jquery-migrate.min.js

jquery-migrate.min.js

1927 ms

bootstrap.js

bootstrap.js

2018 ms

ajaxsearch.js

ajaxsearch.js

1757 ms

general.js

general.js

1653 ms

comment-reply.min.js

comment-reply.min.js

1740 ms

gtm.js

gtm.js

85 ms

top-bg.png

top-bg.png

682 ms

adtech_dev_small_logo.jpg

adtech_dev_small_logo.jpg

773 ms

arrow1.png

arrow1.png

679 ms

font

font

86 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

1038 ms

analytics.js

analytics.js

28 ms

loader.min.js

loader.min.js

1114 ms

choice.js

choice.js

436 ms

collect

collect

13 ms

js

js

75 ms

cmp2-polyfilled.js

cmp2-polyfilled.js

4 ms

adcalibre.min.js

adcalibre.min.js

801 ms

Accessibility Review

adtech.dev accessibility score

89

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

adtech.dev best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

adtech.dev SEO score

98

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Adtech.dev can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Adtech.dev main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

adtech.dev

Open Graph data is detected on the main page of Ad Tech. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: