Report Summary

  • 42

    Performance

    Renders faster than
    61% of other websites

  • 40

    Accessibility

    Visual factors better than
    that of 18% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 92

    SEO

    Google-friendlier than
    75% of websites

advtechrussia.ru

AdTech Russia 2016 - конференция про новые рекламные технологии

Page Load Speed

5.9 sec in total

First Response

513 ms

Resources Loaded

3.5 sec

Page Rendered

1.9 sec

advtechrussia.ru screenshot

About Website

Welcome to advtechrussia.ru homepage info - get ready to check Ad V Tech Russia best content for Netherlands right away, or after learning these important things about advtechrussia.ru

Официальный сайт. 12 мая 2016 года, Москва. Конференция AdTech Russia - ключевое мероприятие для игроков рекламной индустрии про новые технологии в рекламе (ТВ и Digital). Описание, программа, партнер...

Visit advtechrussia.ru

Key Findings

We analyzed Advtechrussia.ru page load time and found that the first response time was 513 ms and then it took 5.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

advtechrussia.ru performance score

42

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.1 s

47/100

10%

LCP (Largest Contentful Paint)

Value3.2 s

73/100

25%

SI (Speed Index)

Value7.2 s

30/100

10%

TBT (Total Blocking Time)

Value5,970 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.012

100/100

15%

TTI (Time to Interactive)

Value15.4 s

7/100

10%

Network Requests Diagram

advtechrussia.ru

513 ms

adtechrussia.ru

593 ms

bootstrap.min.css

42 ms

css

74 ms

social-likes_flat.css

213 ms

Our browser made a total of 80 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Advtechrussia.ru, 74% (59 requests) were made to Adtechrussia.ru and 13% (10 requests) were made to Runet-id.com. The less responsive or slowest element that took the longest time to load (1.1 sec) relates to the external source Adtechrussia.ru.

Page Optimization Overview & Recommendations

Page size can be reduced by 338.1 kB (25%)

Content Size

1.4 MB

After Optimization

1.0 MB

In fact, the total size of Advtechrussia.ru main page is 1.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 1.2 MB which makes up the majority of the site volume.

HTML Optimization

-91%

Potential reduce by 152.7 kB

  • Original 167.5 kB
  • After minification 96.8 kB
  • After compression 14.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 70.8 kB, which is 42% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 152.7 kB or 91% of the original size.

Image Optimization

-16%

Potential reduce by 184.2 kB

  • Original 1.2 MB
  • After minification 988.2 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Ad V Tech Russia needs image optimization as it can save up to 184.2 kB or 16% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-2%

Potential reduce by 313 B

  • Original 13.3 kB
  • After minification 13.3 kB
  • After compression 13.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-8%

Potential reduce by 954 B

  • Original 11.6 kB
  • After minification 11.4 kB
  • After compression 10.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Advtechrussia.ru has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 16 (23%)

Requests Now

71

After Optimization

55

The browser has sent 71 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ad V Tech Russia. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 10 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

advtechrussia.ru accessibility score

40

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

advtechrussia.ru best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

advtechrussia.ru SEO score

92

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    RU

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Advtechrussia.ru can be misinterpreted by Google and other search engines. Our service has detected that Russian is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Advtechrussia.ru main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Ad V Tech Russia. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: